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Squidsoup

“We want people to suspend disbelief, to go with it and experience the work”

If you saw, or heard about, Four Tet’s string of dates at London’s Alexandra Palace last year, you’ll be familiar with the light installation that immersed the crowd for the duration of each show. The group behind this feat is Squidsoup, whose work for Burning Man in 2018 and again in 2019, you will likely have seen, like those Four Tet performances, via social media – if not in real life. Characteristic of Squidsoup’s work are visually and sensorially-arresting experiences, where light and digital art responds to physical space and the people who populate it. Yet, behind and beyond the ethereal qualities of Squidsoup’s work lies the technological and logistical realities that makes an installation of over 40,000 individual lights amongst a crowd of 10,000 people (as was the case for Four Tet’s Alexandra Palace shows) possible. Formed in 1997 by the artist and designer, Anthony Rowe, Squidsoup defines itself as an ‘open group of collaborators’ working across (digital) art, design, technology and research. Alongside Anthony and the group’s six core members, there is a team of full-time and part-time staff, freelancers, as well as a warehouse, workshop, studio space, and fabrication facilities. With Squidsoup’s trajectory corresponding more-or-less alongside the major digital advancements of the past 20 years, the group has been continually successful in bringing technological innovations into the realm of art, performance and the material world. 

As Anthony explains to NR over email, without the level of digital connectivity we experience today (such as 5G, the Internet of Things and “ever smaller processor sizes”), much of Squidsoup’s work would not be possible. Being able to adapt and change alongside the progression of technology and the digital realm is only one part of Squidsoup’s story, however. As Anthony notes, “interesting ideas are normally [those] pushing the boundaries of what is reasonably possible – either in terms of materials, software, engineering or logistics. Originality and novelty are highly-prized attributes in this kind of work; to achieve that, you need to be pushing the boundaries.” Now, as Covid-19 alters the ways in which we experience and use digital and physical space – perhaps, in some ways, irreversibly – Squidsoup are learning to adapt again. In response to the pandemic, the group have unveiled Songs of Collective Isolation, a piece which reconceptualises the larger, immersive installations that Squidsoup are known for on a more intimate, or individual, scale. “This is not a piece for massive social interaction,” Anthony outlines – rather, it’s a “contrast, a parallel track to our larger public artworks.” And as much as it is evidence of Squidsoup’s ability to respond and react to the world that their work is shaped by, it’s not the end of those bigger works: “Perhaps it is also in part a memento to those larger projects, and a sign of hope that those days will soon return.”

How did the idea for Songs of Collective Isolation come to fruition, and how will this piece work in real-life settings?

Songs for Collective Isolation emerged from a series of explorations, looking at the possibilities of minimal, slow-paced sound- and light-scapes, free from the need to think about practicalities such as people flow, visitor experience and dwell time. We wanted to create a piece that would slowly draw you in, using natural and unadorned sounds, and exploring the effects of layering multiple iterations of the same sound, each from its own speaker suspended in space. The result is a raw set of sampled sounds (a violin recorded very close up, played by Giles Francis) that gains depth and breadth when played independently through multiple speakers – it fills out; becoming an orchestra, rich and deep, from such simple beginnings. We also saw a parallel with the current global situation – social distancing, lockdowns and so on. The potential of what we can achieve together, and the fragility of isolation that we were suddenly confronted with, seem to resonate within the piece. The piece starts with a solo note that, only after quite a while, begins to build in strength and variety.

The work uses a hardware and software system we have been developing in-house for the past few years, that we call ‘AudioWave’. It is the same system that was used at Scottsdale Museum of Contemporary Art in Arizona to create a piece called Murmuration (2019-20) that comprised over 700 individual speakers and orbs of light, suggesting the movement of light and energy around the outside of that building. It builds on earlier iterations such as Wave at Salisbury Cathedral, Desert Wave at Burning Man and Canal Convergence, and Bloom, first commissioned for Royal Botanical Gardens Kew. This piece is much smaller, more intimate, with just 18 light/speaker orbs. It is designed to be seen in quiet, private or controlled spaces – again resonating with the current situation.

The footage of Where There is Light is poignant to watch; How was the work, with light responding to the stories of refugees and asylum seekers, developed?

From the outset our goal was to create an abstract space in which people could listen to some real stories from real people; refugees within their midst in Gloucester. It was also important, I think, that this was done in a positive way, as part of a non-lecturing experience. And finally, we wanted to bring attention to the amazing work of GARAS (Gloucester Action for Refugees and Asylum Seekers). An opportunity arose to show the work in Gloucester Cathedral, and we worked with Everyman Theatre and Music Works, two local organisations, to put  the piece together. 

Visually, we wanted each of the four testimonies to have a different feel, a different visual reference. And finally, there is a musical crescendo where we took the opportunity to let rip with the lights a little! The project was a collaboration with a refugee organisation local to the studio in Gloucestershire UK called GARAS. We all hear stories of refugees, but the enormity of their ordeals is so outside of our experience, that attempts to represent their lives becomes mired in the discussion of guilt, responsibility, economics and race.

How did Squidsoup’s work with Four Tet come about? 

Having created indoor and outdoor versions of a project called Submergence and shown it numerous times in various types of spaces and events, we felt that the approach of the work, using a walkthrough 3D array of points of light (controlled in real time) to create the impression of movement and presence in a shared physical space, could be adapted for use elsewhere, in particular in live stage performance. In 2015, Kieran Hebden of Four Tet was finishing the album Morning/Evening, that was, for him, something of a stylistic departure consisting of two long, meandering, Indian-inflected tracks, and was wondering about a live set. A mutual friend connected us.

“The plan from the start was to search out serendipities; happy coincidences where two working processes coincide, creating – hopefully – more than the sum of their parts.”

The first shows (Manchester International Festival, Sydney Opera House, Roundhouse) had a conventional stage layout, with our volume of lights behind Kieran on stage. For a gig at the ICA in London in 2016, Kieran suggested placing himself in the centre of the room, on a low riser, in the middle of the lights. The audience, also within the installation, surrounded him, effectively breaking down the wall between audience and performer – placing them in the same space and creating a different kind of audience experience. A hybrid of performance and installation; a blurring of boundaries between stage and audience space; plus, of course, the mixing of physical and digital inherent to the original idea of the work. The ICA had an audience of 300, as did National Sawdust and Hollywood Forever, US, which we then expanded to some 6-to-700 at the Village Underground (Shoreditch, London, 2018), and eventually the 9,000 plus at Alexandra Palace. Upcoming events in Berlin and the USA are currently on hold due to the COVID situation.

Has the collaboration with Four Tet changed the possibilities of experiencing live music?

New possibilities for experiencing live music are emerging in many ways, as technology improves and becomes more available. None of what we do would be possible without a myriad of technical innovations. We have been pushing the relationship between performer and audience, performance and immersive installation experience as described above, aiming to deliver new types of experience. But we are not alone in doing this. The collaboration with Four Tet is an example of a creative partnership looking for new ways to engage audiences and expand performance – to create novel kinds of experiences. In one key sense, this has been a rare opportunity. The relationship Four Tet has with his audience is unique: they are cerebral, with high expectations, but they do seem up for new things. Not every audience can be trusted to treat the work with the physical respect it needs: the LED strands dangle in among the audience – a different audience could easily pull and break them. 

