Logan Rice

“It has to feel right, otherwise it’ll drive me crazy”

Logan Rice is a photographer, filmmaker and cinematographer based in Los Angeles, California. The young artist has established himself in the creative industry as one to watch, with an impressive body of work that includes cinematic and light-hearted collaborations with high profile clients, alongside more impassioned and personal projects.

Growing up filming skateboarding, it is only natural that the artist would make the move to Los Angeles, where his inspiration from day-to-day culture, music and fashion has now come to inform his eclectic and ever-growing practice.

Largely focused on fashion campaigns and editorials, Logan has also worked on a variety of music videos, documentaries, and exclusive content for the likes of Nordstrom, Pull&Bear, Fender, Columbia Records, L’Officiel, Adidas, Flaunt Magazine and more, as well as filming artists including Grimes, Lykke Li, Alice Glass and many others.

NR Magazine speaks with Logan to discuss the versatility of his work and how he has come to develop his style over the years.

A lot of your personal work channels feelings of nostalgia in your depictions of youth culture – is this something you consciously aim to create or is it something that just comes through naturally as part of your creative process? 

That’s definitely something people have mentioned to me before. I would say that it comes naturally. I aim to capture moments that just are and that feel real. The nostalgia element isn’t something I intentionally seek out, it just kind of happens that way.

How have you come to develop your style? 

I grew up filming skateboarding and I think that style of shooting and editing transitioned over heavily when I started creating a lot of content in the music world and eventually into all the fashion projects I’ve done over the past few years. I never noticed until fairly recently when people would point it out and be like, “You used to film skateboarding right? I can see it in your work.”

I definitely use some of the same shooting techniques that I used as a 14/15-year-old filming skateboarding. It has obviously improved over the years but it’s the same method. The same goes for editing – I’ve always edited skate videos to the mood and beat of the song and I let that dictate how a project comes together. I never understood how people could make a rough edit with no music behind it. The music dictates the entire flow and feeling of the project, and I just let the feeling take over rather than looking at something for what technically makes sense. It has to feel right, otherwise it’ll drive me crazy.

How do you juggle your more commercial work alongside personal projects? Do the two influence each other at all or do you have clear separations between your personal and commissioned pieces? 

It gets hard to balance both, honestly, but commercial work always comes first. That’s the work that allows me to be a freelance artist living in Los Angeles and it funds my personal projects and editorials.

Personal work is very important, so whenever I get an idea or have free time, I definitely try to push myself to do something that’s meaningful to me. Those projects take a long time to complete though. I always overthink it or get busy with something else but eventually they’ll all get done.

The personal projects I’ve done are still some of my favourite things I’ve created. Even if they are 2, 3, 4, 5 years old, they still hold up in my opinion. Whenever I watch them now, I’m like, “Yeah, this is it. This is the kind of work that really keeps me going.”

Commercial work shows me what I’m capable of with a bigger team, budget, and resources and pushes me on a production scale. But with that being said, personal work shows me I don’t need a huge team or budget to make something that I really love or that I think is great.

What’s important for you when directing? What sort of things inspire a narrative and help you tell a story? 

The most important thing to me is capturing moments that are real and that feel real. Pre-visualized shots are great, and you always need to have a game plan, but I think I’ve always created the best content from just trying random things to see what works. Also, a lot of the time I roll a bit before and after the main take and those little off moments can sometimes be the most beautiful and unique.

“Storytelling is much less important to me than having a project that makes you feel a certain way.”

What aspects of your own life influence your work? 

I think just living in the moment and going with the flow of things. I really try not to overthink and not do anything that doesn’t feel right. That’s how I’ve always been as a person and it’s how I tend to approach projects. I just have to trust my instincts and usually the outcome is better than anything I try to force.

How have you managed creatively during the pandemic? 

The first few months were absolutely brutal, but over time I started doing shoots for brands my friends owned or worked at and I started doing music videos a lot because it seemed like the majority of the fashion industry was on hold. That kept me busy for a while until everything came back full swing August 2020, and it’s been pretty steady since then. Some months are slower than others, but I always have different things to work on.

I do wish I had picked up new creative hobbies during my time off but to be honest with you,

“I just ate pasta, drank wine, played a lot of video games, and binged a ridiculous amount of TV shows… and I’m ok with that.”

Are you working on any projects at the moment? 

I’m in post-production on about 3 or 4 projects right now and I just did a shoot over the weekend that I’m really excited about. I have a few really cool editorial projects coming out in July and I’m always making content with my really good friend and artist Hudi, so we’ve got some music videos and other things in the works.




Fernando Livschitz

“Take a camera or computer and do things that motivate you. Do, do, do and do, that’s the way.”

