David Caon

“equally useful, simple and beautiful”

CAON is a multi-disciplinary design studio based in Sydney, Australia and founded in 2009 by David Caon, a graduate of Industrial Design at the University of South Australia. Specialised in industrial, transportation, aviation, product, graphic and interior design, CAON provides innovative solutions. From aircraft interiors, tableware to furnishings for the workplace and home, Creative Director David Caon has mastered the art of applying design thinking to industrial design across different disciplines. The CAON philosophy is simple: precision analysis and bespoke response lead to unique outcomes appropriate to each individual case. Collectively, they believe that in the right hands design has the power to heighten human experience and enhance quality of life.

NR delves into the studio’s projects and partnerships with the likes of Qantas airlines on multiple occasions (whether it has been or the airline’s tableware or its fleet’s interiors), the studio’s take on sustainability as well as their plans for the future.

CAON is a multi-disciplinary design studio specialising in industrial, transportation, aviation, product, graphic and interior design. Did you study anything related to any of these fields? Did you study product design, architecture or interior design?

I studied Industrial Design (product design) and commenced a masters of transport design which I left after about 3 weeks in.

Caon studio seems to be very focused on industrial design. What led you to create your own practice? What is it that you are exploring or tackling with your work?

My ambition in the early days of my career working for designers was always to one day have my own studio. I spent my initial years working in Europe. Once I returned to Australia, I decided to realise my goal after working for a large multinational architectural practice. I realised that I liked being part of a smaller, more familiar unit. My focus is to create designs that are equally useful, simple and beautiful. I’m trying to create things that avoid trend and thereby stand a chance of being timeless. You can’t create something that’s timeless, you stumble upon it by chance, which I kind of like. But you can try for it.

This is not the first time that CAON is doing projects for Qantas Airlines (for instance the Qantas Airlines Economy Seatings and the interior of Qantas A380). How did the collaboration come about? As a designer, do you enjoy doing collaborative works?

I’ve worked with the airline in some form since about 2003. My first introduction was whilst working in the studio of Marc Newson. Once I started my own studio, they were almost my first client. So there has been a wonderful consistency and evolution in the relationship. As a designer, having a long term collaboration with a client is a wonderful thing, and in some ways a bit old school. When it comes to new projects, it means that we are already on the same page, speaking the same language. The brand also means a lot to me, it’s been such a big part of my career for so long. I want them to do well out of every collaboration. 

The colour palette and material palette both feel very relaxing and wellness focused. Was this something you wanted to make a point of? Travelling does take a toll on the body but well- designed spaces can heighten human experience and enhance quality of daily life and it feels that the Qantas First Class Lounge Interior in Singapore has achieved that. How did the collaboration with Akin Atelier unfold?

I try to limit the interior design projects I take on because I’m very detail-focused which isn’t necessarily efficient when designing spaces. My general design approach is guided by industrial design practice, so I’m quite aware that I’m biased towards smaller scales. I know its best if I collaborate with designers that are able to take a broader view. The collaboration with Akin was born out of my friendship with Kelvin Ho, who is the director of Akin Atelier. These projects are important to Qantas and I want to make sure they are as good as possible and as enjoyable as possible, so bringing Akin into the project ensured that and also meant that I had a sounding board. The feeling we have tried to create was a conscious decision to make the space feel more like a sophisticated lounge room, part Sydney, part Singapore. Functionally, space is very food oriented as well because lay over times tend to be short and we wanted to give the passengers as much opportunity to refresh and reinvigorate before the next leg.

What have been some of the responses to your projects? Is there a particular project you have worked on that was particularly well received and did this inform your future projects? As your method of design seems to rely or be influenced by the relationship between people and their surroundings, how does the way people react to work affect the way you create? You have also designed tableware products such as bottle openers and furnishings for the workplace and the home, which is a nice way to connect people to the things they use in their daily lives.

The Premium Economy seat for Qantas was really well received but it didn’t mean that we didn’t think it could be evolved when we came to update it for the A380. It’s funny, as a designer, people are a bit reticent to tell you anything that might be wrong with your design, but I’m keenly focused on progressing our process and honestly evaluating our work. I’m wary of praise and I try not to rely on it as a measure of whether a design has been successful. So I guess I’m saying that no, reaction to one project hasn’t driven the direction of another project. I try to involve my colleagues, from across a range of disciplines, in my design process, as a way of stress-testing ideas. And when I’m designing I tend to think of my friends and family, people that I know well, and imagine how they might use the objects or what they might think.

Do you have a particular effective method to approach projects as they seem to be quite bespoke and tailored projects?

