Godet gestures to the rest of the exhibition enthusiastically “There’s no information about these images because Soth is more interested in human nature. He’s not a documentary photographer, he’s not telling the story of the people in a town in Midwest America, it’s more about understanding feelings and emotions. He wants you to decide the story behind them. He wants you to imply your own experiences onto them.”
He leads me to another image, this one of a young man in a suit, easily missed in the sea of photographs. “This is Alex Soth’s self-portrait. He took it the night before he was getting married. He looks quite relaxed, maybe half drunk and he looks like he is feeling quite satisfied with himself. There is something there that he is trying to tell us because his work is always about him as well, it’s about the way he feels and relates to the world. At the beginning of the exhibition, we are told that he is miserable and alone but now we discover that at some point during this project, looking at people looking for love, he found his love, in some way, by getting married. But it’s up to us to decide how we think he is feeling about this.”
Godet beckons me to the centre of the room. “In this central part of the exhibition, we changed the tone so it looks like it could be the inside of a bar or a club. In this section I was able to put three generations of three different women telling their own story. The young teenager clinging to her lover, the middle-aged women on her own in a bar looking strong but also a bit lonely, and finally the glamorous old lady with her cocktail. I love how, with Alec Soth, you can connect these together. This exhibition is about loneliness and searching, about feeling disappointed and neglected but also hope. Overall it’s kind of dark and lonely because that’s how he felt at the time, but there are plenty of layers. For me, I think that’s how he became famous because he reaches us with his human emotions which is universal.”
He continues walking around the exhibition. “He’s not trying to impose anything on us, by saying ‘oh look how beautiful that is’ or ‘I’m going to show you what love is’, it’s up to us to integrate the raw human emotions he has. You need to take your time to absorb the photos, it’s not like the Wildlife Photography of the Year exhibition. It’s not like ‘oh that shot is spectacular’, and then you forget it when you move onto the next one. With Soth’s work, it’s like you suddenly slow down and you really appreciate how much is in each photo. The images are so strong they stay in your mind for a very long time.”
Back near the start of the entrance, he points at one image which has been blown up to cover an entire section of the wall. Against a snowy backdrop is a billboard upon which is a personal ad titled ‘Looking for Love’. It’s one of the few texts to be found in the exhibition, a deliberate choice Godet explains. “Soth is a massive reader of poetry, but he doesn’t like associating the two because he says poetry and photography tend to reject each other and I understand why he says that, because there’s already so much poetry in his photo he doesn’t need more.”
“But what is the difference between Soth’s work and the images of everyday life you can find on social media?” I ponder.
Godet tells me that, “I would say Fine Art photography makes you think. That’s why the Guernsey Photography Festival focuses on contemporary photography and fine art photography because you reach a different level. Everybody says it’s quite easy to take a photo and that’s true. We have the technology to take a good photo readily at hand, but for example, if you take a photo of the sunset on one of Guernsey’s popular beaches like Cobo.” He gestures dismissively, “‘Wow great photo’. The problem is those photos will be distributed on the net and there will be a million photos of Cobo and the sunset and they all look the same. They all look pretty in terms of colour and they have the wow factor but then you forget them. Because we have been oversaturated by them. It’s like reading a good book, when you read a good book it stays with you for a very long time and the reason it stays is because it triggers emotions within you and makes you think about life, your own and others, and that’s where the difference lies.”
Curious, I ask Godet how Soth came to be a part of the Guernsey Photography Festival. He is only happy to tell us the story and talk more about both Soth’s art practice and personality.
“I met him in Paris seven years ago when I introduced him to the idea of coming to Guernsey. At the time I remember he said, “What?” and I said, “Guernsey…”, “Where is that?” And I said “Oh it’s a small rock in the middle between France and England’ and he started laughing about it. I think he didn’t take me seriously because at the time we were just starting the Guernsey Photography Festival and we were not well established like we are now.