A whale splashes about with its calf in a garden swimming pool, a speed boat spins in circles upon a galaxy of stars, and famous buildings just up and float away. These are just some of the worlds Argentine filmmaker Fernando Livschitz brings to life in his short films. “His stories unfold organically showing the extraordinary as something ordinary and common. Going deeper into reality through the wonder that is in it by creating a charming and mind-boggling mood.”

Indeed, his works are inherently surrealist by nature, incorporating the mundane with the absurd, but there is an inherent youthful playfulness to them that offsets their obvious technical conception. They invoke all the innocent creativity of a young child, who has been set loose in reality and has been given the power to make it their plaything. In doing so they remind us all of the freedom of childhood imagination, unconstrained by adult worries such as gravity or logic.

Livschiz’s films are viral by nature and have been seen by over a hundred million people. He has directed all over the world, winning The Young Directors Award at the Cannes Lions and worked with well-known brands including creating the opening credits for CBS’s The Late Show with Stephen Colbert.

How long does it take for you to make each project/video and what’s your artistic process when coming up with ideas for your work? 

It could take one day or months to make a project. there is no logic there.

Usually, I start from a small idea or concept I want to show and then the process can lead in other directions.

Which is your favourite project and why? 

I’m not sure, maybe “Buenos Aires Inception Park”. This project is 10 years old, and it has opened all kind of doors in my career.

You stated that during lockdown you didn’t feel very positive because of the current situation, is that what inspired you to make Anywhere Can Happen, which is a very uplifting and positive work. 

Well, I’m not sure if it was the lockdown period. Life is complicated beyond this crazy time. I feel we can see things as different, more positive.

Which was the most difficult project you worked on and how did you overcome the challenges you faced while making it?

Each project has its complications. When I start with a project I’m not sure how I’m going to do it. As I progress, I discover the complications. Sometimes I feel that my work is based on gradually solving the problems that arise.

Is there anyone/anything in particular that you draw inspiration from (ie, literature, films, artists, creators etc) 

Yes, lot’s of artists: Slinkachu, Michel Gondry, David Lynch, Tim Burton, Leandro Erlich, Pablo Rochat, Fubiz, Vimeo Staff Picks, Nowness.

How do you think working on an international level affects the creation of your work? 

I think it affects it in a positive way. The greater the knowledge, the greater the possibilities.

What advice would you give to young creatives looking to work in animation and film? 

Do not wait for things to come from outside. Take a camera or computer and do things that motivate you. Do, do, do and do, that’s the way.

In the BTS of Lost in Motions, I saw your daughter helping you to spray paint the individual pieces you used to create the stop motion. Do you often include her in your creative process? 

Yes!, she has an innocent view of things and life and I love her opinion. She has great ideas.

You have a background in photography and design how did you transition into creating these kinds of works? 

I think in my work, everything is connected. Photography, animation, analogue, digital, design, music. What I do now came from all those backgrounds.

Are you working on any projects at the moment? What can we look forward to seeing from you in the future? 

Yes, I am working on several projects. But shhhhh. I can’t talk about them yet.

Rina Yang

“the pandemic happened, and I think the drama world struggled more than commercials”

When she was younger, Rina Yang would keep in contact with her best friend in London by making, editing and sending ‘video letters’ from her hometown in Japan. Rina later moved to London to study and while there, saw an ad for a film school. The course was mostly theory with very little practical work, she told Lecture in Progress in 2017, but nonetheless gave her a reason to remain in the UK. Rina’s first roles in the industry involved working as a camera assistant on short projects. ‘I only did it properly for a couple of years,’ because as she tells me over the phone, it was a stressful role. But she did find common ground talking to directors during breaks about the creative processes behind the work. ‘I was better at that, than looking after the camera.’ And so, she pivoted – cutting her teeth in music video and short films jobs that her friends would ask her to work on. ‘One thing led to another,’ Rina adds – and she was able to carve out a space for herself as a director of photography (DP), a notoriously difficult role to break into and succeed in.

As a DP, Rina has worked on music videos for artists including Kamasi Washington, Vince Staples, Björk and FKA twigs (including the “controversial” and “risqué” ‘do you believe in more’ advertisement that twigs directed and soundtracked for Nike in 2017). Rina regularly balances projects across music videos, commercials and narrative work, a crossover she tells me is quite uncommon. And though her approach may differ depending on the project, her work consistently demonstrates an aptitude and eye for capturing the people and characters in front of the camera. A scene from the BBC’s Windrush drama, Sitting in Limbo, from last year, or the third series of Top Boy (for which Rina shot a number of episodes) are as beautiful and captivating as, say, a Rimowa commercial with Adwoa Aboah or her work for Sephora. 