The basic structure of our methodology is quite a traditional one. Research, ideation, prototyping and development. Given that we are often heading into unknown territory, we try to learn as much as possible about the type of product or object or space that we’re working on. With a lot of our projects, especially the more specialised transportation projects, design is a cog within a system, so we are working within a framework. Critically, I think our role is push beyond that framework somewhat so that we can introduce new ideas and find space for innovation. Depending on the structure of the project and our role, we will adopt our process.

How has been in Australia influenced your design method?

It doesn’t so much influence our method as it does the reality of our business. Design studios in Australia do not necessarily have the immediate connection to the broader world of clients, whether they be furniture houses, big iconic brands like Nike or the tech giants like Apple. We’re in a funny time zone and quite remote. And its a shame really because due to those limitations, studios here tend to be quite inventive. We have to manufacture a lot of our own work in order to have an output. I think this approach could bring a lot to the bigger clients out there.

Sustainability has been very much on a lot of companies’ radars in various fields whether it be fashion or design and architecture. As you are dealing in a few of your projects with an airplane company and air transport, which is one of the most polluting means of transport and thus has a consequential environmental impact, what are your thoughts on incorporating a more sustainable approach?

I’m 100% for it. Air transport is a challenging arena for innovation because of how careful manufacturers and suppliers need to be around safety. So innovation happens slowly within the bounds of certification and the like. Introducing new materials is a complex process, something I have tried on a number of occasions with limited success. That said, there is a desire to be more sustainable across the board which is palpable. We are making things as light as we can in order to be more and more efficient, burning less and less fossil fuels. I think the industry really does need a couple of technological step changes to really begin to contribute to reducing pollution.

What are some of the projects that you are working on for 2021?

There are a few things. CAON operates two brands in-house at the moment and we’re busy developing new products for those. Additionally we’ve established a brand in partnership with my friend Henry Wilson called Laker. Laker has been in the works for a number of years but we officially launched at the end of 2020. We’re also doing a new restaurant for Neil Perry in a beautiful part of Sydney called Double Bay. We’re doing that in collaboration with our friends ACME. Finally we’re continuing our explorations into the future of transport with a couple of research projects. 

Credits

Images · CAON STUDIO
https://www.caonstudio.com/

John Pawson

“I have always thought that a house should be a collection of spaces in which to dream”

John Pawson CBE has spent over thirty years making rigorously simple architecture that speaks of the fundamentals but is also modest in character. His body of work spans a broad range of scales and typologies, from private houses, sacred commissions, galleries, museums, hotels, ballet sets, yacht interiors and a bridge across a lake. His method is to approach buildings and design commissions in precisely the same manner, on the basis that ‘it’s all architecture’, incorporating minimalism and rigorous simplicity mixed with function.

NR discusses with the renowned British architectural designer about his career, some of his key works, his most recent project Home Farm, a space in which family and friends can gather, as well as his future plans for 2021.

John Pawson, it is an absolute pleasure to be interviewing you. Thank you for taking the time to be a part of this issue. How are you doing in those strange times we are all living in?

My wife Catherine and I have spent most of the various lockdowns at Home Farm in Oxfordshire.  I am used to being pretty much constantly on the move and being still for so long has been a revelation.  At any one time, some or all of our three grown-up children have also been here. One of the few upsides of the current situation has been the opportunity to live alongside one another again for extended stretches as a family, when normally we are scattered.

You have always been revered for your taste for minimalism and rigorous simplicity mixed with function in your design approach. 30 years ago minimalism would not be used as much as it is now, by architects and designers. Although some like Louis Khan do talk about ‘a society of spaces’ and about how the rooms not solely accommodate specific uses and functions but they create spaces and places encouraging chance encounters and unplanned meetings. This is something we can find to some extent in your work as it shows that a building is intrinsically linked to the quality of life within it and enriches experience. Do you think about that a lot when you start working on a project? About enriching or bettering the visitor’s or the inhabitant’s interior experience and engaging all of our senses, almost like a tactile reality?

When I start working on a new project, my thoughts are focused on the place – the immediate site and its surroundings – and on the people that will use the spaces I am designing.  A huge amount of thought goes into refining the function and the choreography,  but in the end it’s about making atmosphere and about ensuring a quality of sensory engagement.

Minimalism has now become a life style which is something we can all thank you for as you have helped coined this new phenomena. In your body of work can also be found a certain inclination for idealism and purism rather than materialism. 

When and where did you find your attraction for simplicity and how did your search for it, began?