What informs the ways that Squidsoup responds to different environments? 

Most of our larger commissions are awarded, so we respond creatively to a specific space or cultural brief, and we also use these commission as an opportunity to advance our own agendas and work. In effect, this means that we use the space, location, community/audience, and any brief we are presented with as a canvas, and the systems and technical approaches we have developed are the paint (or medium) to create a new piece. Enlightenment, a project we installed in the North Porch of Salisbury Cathedral, was informed and inspired by the symbolic importance of the cathedral, its history and presence, and was also a response to the nature of the space. At a practical level, we needed to take into account people flow into the building, and to consider how the light and sound bounced off walls, and so on; the affordances of the location. The Polaris work at Burning Man was almost the opposite in terms of approach and experience. The first time we did it, we had no idea what we were getting into; we just liked the idea of an LED cube driving around the desert. We were invited out by Cyberia, one of the camps at Burning Man, to give it a go using an ex-army truck. What could possibly go wrong?

“It was a baptism by fire, and the answer is pretty much everything went wrong (generators failing, dust getting literally everywhere), but we learnt what needed to be done for kit to survive out there.”

We were lucky to be invited to return the following year, where we both re-ran the Polaris project and were also commissioned to create a new work for Burning Man 2019: Desert Wave.

It’s fascinating to see Squidsoup’s progression from the early works to some of the large-scale bespoke commissions. Is there a direct connection between these earlier pieces with the present day? 

Definitely. Our work has always been about immersion – working to create beguiling trance-like experiences and making the tech an invisible enabler, rather than a prominent component. Visually, our works have moved away from using screens, as the screen is a boundary; a barrier between the viewer and what they are looking at. We wanted to break down that barrier, either by placing the viewer inside the content, as with VR, or by letting the media spread into our shared, physical world. For us, VR felt too lonely an experience, where you leave this world behind, so we looked for more hybrid approaches, eventually landing on the various approaches using arrays of lights (and sound) in physical, walkthrough, shared spaces.

As our work has developed, it has become more abstract. This is partly due to the nature of the media we now use, but it also feels right for us, as it allows for quite a primal, visceral form of engagement. It also allows each person experiencing the work to decide what it means for them. That, in itself, is an interactive and creative process. What is consistent throughout our work is a will to remove the technology from one’s conscious experience. We’re not pretending it’s not there (our work is quite technologically ambitious), but we don’t want people feeling that they are engaging directly with ‘computers’. This is partly because they are a means to an end, not a focus in themselves in our work, but we have noticed that people change their approach when confronted with digital/binary decisions. They start to think about how it all works, which is absolutely not what we are looking for.

“We want people to suspend disbelief, to go with it and experience the work with all their senses, rather than their intellect.”

What can people learn from Squidsoup’s interdisciplinary approach to combining technology and research with music and art?

Interdisciplinarity is increasingly necessary in our work, but I’m not sure that we actually see it that way. We see it more as collaboration between people with different skills, as we need a range of skills and expertise in order to make real our artistic visions. Learning advanced computer, materials, robotics, music, design and architectural skills, and so on, takes time and, if you’re not working with a trained professional, there will be a lot of learning by trial and error. Even when you are using a trained professional, we often end up asking them to do things that are out of their comfort zone anyway – so trial and error, and iteration, are the order of the day. Connected with this is communication. We often work remotely, even more so these days, by necessity due to current movement and social distancing restrictions, so getting an idea across clearly but accurately is vital when working with people from various disciplines. Although our projects generally start with a fairly clear concept and idea, there needs to be a degree of pragmatism involved during the development phase. Some aspects of an idea may be impossible, or better approaches may be uncovered along the way. Being able to see these and work around or with them when they arise, is crucial – and also down to communication. The flip side to that is that it can also be tempting to dilute an idea for the sake of practical expediency. Any changes of direction are carefully thought through to ensure that the core concept is not compromised.

Squidsoup is described as something that can ‘be experienced online […] and in shared spaces’; how do you anticipate the different ways in which participants might engage with the work, either in real life or via online footage? 

In mid-2020, the variety of ways that people can engage with our work are significantly compromised by social distancing, travel restrictions and other knock-ons from the current pandemic. Our best-known works are experiential physical spaces, in galleries or outdoors at festivals and other events. But we do also create permanent exhibitions, and smaller artworks that straddle the area between installation and art object. Currently this is a main focus; to make smaller works that can be experienced in private and smaller, more controlled, public spaces. Although our works have been shown many times, the world is a large place and the most effective way to speak to global audiences is through the web and social media. We have not made a web-based artwork for many years, but we try to document our work in an honest and truthful way, so that people who can’t actually make it to an installation can still get some understanding of what the works entail. However, most of the online content associated with our work is generated by visitors. Social media users have been kind – many of our projects are very selfie-friendly. There is a definite irony there, as one of our stated aims (as mentioned above) was to move away from screen-based experiences to physical ones. And yet here we are, with many more people knowing our work from digital content than from encounters with the physical work.

Credits

Find out more about GARAS at www.garas.org.uk

www.squisoup.org

Designers

  1. Submergence, 2019, Canary Wharf image by Rikard Österlund
  2. Four Tet, 2019, Alexandra Palace image by Rikard Österlund
  3. Four Tet, 2019, Alexandra Palace image by Rikard Österlund
  4. Four Tet, 2019, Alexandra Palace image by Rikard Österlund
  5. Desert Wave, 2019, Burning Man image by Travis Cossel / Black Label Films

Lolo Y Sosaku

“alienated while completely connected at the same time”

Their work move between different languages such as sculpture, installation, kinetic art and painting. The modus operandi: to constitute itself as a subject, and from its mechanic materiality, to point to transcendence, to mysticism and to the unknown. Encompassing installation, drawing, painting, sculpture, performance, sound and video, Lolo & Sosaku’s wide-ranging practice explores the capacity of creating new meanings through the association of the objects, the surroundings and the spectator. Taking inspirations from ancient Greek sculptures, from Dada and Bauhaus School to Jean Tinguely, Alexander Calder and Jean Dubuffet, Lolo & Sosaku soon altered the traditional artistic practice concentrating on the possibilities inherent in the materials they used often metal, wood, glass, incorporating music and sound. Electronic music is certainly the highlight of their inspiration as a complex language translated into sound installations and sculpture compositions. Shapes, lines, materials and sounds are assembled together into motion sculptures that perform taking their own voice in an unpredictable continuous transformation Exploring many artistic horizons and redefining boundaries, their interest is the energy and the hidden forces that guide life in our technological age.

Lolo, Sosaku! You guys. Truly beautiful to meet you last week. So, lots of things were said and I thought of some recap key ideas that stayed floating around. I would start with SONAR, in which you just performed a few days ago.

Given the present pandemic context, you have just been part of the (first ever) virtual edition of SONAR, where you live streamed from your studio in L’Hospitalet.

How did this situation feel? How did you conceive producing this piece to fit an iPhone screen?  (Modern times…)

Lolo: We felt in a way alienated while completely connected at the same time. Is the digital streaming behind this or is it a more global thing related to the current situation? Maybe both, yet we are anxious to be back to physical exhibition dynamics.