Rina’s talent and vision as a DP have made her a sought after name in the industry – even at such an early point in her career. She was named by British Vogue as one of the 14 rising stars in the creative industries back in February, described as a “New Wave of boundary-breaking visionaries bringing fresh, exciting perspectives to the creative industries”. Her portrait to accompany the piece was shot by Campbell Addy who, like Rina, is part of a new vanguard of young talent. Last year, Rina was also included in the BAFTA Breakthrough list for 2020. Being recognised by organisations like BAFTA is great, Rina tells me, but it’s not something she’s had much time to think about, ‘I haven’t properly got my head around it.’ But, she adds, she definitely feels as though she’s at an interesting point in her career. That said, having faired the storm caused by the pandemic, Rina is now remarkably well-placed to continue to grow and nurture her skill. 

You’ve done a lot of commercial work with the likes of Nike, Rimowa and many others, and TV work for shows like Sitting in Limbo and Top Boy. How do you balance the different projects you work on? Is there something specific that draws you in?

I think the selection of the projects really comes down to your personal taste and what you find interesting. When I do commercials, I’m less selective because it is a very short commitment, and it’s a good opportunity to meet new directors and new collaborators. So I’m less picky and I’ll take the risk to work with new people. When it comes to narrative, it’s a whole different conversation. There’s a lot more boxes to tick to see if it’s the right project to do. It’s a different process, but I do like doing both. With my narrative work, you get paid less but I think it’s more of a romantic thing.

With that said, I love that your commercial work don’t just feel like adverts. They’re like short stories in their own way.

The directors and all the creatives I’m drawn to tend to have that kind of style. I don’t find the very straight up advertising that interesting. I mean, to be honest, sometimes we just do very boring commercials. You just don’t shout about it. But I think the ones that I get to shoot, they tend to be creative ads with slight narrative threads. And I’m grateful that I’ve been able to shoot some of them. You kind of flex your narrative muscle a little bit, but it’s a very different working environment in commercial compared to narrative. 

You’ve got a very distinctive use of colour, texture and lighting. How did you develop that style? 

When I started out my style was a bit more documentary because it’s hard to afford to do a big lighting setup. But even with documentary style, I don’t want it to look like what it looks like with the naked eye. So I try to heighten what you see, by using different lenses, or how you expose the sensor or the film – to add your take on the reality you see. 

As I progressed in my career, I could afford to have a good crew with me and all these big lights. And I guess that’s when I started using a bit more colour. I did go through a period of using a lot of colours because I kept getting asked to do that. I think with any artist or DP, we’re versatile so it’s nice not to get pigeonholed into one look. In general, I like to heighten the reality of a scene, and I think, “what if I did this” – I talk about a lot of what ifs, and still do some colourful lighting here and there.

So as a DP, how do you tell a story and create narrative?

How would I tell a good story? First of all, there has to be a good script, and there has to be a good director to execute that. I can only advise how I think we could shoot things, or collaborate with the director. In the beginning when I started out, it was quite hard to find directors on that level. One the hardest things in the beginning is to find a director who can execute the narrative in the way you see it, or better than how you imagined it. So I think I really collaborate with my directors, talk about how we see it. 

I guess it’s such a collaborative process; you’ve got to be able to work together well.

Yeah, definitely. The level of collaboration is different in music videos, commercials and narrative. With commercial, they tend to come with already established ideas –  with exactly how they want it to look because they’ve gone through a lot of chats with the clients and agency, and they tend to have have every exact visual references that I will need to execute. So there’s no huge room for us to create the look from scratch. And then music videos, you can be a little bit more funky with it. And with narrative, if it’s a TV show and you’re the first block DP, you can create the look with your director and showrunner. If you’re coming into the TV show in the middle of it, then you have to replicate what’s been established. And then if it’s a movie, there’s a lot more room to experiment. That’s why a lot of DPs prefer to do movies and the first block of TV shows. 

Has the pandemic changed your work process and schedule much over the past year?

Before the pandemic, I was going to shoot TV shows or films in 2020. I was shooting a lot of commercials early in the year because I was going to work hard on commercials until the spring, so I could afford to do a film or TV show that I like. But then the pandemic happened, and I think the drama world struggled more than commercials, so they’ve been on pause for a lot longer than advertising. Now, I’m reading scripts and trying to decide what narrative projects I should do next. This past year has been an interesting switch I think, because I was going to shoot a drama this year, and after doing commercial for a year, I’m really ready to shoot another long project, TV show or movie. 

Does it help having the balance of both commercial and narrative work, and being able to fall back on one or the other?

For sure – I take influence from both commercial and narrative. But, you know, I do switch my brain; if I’m pitching for a film, I’ll switch my brain to a narrative aesthetic and approach. My visual references would be quite different from what I would put in for commercial work because I think the commercial world is more like eye candy. It has to be catchy because we only have a minute or so to tell something. You have to say something in a very short amount of time. But when it comes to narrative, there’s a lot more room to grow and develop.


Images · RINA YANG

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