Justin French

NR · World
Published · Online

Feature · Justin French
Words · NR

«The beauty of creating imagery is that ideas do not have to be completely finished or expertly manufactured»

When did you start taking pictures?

I began taking images professionally around 2014. A friend recommended me to a brand that needed a photographer to get imagery during NYFW and for the next two seasons I covered most of the backstage activity. From there I just continued photographing friends. 

How do you find the balance between the vision you have and the mediums you are using?

I don’t really think so much about it, I usually just have the idea and find a way to achieve it. The beauty of creating imagery is that ideas do not have to be completely finished or expertly manufactured, they simply need to be developed enough such that the image can be executed, the rest is up to viewer imagination.

What inspired your style of work?

A combination of classic and modern photography, as well as fantasy and documentary photography. Most often I’m reading, listening to music or watching films and a particular aspect about something within that content will inspire me to create.

Where do you get inspiration from? 

I draw lots of inspiration from cultural imagery and films, also lots of inspiration for me comes from music and songwriters. Helps me to imagine and develop visuals.

What is the process behind a photography, if there is one?

There is a certain emotional intensity I strive to have present in my work. Much of that is achieved by trying to establish some level of comfort between myself and those I am working with.

Would you say that there is a main thread connecting all your photographs and if so, which is it?

I believe the tie that binds the imagery together would be this aspect of aspiration to the images. I feel as though however serious or playful in tone the images appear, there is a level of strength and honour present in each.

What kind of talks would you like to hear around your photographs? 

I am really excited when I hear diverging dialogues regarding my imagery, my intent is to create impactful imagery that can conjure reactions like nostalgia, comfort, amusement, familial, imagination, and also possibility.

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