Sosaku: Visualizing our work through phone screens was conceived as an amplified version of our usual visualization mediums or supports, always having in mind that the spectator completes the artwork, even from the other side of the screen.

L: Our piece Concert for four pianos is an audio piece interpreted by non thinking machines installed in four pianos, they are sound sculptures that generate different textures and audible rithms. With this sounds we composed a sound piece with Sergio Caballero and thats the piece we presented in Sonar, putting up three shows for a reduced audience from our studio and a concert that was showcased for the whole world from Sonar’s live plataform, it was a great experience.

We understand our artwork as something that happens between a gap in what we conceive as the “present”, where concepts of space and time are no longer a unified continuum and act as separated entities.

S: We feel comfortable working in this temporal space.

L: With the years, we have created our own reality, as Arca coined it the last time he was in the studio. “A world within a world”.

Do you have hopes that our future may shift back into a less technological reality, in a sort of resistance act, or do you encourage the exploration of technology in this sense?

L: We are living in really particular times, exposed to constant sudden changes, in an accelerated way. The Anthropocene, the current geological time according to Paul Crutzen, is characterized by the visible and signicative influence of human behaviour in the planet… for some theorics it goes back to the industrial revolution… inexorably this age would evolve into the Post- Anthropocene, which, in conversations with Maike Moncayo, we differ in how it will take place, given that for her it will be the communion of human-machine-nature, forging a new ecosystem of renewable energies and a way back to the natural equilibrium of the holocene. Our vision is a bit darker given that we believe that we will evolve to a kind of machine – human symbiotic being, to survive climatic changes and death, where nature will be in a second plane or extinguish, given that it wont be necessary.

When we met, we talked about your artwork’s translation from the physical, tangible world into the two dimensional language of video or photography.

You mentioned a particular experience with Disco, where the audience thought you were presenting a 3D render, when actually there was an actual disc and a whole physical effort behind it.

Did this experience transform how you conceive future artworks?

S: To forge Disco, a huge human physical effort was necessary. Lots of months of hard work interpolated with unplanned difficulties. It was a great adventure, and I was working sick for the whole of the production.

L: Disco is a site specific project that works in dialogue with MentalStones, a permanent installation by Tito Diaz, which is situated in an olive field in the Delta del Ebro area, far away from civilisation. To our surprise, when we published the first images of the project, we received several reactions which interpreted that the artwork was a 3D render. We had put so much into it that the final piece looked artificial, like a render…

Even though Disco exists in the intersection between sculpture, land art and video art, we had never imagined that the audience would interpret it as a digital artwork.

S: We think imagination is sometimes digital.

L: It is a constant transformation… the digital looks for the organic, the real mutates into a digital language. We are exposed and immersed in a constant digitalization of everything, I wonder if Disc would have actually been a digital render, would it be real?

As sensible subjects, what interests would you say you pursue or dig on through your practice?

L: We see autonomous intentions in the behaviour of some of the machines we create, which escapes any logic understanding, as if they acquired a soul-condition, or something like it.

S: When we did the theater piece we had various press conferences… conventionally, actors also assist to this conferences so we took with us Tipo P, one of our sculptures, which was the protagonist of our piece. I was with him for many days, travelling by metro and taxi to different places, and a really close nexus evolved.

L: Tipo P did really bad in the first interviews.. as if he were nervous. He changed attitude once he was in front of cameras… thank god he did really good in the actual performances.

S: Yes, he’s a really good actor.

Being that you come from so far apart (literally, Japan-Argentina) the fact that you have found each other and created this artistic communion, to say, feels like a magical encounter, your artwork, this synergic creative act, like an alchemic process. Do you believe in chance?

Have you ever thought about how your paths could have shifted if you had not ran into each other?

S: We’re really close friends and we sort of like the same stuff.

L: The first time we met (early 2004) we could barely communicate because we practically didn’t speak english… and naturally we started creating stuff and working together… we developed our own language and work methodology which imprints itself in all of our work.

S: Now we work in the same ways as in the begining, but in bigger projects. 

Lolo: Nowadays when I think of that first encounter, in like how this unexpected chain of events brought us together, I feel very grateful.

S: Yes, if I think about that I feel as if an exterior force had joined us in some way.

L: Maybe that is chance, two independent processes that converge… Lucrecia, you were asking if we believed in chance, we do believe and we implement it in lots of our artworks, maybe the most evident one would be Panting Machines.

S: We build machines that have as an objective to paint or draw, and though we are very present during the process, they paint what they autonomously desire to paint, and when there are more than one of them, lots of times they collide, change paths and generate new lines and shapes, mixing their traces.

L: There’s a whole narrative revealed in chance.

This issue of NR has the concept of Change as its main trigger. It is obviously a word that resounds in all of us given the pandemic context, in any of its multiple consequences. If you would be able to propose, within a utopian scenario, activities or rules for a different society… what would you suggest, if anything? All valid. And… calling on utopia, would you recommend any readings, movies, or tracks that have triggered your imagination, your conception of life or reality?

S: Create a new civilization, without violence, where everyone has access to everything.

L: In the conversation we had before this interview, we really liked something you asked regarding the spaces we use to install our artworks, which are generally abandoned spaces or spaces in which our artworks establish dialogue or modify them, you were asking if we had thought of building an entirely new space that would not only host our pieces but be an intentional enviroment for them. We could do the excercise of replying to this question with the creation of a utopic social space, a place where there are no physical limits, where anything you can imagine is possible.

I’d recommend the amazing documentary “L ́homme a mangé la terre”, by Jean- Robert Viallet

S: Yes, I’d say also the last book by Yuichi Yokoyama “New engineering”.

Credits

www.vimeo.com/loloandsosaku
www.instagram.com/loloysosaku
www.loloysosaku.com

Lolo and Sosaku’s work has been exhibited and performed, amongst others, at 
Museo Reina Sofia (Madrid, Spain), MACBA Museum of Contemporary Art of Barcelona (Barcelona, Spain), PSA Museum Power Station of Art (Shanghai, China), MIS Museu da Imagem e do Som (São Paulo, Brasil), Fundation Gaspar (Barcelona, Spain), Fundação Casa França Brasil (Rio de Janeiro, Brasil), Sónar (Barcelona, Spain), Matadero (Madrid, Spain), Palace of Culture (Iasi, Romania), MAVA Museo de Arte en Vidrio de Alcorcón (Alcorcón, Spain), O Art Center (Shanghai, China), Luis Adelantado Gallery (Valencia, Spain) and Instituto Cervantes (Milan, Italy).

Designers

  1. Lolo & Sosaku by Cecilia Díaz Betz
  2. Stellar, 2017
  3. Studio view, 2020
  4. Untitled, side A Painting Machine 68cm x 56cm x 10cm x 8cm
  5. Piano I image by Silvia Poch – Lolo and Sosaku (Buenos Aires, Argentina, 1977 and Tokyo, Japan, 1976 ) investigate the possibilities of sculpture as an expanded field. The nexus that unites his works is the search for an object in contact with his surroundings and with the spectator. An object that seeks friction and tension.