I think that my interest in simplicity was always there, even as a child. My parents’ values and the treeless landscapes of the Yorkshire Moors where I grew up helped reinforce these innate preferences.

Who or what inspired you to start creating and designing?

What are some architects’ works or designers’ works that you really like?

It had been at the back of my mind for a long time, but the person who gave me the final impetus to pursue a career in architecture when I was in my late twenties was the Japanese architect and designer, Shiro Kuramata.

Alongside Kuramata, the people whose work I have always admired include Mies van der Rohe, Donald Judd and Dan Flavin.

I studied Interior Design at the Royal College of Art in London and your name came up frequently during my research as I was very interested in spaces that have a positive influence on the spirit and mind, spaces in which one is able to daydream and contemplate without any distractions. I am sure you know of Poetics of Space by Gaston Bachelard. I find some similarities between your manifestos most specifically in relation to day dreaming, thinking, imagination and presenting the space we inhabit as a cosmos of its own. What are your views on Bachelard’s philosophy? 

Like Bachelard, I have always thought that a house should be a collection of spaces in which to dream. The potential for dreaming comes when the mind and body are at ease.

The Valextra store was not your first retail project. You had been commissioned before to design stores for Calvin Klein in previous years. Could you tell us a bit about your decade-long relationship? How do you feel the world of fashion collide with the one of architecture and interior design? If you could pick one contemporary fashion designer that you would want to work with, who would that be?

The first store I designed for Calvin Klein actually opened more than two and a half decades ago. I think that the relationship between fashion and architecture is a naturally resonant one, even though the creative timeframes are so very different – the cycles of fashion are measured in weeks and months, where a single building can take many years from conception to realisation.

For me, it’s ultimately very simple: I’ve always tried to make stores where the clothes look good and people feel comfortable. Since Calvin, I have designed stores for Christopher Kane and Jil Sander’s creative directors, Luke and Lucy Meier, with whom the architectural collaboration is ongoing.

Obviously I imagine that it would be quite difficult to provide a short answer to how you find ways to approach fundamental issues revolving around space, proportion, light and material. But could you give us an insight into how you achieve such balance between those elements? 

The balance between the defining elements of my work – light, space, proportion, surface and scale – is always the result of a long, slow process of paring away.

The St Moritz Church in Augsburg is a standout example of bringing out the inner beauty of a space, a sort of humble beauty. I have not visited it in person (not yet) but I can imagine from the photos that the visitor would feel sheltered and protected. Could you tell us about the process of refurbishing such place? 

With the St Moritz church we inherited a building that was already the product of many earlier interventions, over the centuries. My intention was to simplify things a little –  to achieve a clearer visual field, where the primary physical experience for people entering the building would be of light and space.

What places around the world have been particularly inspiring for you and your craft? You have cited Milan for example as one of the most influential cities in terms of craftsmanship, manufacturing and culture. What are some other places you have really enjoyed visiting and that have nurtured and influenced your work?

I am always energised by visits to quarries, to choose stone for a project. I’ve gone deep underground in marble quarries in Vermont and the north of Italy, where you find yourself entirely surrounded by a single material. For someone interested in the condition of seamlessness, it is utterly exhilarating.

You’ve mentioned in interviews before that you use photography as a tool alongside your sketches which to me highlight how architecture can be a multidisciplinary field. You have also released a photography book titled Spectrum through Phaidon a couple of years ago. Could you tell us what other mediums you have used before to complement your work process?

Photography is a critical design tool for me. I use my camera in the same way that other designers use a pencil and sketchbook. I also find physical models very helpful as a medium for exploring ideas – both in the early stages of a project and later on in the architectural narrative, when it’s more about understanding the impact of the details.

You must get a lot of different reactions to your work. Do you rely on how the exterior world perceives your work and if so how do those perceptions inform your future projects?

My work is never going to appeal to everyone. I have been fortunate that there have always been people for whom my architecture makes sense and that some of these people are in a position to commission me to make more of it.

The theme of this issue is Growth and your countryside retreat, Home Farm in Oxfordshire is a project I felt resonated with it as you have successfully created a space that enables peace and tranquillity. How did the idea come about? 

Do you spend a lot of time there?

It was really Catherine, my wife, who was originally keen to find a place in the countryside. Now, of course, I could not imagine life without Home Farm.  The idea was to make a home with space for the wider family and friends to gather through the year, but also somewhere Catherine and I could live in a slightly different way than is possible in the city. In normal circumstances we move back and forth between London and Oxfordshire, but over the past twelve months I’ve relished the chance to immerse myself in the place – in the architecture and in the surrounding landscape.