Hania Rani

“Creating makes you free wherever you are stuck”

When pianist and composer Hania Rani’s sophomore album came out in May and in the middle of a global pandemic, its title, Home, likely took on greater significance than when it was conceptualised. The album has been described as a ‘metaphorical journey’ through notions of the home; about places that ‘become our home sometimes by chance, sometimes by choice.’ The ambiguity that comes with calling a place ‘home’ is something that Hania surely knows well, dividing her time between Warsaw, ‘home’ home, where she studied classical piano at the prestigious Fryderyk Chopin University of Music, and Berlin, where she now works. As a result of the pandemic, she explains, this is the first time since she was at school that she has stayed in the same place for a long period of time. Hania has been at her parents’ house in Gdánsk, where she grew up, and where she first took piano lessons. The return to her childhood home, during which Home was released has led Hania to re-evaluate the album; ‘I guess we have all changed a bit.’

Back in late March, shortly after lockdown in the United Kingdom had been announced, the presenter Mark Coles profiled Hania for BBC Radio 4. ‘In difficult, troubled times I usually turn to music,’ he notes, ‘each night this week, at the end of the day in lockdown here at home, I’ve sat in the dark after everyone’s gone to bed, […] I’ve poured myself a drink and reached for [Hania’s first solo album, Esja], and lost myself in its simple, minimalist beauty.’ The gentle sounds of Hania’s music certainly provide a soothing experience at a time of upheaval and uncertainty, but also buried in both Esja and Home is a sentiment that allows you to be transported elsewhere. Esja, notably, is named after a mountain near Reykjavik, where Hania travelled in 2017 to record what would become this first album. The process of creating music, Hania explains, can ‘bring you to places that you could never buy a ticket to,’ no more so than when travel is largely not an option right now. ‘Creating makes you free wherever you are stuck at [that] moment,’ she adds, but it’s ‘not enough’ to use music purely as an escape. 

Hania came to prominence when Esja was released last April through Gondwana Records. Esja was not just a classical record – not even, strictly speaking, a classical record. A keen interest in the way the piano functions, as a mechanical object, and an appreciation for other genres, like jazz and electronica, gives Esja an ever so slight rawness. This surfaces in moments of sustained reverb, or in instances when the piano can be heard creaking beneath Hania’s craft. These subtle elements mark a deliberate distinction between Hania’s musical training and her role now; ‘As a classical pianist, I was just a performer. As a ‘neo-classical’ [pianist], I am a composer who also performs her own music.’ She likes the lack of limits imposed on neo-classical compositions, as it’s ‘[closer] to the values that I believe in.’ Those values, which begin to appear on Esja, take the forefront on Home. Hania has described her latest release as being the second part of a book, where Esja was the ‘musical prelude to a real plot.’ 

The transition from Esja to Home is immediately apparent on the album’s opening track, ‘Leaving’, where the piano makes space for Hania’s vocals. The addition of vocals and other elements that appear on the second album, including drums, guitar and synthesisers, confirms Hania’s transition away from classical music proper. It’s a shift that has been on the horizon for a while, too: ‘I have been experimenting with new things for years, but when I signed to Gondwana Records, we all decided to release a solo piano album first.’ The process of creating Esja afforded Hania the opportunity to try things out in the meantime, tracking her progress and maturing her style. Home is, therefore, a record that has been a long time in the coming. Hania describes the process of making Home as involving layers. For the opening song, ‘Leaving’, which was composed in 2018, she consolidated the piano composition and vocals into stems, ‘[editing] each layer a lot [until] I was happy with the result.’ This has become a familiar technique for Hania because of the endless possibilities it affords. Outside of this production process, the layering approach proved helpful in working out the sounds on the album more generally. ‘Each of the new elements came to me naturally,’ and each element was tried, recorded, and evaluated – from the double bass and the drums, to the string quintet that appears on ‘Tennen’ towards the album’s end.  

Credits

Photography MARTA KACPRZAK
www.haniarani.com www.music.apple.com/gb/artist/hania-rani

Primavera Sound Festival Barcelona 2022

After a two-year hiatus, Primavera Sound returns to the Parc del Fòrum in Barcelona this weekend. That, in itself, is a reason to celebrate. For sure, the very idea of a live festival is music to the ears of many after the coronavirus pandemic saw the cancellation of summer events in two consecutive years. Last year would also have marked the twentieth anniversary since Primavera Sound launched back in 2001. In its first edition, the festival was a much smaller ordeal and took place at Barcelona’s Poble Espanyol. But the likes of Sonic Youth, The Kills and The White Stripes all performed there – setting the precedent for the festival’s line up each year, as music icons and legends from around the world return descend upon Primavera’s stages each summer. Of course, the festival has grown considerably in size, popularity and reputation since then, whilst managing to retain something of a “local” festival feeling. But perhaps there’s no greater testament to Primavera’s global influence within the music world than the fact this year’s iteration has been promoted to a two-weekend line up. Whilst Massive Attack, Tame Impala, The Strokes, Gorillaz and Tyler, The Creator (to name just a few) are set to headline this weekend’s events, the likes of Dua Lipa, Lorde and Megan Thee Stallion will also perform next weekend. 

The addition of this second line up to Primavera’s programming is part of the festival team’s response to the pandemic. As Marta Olivares, Primavera’s affable Head of Communications, tells NR over Zoom, COVID was a moment for pause and reflection – especially as, she says, it was a time when the “whole ecosystem proved to be so fragile.” For Primavera co-founder, Pablo Soler, this couldn’t have been more apparent; the pandemic didn’t just reaffirm the importance of live music, he says, “it has revealed it;”

“Without festivals, we realised that we were missing a part of our lives that was the collective experience.”

The communal aspect of a festival goes without saying – it’s about the excitement and the emotions that are experienced with other people that, Pablo says, is crucial for creating a state of happiness. The idea that the festival is nothing if not for the people is crystal clear, as Marta explains that having this year’s events spread out over the course of two weekends (with a week of indoor performances in Barcelona in between, no less) was made possible by the fact that last year’s ticketholders “overwhelmingly” decided to keep their tickets. As a result, Primavera 2022 is an amalgamation of three years’ worth of acts in some ways; Beck and Pavement, scheduled to headline in 2020 will, for example, make a much-awaited appearance in Barcelona this weekend. But over the course of the pandemic, Marta says, we’ve witnessed;

“so many artists creating amazing stuff, working so hard and releasing incredible records.”

In that sense then, Primavera 2022 is an ode to music in the lead up to, and over the course of, the pandemic – especially when popular acts from today might have flown under the radar back in 2020. 

Given that the festival will be a de-facto twentieth birthday celebration, this weekend’s events will be both a moment to look back on Primavera’s journey so far, whilst also looking towards the future. In fact, part of the festival’s events will take place at Poble Espanyol – something that Pablo thinks the team can be justifiably sentimental about. “Over the years, we have played concerts at this venue outside of the festival,” he notes, “but going back there with Primavera Sound is even more emotional.” It will be, Marta says, a kind of homage to that tiny festival that was first unveiled. But as much as Poble Espanyol is part of Primavera’s legacy, the festival team’s outlook is to keep moving forward. In fact, in the midst of the pandemic when the Primavera team were figuring out their bid for survival, the answer was, perhaps surprisingly, to grow bigger still – though “sustainably” as Marta puts it. “It felt weird to stay put,” she recalls adding that there was a need to pivot somehow. As in previous years, the festival will head to Porto for the weekend (which will occur at the same time as the Barcelona edition’s second weekend). But satellite festivals will also take place in Los Angeles, Santiago, Buenos Aires and São Paulo later on in the year. “It was [a case of] go home or go big,” Marta notes of the decision to grow the festival in this way. “Definitely we’re going big.” For Pablo, the new locations explain the festival’s future-facing outlook in themselves: “we are a festival that any country would want to have.” And with an insatiable international appetite for Primavera as it’s staged in Barcelona, it perhaps makes sense to take the music to the people. So how does the essence of Primavera translate to these new locations? Marta notes that the festival’s Barcelona location is part of its draw – close to the city, near the sea, and with a lot of cultural pull as well as music. “That’s something we want to be careful with,” she says of the other locations – noting, for example, Porto’s luscious green backdrop near the coast at the festival’s site in the Parque da Cidade. But as Primavera looks outwards and globally, it’s also turning back inwards, too. Earlier this year, Primavera Sound Madrid 2023 was announced – a way for the festival to continue its newly-established tradition of two back-to-back weekend events in Spain. There is, it seems, an exciting path ahead for Primavera over the coming years, but first: this weekend. 

“We are always the first festival of the season,” Marta explains, adding that this particular edition means that the weekend will be something of a test run for the string of European festivals that follow on.

“I want people to come to Barcelona and celebrate life, to express themselves and to feel safe and alive again”

Marta says. Pablo concurs; “seriously speaking, we have learned that we have to live in the moment – seize the day – because we are all more vulnerable than we thought. If we should take this twentieth anniversary party as the party of our lives, then so be it.” But what should Primavera punters expect when they’re there? For Marta, it’s the unexpected – recalling Arcade Fire’s impromptu performance on a boxing ring-esque stage at the 2017 festival. This is, of course, not an indication or confirmation that such an event might occur this year, but possibilities and chance encounters are certainly part of the Primavera fabric. To that end, Marta describes the ideal standard that the Primavera team strives for: “at the perfect Primavera;”

“you would be able to enjoy a show from your favourite band; you would go to something that challenges you; you would see someone you don’t yet know will be your next favourite act; and the fourth would be something you really had fun at.”

And with a line up as glittering as Primavera’s is this year, it’s almost guaranteed to be perfect.

Credits

More info · Primavera Sound Festival Barcelona
Special thanks to Chris Cuff and Henry Turner (Good Machine PR)

Snoh Aalegra

Snoh Aalegra on signing to Roc Nation, her music making process and ‘Ugh, those feels again’

There was a moment last summer when it felt as though one song in particular was seeping from every open window on a warm day; it seemed to be the backing music to Instagram story capturing a stream of sunlight falling upon the interior of an airy apartment. ‘I want you around’, Snoh Aalegra sings on the song of the same name – velvety lyrics dabbling in the simultaneous thrill and uncertainty of a new love, above a pared-back beat.

In fact, the entirety of her most recent album, Ugh, Those Feels Again, felt like the soundtrack to the summer. And for Snoh, her music provides the soundtrack to her life; each album or project is a ‘mini movie’ of encounters, experiences and feelings. That Snoh speaks about her music through references to movie soundtracks is testament to a childhood spent watching, and falling in love with, the film scores of Walt Disney movies. ‘The big strings, the orchestras and the choirs,’ she enthuses, ‘they feel so grand; all these instruments and sounds that I love.’ Similarly, the layers and theatrics in the oeuvre of Michael Jackson had a significant impact of Snoh’s taste. It’s clear from the influences she has cited – Lauryn Hill; Nina Simone; Whitney Houston; Stevie Wonder – that Snoh follows in a long tradition of R&B icons. Somewhat fittingly, the album cover for Ugh, Those Feels Again has a touch of Sade about it – something Snoh’s been hearing a lot of.

The artistic direction behind the covers of her releases prior to this album, 2017’s Feels and 2016’s mini album Don’t Explain, took a different direction, however. Both covers were designed by the artist Joe McDermott; the pop art illustrations making reference to the movies of old Hollywood. When I first heard Don’t Explain, the combination of McDermott’s album art with Snoh’s smoky vocals over grand orchestral compositions felt timeless. In many respects, it’s only upon hearing features from rappers Logic, Vic Mensa and Vince Staples on Feels that bring Snoh’s music into the present day. It’s fitting, then, that she walked for Thierry Mugler’s A/W 2020 show in Paris earlier this year. ‘It’s a class brand that I’ve always loved, you know; it’s timeless and contemporary at the same time,’ she explains: ‘that’s what I relate to a lot.’ It’s something that she tries to do with her music, but progression is important too. In fact, the day before I spoke to Snoh on the phone, it was announced that she’d signed onto Jay-Z’s Roc Nation – a huge step forward if ever there was one. 

NR: First of all, it’s just been announced that you’ve signed with Jay-Z’s Roc Nation; how does that feel, and what does this mean for your music? 

Snoh Aalegra: Yeah, I mean, I’m very happy about it all. Me and my team, we’ve been working our asses off, doing everything ourselves for so many years. And I have a really small team of like three people, and at some point, we were like, ‘Ok, it’s time to expand.’ I mean, we work around the clock and we needed to delegate some of this insane workload. Talking to labels was a natural next step in my journey, and our journey as a team. I think choosing Roc Nation was just the most organic way to go; there’s a pre-existing relationship and respect there already, you know. No I.D. [Snoh’s producer] is close with Jay-Z, TY TY, Jay Brown and everybody, and I feel like no matter how big their company gets, they still operate like one big family. And I think that’s something that’s very important to have for me, in contrast to other cutthroat, hype-driven labels. I look at Jay-Z, his close circle of people and see the insane careers they’ve built for themselves and the help they’ve given so many other artists. And as far as my creative process goes, that will stay the same. I mean, I always strive to evolve and learn, but I definitely have a particular way of how I like things to be done and that will probably never change. 

NR: Something that interests a lot of people is that Prince was your mentor when he was alive; what do you think he’d say knowing where you’ve got to today? 

SA: Yeah, it’s interesting cos he really told me to never sign with a major label, and when I met him, I was with a major label. He was like, ‘Get out of this deal!’ and I did; I went indie. But, funny enough,

“I know one person that he [Prince] really respected and trusted, even with his own catalogue, was Jay-Z. So, I feel like I’ve made the right decision and he probably would have supported this too.”

NR: How do you find the space to create new music, and is having a certain space to work in important to you? 

SA: I think it’s important to live and to have something to write about; to take your time and have space. Like, I thought I needed more time to start making music again after this album, but I’ve already started making music and I think that’s because I naturally have things to write about. If I don’t, I’m not gonna force it, you know? I’m very real with what I say,  and not say, before I get into the studio. I go in with that mindset like, ‘Ok I want to write about this.’

NR: When it comes to the composition, where do you begin? Do you start with the lyrics, an idea or a sound?