We have a number of architectural projects on the drawing board and on site, but one of my ambitions this year – fuelled by this immersive period at Home Farm – is also to develop the inventory of domestic objects.

Any book recommendations?

A book I never tire of is ‘Architecture of Truth’, Lucien Hervé’s black and white photographic essay of Le Thoronet, a twelfth century Cistercian abbey in the south of France.  Hervé captures the different spaces and surfaces of the architecture across the passage of a day, inspiring Le Corbusier to write at the beginning of his preface to the book, ‘Light and shade are the loudspeakers of this architecture of truth, tranquility and strength’.

What will you be working on this year?

We have a number of architectural projects on the drawing board and on site, but one of my ambitions this year – fuelled by this immersive period at Home Farm – is also to develop the inventory of domestic objects.

Any book recommendations?

A book I never tire of is ‘Architecture of Truth’, Lucien Hervé’s black and white photographic essay of Le Thoronet, a twelfth century Cistercian abbey in the south of France. Hervé captures the different spaces and surfaces of the architecture across the passage of a day, inspiring Le Corbusier to write at the beginning of his preface to the book, ‘Light and shade are the loudspeakers of this architecture of truth, tranquility and strength’.

Ewe Studio

“A horizontal approach of mutual learning, to promote and to translate a skill or knowledge into new meanings and possibilities”

Based in Mexico City, EWE is a design studio that celebrates the country’s rich history of artisanal practice. Tradition is interwoven with new ideas, combining innovation with heritage. The studio was started in 2017 by the Estonian curator, Age Salajõ, Mexican designer Héctor Esrawe, and Spanish industrial designer, Manu Bañó, whose varied backgrounds and expertise allow for their creative approach.

Their work falls somewhere between furniture and sculpture; beautifully-crafted objects that are also technically functional. By amplifying the skill of craftsmanship and the craftsman, their work is inherently collaborative – working with Mexican specialists to create ornate, yet organic, objects. The forms, shapes, colours and textures of their pieces recall the natural elements, something that is reflected in the studio’s approach to using four main processes – glass, stone, foundry work and wood.

EWE Studio’s limited-edition collections are part of a move in recent years to put Mexico on the world stage of design. Here, they explain how their process works and the inspirations that inform the studio’s approach to craft, heritage and their objects.

How do your different backgrounds and experiences influence the work of EWE Studio? 

What has made EWE a unique project is that combination; our origin, the skills, our individual knowledge and sensibilities. Our background and experiences are reflected in the way we approach everyday solutions, and through an open dialogue where those individual differences work towards a solution. 

How does collaboration tie into your work as a studio, and also with artisans in Mexico? 

Collaboration is an essential part of our philosophy, it is the axis of our project. A horizontal approach of mutual learning, to promote and to translate a skill or knowledge into new meanings and possibilities.

How do the four main processes you use (glass, stone, foundry, wood) individually and collectively represent the ethos of EWE Studio?

Those four have, so far, represented the expression of EWE, which by being a young company has created an aura focused on those materials. [That said] we are experimenting with many more materials.

What inspires the form and textures of your work at EWE Studio?

The forms and textures come from many angles; our heritage, the material itself, the sensibility to understand new possibilities out of a “found” moment or expression during visits to the workshops. We forge our inspiration from Mexican history and create new meanings and languages from that inspiration point. We love to mix raw and pristine textures and often keep parts of the stone surfaces as we found them. 

Since the studio began, have you adapted your processes for working together? How do you see the studio progressing and growing?

We have maintained the same creative process, with a deeper understanding of the soul of EWE. The studio has evolved, allowing us to integrate a small team in our everyday life besides design activities. We have assigned the efforts of production, administration, sales to each one of us. 

The three of us work very tightly together and with our team. We communicate throughout the day and are very much in the loop with different aspects of the studio. We regularly hold design meetings to create new work, but after that we all have different roles we play. EWE is a young studio but we have been fortunate to work with different galleries from around the world who are promoting and selling our work. 

Your pieces are a mix of sculpture and object – how do you see them being used?

They are pieces with an iconic and strong expression – pieces with character. Most of them are reinterpretations of an utilitarian background or a reminiscence of it. Many of our clients use them; some of them have them for contemplation. Even though we aim to create sculptural design, they are all functional. Even if the line between design and sculpture is blurry.

And how do you distinguish these pieces between art and design – does that matter?

From the start, EWE has been focused on promoting the skills of the artisans and create a dialogue with our heritage. Most of our inspirations comes from a utilitarian background, from elements that were used in ceremonies and/or worship.

Credits

Images · EWE STUDIO
https://ewe-studio.com/

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