SA: It really begins with me, walking into the room, knowing the mood – there’s always a mood. Sometimes, it’s just only me and an engineer, and I’m there writing the whole thing myself, either to a beat, or I make up melodies and lyrics – and then I have somebody come play for me. Sometimes I like to bounce off ideas with a co-writer or with a producer and work that way. I’m all for either ways. It’s really about myself and my life, so it’s super important that it’s all authentic to me. And if I bounce off with somebody, they need to know that it’s really personal to me. And that’s why I don’t really write with a lot of people. So, sometimes, I already have a lyric idea; sometimes it’s like, I’m jamming to a beat. My favourite is probably jamming to live music where I’m just jamming with live musicians. That’s probably my favourite way to work.

NR: Ugh, Those Feels Again was a year or so in the making: How do you know when something’s complete and ready to go?

SA: I think it’s just a feeling you have. Like, I’m ready to put this out; I’m ready for people to hear this. And it’s not always that it’s perfect, or that you feel like, ‘Oh I have a hit, I have this, I have that’. I had no idea how people would react to the album. All I knew was how it made me feel and that it was, you know, a good feeling. For me, it’s about what I want to have said on a project, and if I expressed these emotions. My projects are like time capsules of my life. So, this album that’s out right now, was the sum up of what happened after a break up and what I was going through – reminiscing back on why we broke up, how we broke up. Songs like Charleville 9200, Pt. II, songs like Love Live That and You, reflect on the break up. And then, I was single for a whole year making the album, experiencing new love or situations, so songs like Situationship and I Want You Around describe that feeling when you just met somebody new, and you want them to be around them, but you don’t really know where it’s gonna go. So, that’s a mix of a whole year for me. 

NR: Once you’ve put an album out there, do you move on, or do you look back at that period and remember how you felt? 

SA: Well, in real life I move on. I’ve moved on from those relationships and stuff, but I can never escape it all the way because I have to perform! But sometimes, I’ll channel another feeling, or I’ll think about something else. Every time I’m performing certain songs, I’m not standing there thinking about my ex, do you know what I mean? But some songs, like Time, every time I’m thinking about my dad. So, it can be hard because I’m always thinking about something – cos I really get into the vibe when I’m performing. 

NR: Your lyrics are very personal to you, but I think people connect to them because you really capture emotion. How does it feel that people might listen to your songs and put their own experiences and feelings onto them?  

SA: And they do, and I notice that they do, which is really surreal. I grew up listening to music as a fan, and I know what music does to me so, to be able to do that for other people as an artist is kind of unreal. But, I think that was a part of why I wanted to become an artist, you know. I want to inspire; that’s why we do music I think. But it’s kind of crazy; there’s been people come up to me saying I’ve saved their life, and that listening to my album has stopped them from doing something. That’s feels crazy to me – that that’s helped even one person. It just shows how powerful music can be, and how it can connect people at the same time. 

NR: In a similar way, you’ve previously mentioned some of the musicians that inspired you growing up. But, for you now, how does it feel that your music could inspire a young generation?

SA: I mean, it’s surreal because I just know how I was feeling as a little kid listening to artists I looked up to. I was inspired by Whitney Houston; when I heard her voice, that’s when I knew that I wanted to be an artist. So, it’s crazy if somebody feels that way hearing me. At the same time, I would feel nervous for them because I know how tough this industry can be, and what a tough journey I’ve had to get this far. It’s all been worth it, but I don’t know how much I would advise somebody else to get into this industry! But, you know,

“if I can inspire somebody to do their own thing- no matter what it is – if they want to be an artist, a lawyer, or a nurse, whatever they want to be; if I can inspire that, that’s a beautiful thing.”

NR: Being able to look back on the journey you’ve taken, is there anything you would have done differently – or something that you’ve really learned from that’s shaped who you are today?

SA: I’ve learned to not be a people pleaser; I used to be a people pleaser because, you know, I was signed for the first time when I was thirteen. And, I had a lot of respect for authority, listening to people telling me what to do, and what not to do. I didn’t have my own voice. Things were really different when I was thirteen, or even when I was eighteen, to being a teenager now. We’re way more educated, smarter, we have more access to information, to make music and to have a reach. When I was a growing up, there was no SoundCloud or Instagram. So, for me, I had to go through labels –that was the only option. I put a lot of trust in other people around me and I didn’t know what I was doing; I was a kid. So, I think yeah:

“that’s something I’ve learned – stop being a people pleaser. Do your own thing. Life’s too short to do something you don’t want to do.”

And, I stand up for myself more than ever and I don’t take things personal. It’s a whole big game for everybody in the industry; it’s not just about the artists – there’s a whole political game. For artists, nothing is set for us, basically. It’s crazy how it’s a whole world of politics, and artists get really affected by this. And now I work with family so I know that they would never fuck me over. 

NR: Finally then, if you were to work on a film score of your own, what would be the ideal project for that?

SA: James Bond. 007. That’s always something that’s been on the bucket list; if that were ever to happen, that would be super crazy. It’s been a goal of mine cos I’m a big fan of the James Bond soundtracks. License to Kill – Gladys Knight, Golden Eye – Tina Turner, or like, Gold Finger – Shirley Bassey: they’re some of my favourite songs and compositions. So yeah, that would be a dream cos I would want to make a song like that. 

Team


Photography EMMAN MONTALVAN
Photo assistants ANGEL CASTRO and PATRICK MOLINA
Fashion SHAOJUN CHEN
Make-Up CHERISH BROOKE HILL
Hair SCOTT KING   
Words ELLIE BROWN
Creative Direction NIMA HABIBZADEH and JADE REMOVILLE
Special Thanks to GOOD MACHINE PR

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Daniel Caesar

“No one is really one thing, no one has a fixed identity. I think growing is moving from identity to identity.”

Since the release of his debut album Freudian in 2017, Daniel Caesar has been something of a [crooner redefining R&B and soul of the 1990s with elements of gospel, taken from DC’s upbringing, for a new generation. The album racked up a number of Grammy nominations at the 60th Grammy Awards, for Best R&B Album, Best R&B Performance for ‘Get You’ with Kali Uchis, before winning Best R&B Performance earlier this year for ‘Best Part’ with H.E.R. All by the age of 23 (24 now). Following the release of Caesar’s second album, Case Study 01, in June, he has been on tour since August in the US, and now in London ahead of UK tour dates (sell out) before Europe and Canada. 

Earlier this week you reached a billion streams on Spotify which sounds pretty crazy to me. How does that feel? 

It feels like good, I don’t think it’s something I ever considered. Like, a million, a couple of million, sounds doable, but a billion is outside of my range of perception. 

It’s fair to say you’ve achieved quite a lot of commercial success without being signed to a major label. So considering that, have you got any intentions to expand Golden Child Records in the future at all?

Yeah, there’s always more that can be done. I have lots of ideas, who knows exactly what those turn into, but it’s not going to stop here. 

Case Study 01 has a pretty distinct vibe to it compared with Freudian. Could you explain the process and the intentions behind the record?

With this one, I made a few beats first, and it was more about trying to get more complete ideas from my head out into the world, as opposed to writing on my guitar. So this time, some of the lyrics came long afterwards, which isn’t how it usually works for me. I had more to say also, so it’s a lot wordier; I was also being less practical in terms of ‘first verse, second verse’, etc. I was saying a lot more and doing a lot more this time around, and then, trying to organise all my thoughts when there’s more going on that usual. 

There was one video you posted on Instagram – a behind the scenes of the recording with an open piano… 

Yeah, that was for Too Deep To Turn Back. We got to explore a lot more this time. With the last album, we’d go in the studio and block out a week or less because we already knew what we were going to do. Whereas, with Case Study 01, we started creating the songs in the studio, so we had time to play around and discover new things. I liked that so much more because the studio recording process is when I get to do what I want, it’s like my favourite part. So, this time, we were at Abbey Road Studios and just fucking around with all the cool stuff, and we just stumbled across this sound we liked and found a part for it… 

You’re commonly referred to as a crooner, a romantic, or like a present-day D’Angelo, is that something you ever anticipated? Or is that a strange thing to be?

I mean, I guess, yeah. Singing was always my thing at school. I was always the crooner guy, that was my shtick or whatever… That was me, I could sing the emotional songs… 

Did you always want to pursue singing?

It was always one of the things I wanted to be, not the first thing, but one of. When you’re little and you tell adults, well-meaning adults, what you want to be, they try and help you manage your expectations… It’s like, chances are you’re not going to be able to do it, in the nicest way, and so you try and realign, and pick something more practical. So you try and fit into what you think you’re supposed to be doing, and then you’re just not good at that. And so, it always came back to singing. 

Something that is striking about the visuals for your albums and videos is of you as what seems like an isolated figure (especially in the spacesuit). Is there anything in that? 

When you say it, it makes sense to me, but I don’t think it was intentional like, ‘let’s do this’. I was just feeling isolated or, trying to connect, but being unable to, you know? I’d say one of the themes is about wanting love, wanting a connection, and it’s always fleeting or unrequited. 

There’s a moment in your conversation with Brandy where she remarks that you’re a great storyteller; How important is storytelling to you as a songwriter? 

It’s important, but I don’t think it’s the only tool necessary. I think the most important thing is conveying the feeling, whether or not you’re being descriptive and articulate, whether you’re retelling a story, or you’re just saying what’s need to be said to convey the idea or the feeling. I think storytelling is important; it helps make things more rhythmic. But the feeling is the most important thing, however it is you get that across. 

You mentioned that, with this album you didn’t write some of the lyrics until afterwards but, with songwriting, where do you start and what’s your process?

It usually doesn’t come ‘til I’m in a really good mood or really bad mood. Or, say, I have a conversation and I hear a phrase that I like, it’s usually something that sounds paradoxical. Just something clever. Then, chords might come and surround it. It always come through extreme emotion, energy and excitement. Usually, honestly, I’ll be in the shower and I’ll like, drop everything and do the voice note. Sometimes it turns into a song, sometimes it’s just a short little note and I’ll send it over to Jordan [Evans, Caesar’s manager] and, he puts it in a folder with thousands of others… 

What does ‘reinvention’ mean to you? 

Reinvention is death and rebirth. No one is really one thing, no one has a fixed identity. I think growing is moving from identity to identity. I mean like, what I’m doing is the extreme art version, where I’m an astronaut [for Case Study 01]. But, it’s about growing through your life, finding new parts about yourself and taking it on fully. 

How would you relate reinvention to something that you’ve gone through or that’s happened to you specifically? 

I think everybody is the way they are because of things that have happened to them, so there’s no one moment I can think of… But, through trauma, through the good things and the bad, these things chip away at the sculpture that becomes the final ‘thing’. 

Team

Photography · JACK JOHNSTONE
Creative Direction · NIMA HABIBZADEH and JADE REMOVILLE
Fashion · JAY HINES
Fashion Assistant · SERGIO PEDRO
Grooming · ELAINE LINSKEY
Manicurist · JULIA BABBAGE
Interview · ELLIE BROWN
Special Thanks to · Toast Press


Designers

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Moses Sumney

“Maybe because the sun is not shining, people are more moody, they’re more in their feelings”

“I felt like all my career I’ve been waiting in the wings,” Moses Sumney tells me over the phone from Paris. “And it’s really nice to see the music get out there and reach people that aren’t just me.” While the 28-year-old American artist has been quietly making waves with his live performances and material for some time, putting out self-recorded Mid-City Island in 2014 followed by Lamentations in 2016, it wasn’t until September last year his first full length album, Aromanticism, finally brought his talent fully into the limelight. Born in San Bernardino, he moved with his parents to Ghana at the age of 10 before returning to the US to study. He recorded in his bedroom, taught himself guitar and first performed at the age of 20. For Sumney, releasing his debut album marks the culmination of a long process of overcoming shyness and being “diligent and persistent” to bring his songwriting out into the world: “There have been a million challenges. I have so many even now. But I felt this was always what I was meant to do, so nothing was going to deter me from doing it.” The persistence certainly paid off, with Aromanticism being launched to great critical acclaim, including being named one of the best albums of 2017 by the New York Times and Rolling Stone.

Characterised by Sumney’s haunting vocals and searching lyrics, the album purposefully meditates on a central topic, something he felt would be important to “make the project feel cohesive”: “I decided sonically it needed to feel intimate but expansive. And lyrically and thematically it needed to be about one thing, which ended up being Aromanticism.” The cryptic title alludes to a personal sense Sumney had of his own experience and understanding of love lacking in mainstream representation: “I wanted to explore broader definitions of the word love but also the cracks and crevices of loneliness as well as lovelessness and, more specifically, the absence of romantic love. Most literature, art, music felt like it was engaging with love in a two-dimensional way and I wanted to explore how complex it was.” As he outlines in an essay published at the same time as his album, discussing Greek mythology and the origins of love, he doesn’t see his reflections as rooted only in the contemporary: “These feelings around love don’t start here. People have felt lonely essentially since the beginning of time, there are records of people wanting to be married and not getting the chance to for as long as we’ve had the ability to read.” Rather our modern condition, propelling us inexorably to seek out and find contentment through love and coupledom, and fear our failure, is further exaggerated by the internet: “One of the hallmarks of being a young person alive presently is you think that everything that is happening to you or to your generation is incredibly unique. We tend to navel gaze a lot. But it’s important to recognise our prevailing feelings around love and romance are pre-existing.”

“It’s just the internet era tends to heighten everything, to amplify and augment feelings, cultural movements and observations.”

Informed by his time spent studying literature and writing, there’s an equally academic and poetic approach to delineating emotions that plays out through the album and constantly subverts expectations, each track forming an exploration of a distinct but connected topic to his central thesis. This he feels is best captured in Doomed on which he asks: “If lovelessness is godlessness/Will you cast me to the wayside?” On Plastic he takes aim at how impressions can be out of kilter with reality: “Funny how a stomach unfed/Seems satisfied ‘cause it’s swell and swollen.” His personal favourite Indulge Me meanwhile finds a moment of reconciliation in the wake of bitterness and torment: “All my old lovers have found others,” accepting his past loves have moved on and finding peace in solitude.

Sonically the album is no less idiosyncratic, resisting any easy shoe-horning into a neat genre. Beautifully evocative falsetto and harmonies reach to the rafters with delicacy and calm yet hold a melancholy in their yearning for answers and are pulled back from optimism by a dark undertow of strings and synths. Hypnotic sounds that ebb and flow, crescendo and fall lull the listener deep into what Sumney calls his “sonic dreamscape.” He notes influences stretching back to his time listening to and performing choral music in a high school choir in his late teens. He draws inspiration from jazz via the likes of Ella Fitzgerald and soul from Aretha Franklin and Stevie Wonder. But he also loves folk and indie rock: “It is an amalgamation of different things. The primary tenets of my music are soul and folk and then sprinkle a bit of indie rock, sprinkle a little bit of experimental, sprinkle a little bit of jazz.”

Crucial to his creative output are his otherworldly videos, though he confesses he initially had no interest in the medium: “I never wanted to make music videos, I really hated them growing up and in my early career because I thought they were so boring. Pop videos have so many jump cuts. I have ADHD so it’s really unrelaxing to see all the different ideas flash in front of you.” That all changed on meeting Brooklyn-based Allie Avital, who has now directed or co-directed with Sumney all of his videos – and also convinced him to be in them: “My process is largely attached to her. For at least two of the videos, she came up with the ideas, and for the other two Quarrel and Doomed I did. I have images that flash into my head when I listen to a song, whether an associated colour or an associated scene, so usually I take those ideas and talk to her about them and just flesh them out with her. It’s been an amazing process.”

Now the visual aesthetic is increasingly important to Sumney: “Even when we’re not able to make official videos I try to make a little visualiser for each song on YouTube just so there’s some kind of visual world just attached to it. Listening to the song can give you one meaning of it but then making a visual that can seemingly be semi-detached can help complete the story.” Now there is also a generation often consuming new music for the first time via video: “It’s kind of a great propaganda tool honestly because you can inseminate an image into someone’s mind when they’re hearing something for the first time. You get to control their response to it or at least to an extent their conception of what that music is and what it means. It’s kind of fucked up,” he adds with a laugh. In contrast to the attention-deficit-inducing videos he so hated in pop, his slow-burners each take a seemingly simple concept and execute it in stunning and moving ways. Lonely World takes us to a surreal black and white scene of Sumney coming across a female fish-like creature on a beach. Quarrel is an alternately dreamlike and nightmarish abstract vision of horses. Doomed has Sumney floating in a tank, no mean feat considering Sumney doesn’t know how to swim and had to spend eight hours in the water: “It was nerve wracking but the emotion I was supposed to communicate was one of terror anyway so it was kind of appropriate for me to be scared and uncomfortable.” Sumney further explained the concept, “as a song it is about speaking to God or speaking to the universe and being like, ‘what is the meaning if nobody loves me or if I don’t love anyone.’ It’s engaging with the idea that life sometimes feels like a cruel joke and there’s some higher power or design looking down on us like, ‘Ha ha, that’s funny.’ So I wanted to communicate in the end with the birds eye view, just the idea of looking down at these little rats. It feels like often we’re just like test tube babies with someone vaguely experimenting with us all.” Unexpectedly a seed for the idea was sewn from the final scene in the first Men in Black: “There’s a shot at end where they do this huge zoom out and you see each planet is actually just a marble and there’s these aliens playing with the marbles.”

“It really fucked me up as a child, like ‘oh my god, is someone just playing with my life?’ I wanted to tap into that in Doomed.”

Collaborations have formed a key part of Sumney’s career, including co-producing and singing the opening track on Beck’s covers compilation Song Reader and holding a guest spot on Solange’s A Seat at the Table album. Last year he performed at the Oscar’s alongside Sufjan Stevens and St Vincent on Mystery of Love from Luca Guadagnino’s Call Me by Your Name, nominated for Best Original Song, an experience he live Tweeted to hilarious effect. He tells me: “From the stage I could see Meryl Streep, I could see her. So that was cool, you know, not unnerving at all…” Since Aromanticism’s release he’s also hit a packed schedule of festival and gig dates worldwide including London’s Field Day and Germany’s MELT!, as well as the US’s Coachella and Pitchfork Festival and he sold out Sydney Opera House in February.

Coming out of his shell and putting his work on the stage is something he is still challenged by. On the one hand seeing tracks he wrote and practised in his bedroom move and connect with people who don’t even share his language has been exhilarating, yet hitting new cities every few days has also left him feeling “unbalanced”: “It’s a pretty unnatural thing for a human being to do. So it’s incredibly euphoric but maybe I would better describe it as manic. Sometimes you feel really high, sometimes you feel really low: my mood changes every five minutes. It’s a pretty wild ride but I love singing and I love performing so it feels really good.”

It’s London though that Sumney admits is his favourite place to be and play: “People on this side of the world tend to embrace experimentation a lot better than where I’m from, better than Los Angeles especially which seems beholden to commercial music tropes often, even in the indie scene. I appreciate in London I have room to be weird, I have room to experiment, I have room to be soulful. Maybe because the sun is not shining people are more moody, they’re more in their feelings,” he says, only half-jokingly.

A move away from his home country he also reflects is to do with a detachment from the political situation there, one he sees has been deteriorating for much of his adult life: “It feels pretty futile to let it upset me. Since last year I’ve been spending most of my time in Europe and most of that in England. I think I’ve been through so many phases of being enraged that sometimes I take a little break, which I’m doing now, and then I just focus on music which helps me feel better, balanced, cleansed, sane. Maybe it is a bit escapist.”

Cognisant of the fact that the industry doesn’t allow complacency, since the album’s launch he has also released extended version Make Out in My Car: Chameleon Suite with various reimaginings of the original track, including a duet with Alex Isley, a James Blake remix and a new song based on the original by Sufjan Stevens. Most recently in August came three-track EP Black in Deep Red, 2014 including Rank & File which holds a fresh energy, with fingers clicks and marching beats reminiscent of military protest. And he’s already been cooking up his next record: ‘It just takes a long time to make an album, you kind of have to get right back in if you want to do it again.” The next one he says, “is going to be louder and crazier, a little bit more experimentation but also a little more focus on the songwriting. I think it will just feel like another step or another chapter to the same book. I feel I have a lot of freedom and can do whatever I want so I’m really just trying to challenge myself to make music that doesn’t sound like everything else.”

He recognises however this is perhaps not the case across the industry: “There could be more room for weird music in the general dialogue. Sometimes I feel like now is a really free moment and then other times I feel the internet is making everything be one big amalgamated sound. It has opened things up more so that you don’t need to be backed by a huge record label. But I don’t feel things are diverse enough.”

“Even when weirdos come into the mix there has to be an element of familiarity to what they do in order for it to connect or be shared and pitched to the masses. I think that blocks diversity from being genuine.”

In particular, he warns that an impression of greater diversity can hide a lack of true progression: “I feel this current moment, this generation is a little bit too like, ‘let’s pat ourselves on the back, there’s a black person singing.’ Like, ‘cool, good on us.’ And I think that self-congratulatory attitude has a tendency to stifle growth. I’m not ever really going to be the kind of person that’s going to say ‘there’s enough women playing guitars.’ I’m like, ‘there’s two. So let’s calm down.’”

Credits

Photography · Aaron Sinclair
Photo Assistant · Brandon Bowen
Fashion · Phil Gomez
Talent · Moses Sumney
Words · Sarah Bradbury

Designers

  1. Hat CANDICE CUOCO Sunglasses and Coat Artist’s own
  2. Coat CAMOUFLAGE Vest and trousers RESURRECTION

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