Archive page:



Akinola Davies Jr.

Still from My Father’s Shadow (2026), Akinola Davies Jr.

What It Means to Be a Silent Witness

“A child’s perspective is uniquely unbiased… Witnessing through a child’s eyes is an offer, it’s a pure way to ask the audience to reconsider where their own ideas come from.” Akínọlá Davies Jr. maintains a relationship with film that is essentially sentimental. Guided by a restless curiosity, his lens searches for the alchemy of the mundane—a form of silent witnessing that refuses to turn away from the tender textures so often pushed into the oblivion. 

His debut feature, My Fathers Shadow – co-written with his brother Wale Davies – is a cinematic milestone. Having made history as the first Nigerian feature ever invited to the Cannes Official Selection, it arrived on the world stage with an urgency that was immediately recognized, earning the prestigious Caméra d’Or Special Mention. It is a vital, generational introspection that bridges the psychological gap between West Africa and its diaspora, confronting the questions we habitually avoid: the weight of masculine performance, the anatomy of grief and the “spiral” nature of culture.

In the friction between a 1993 Lagos election crisis and the intimate silence of a family’s interior, he unearths a humanism that belongs to us all. He treats the act of filming as an act of preservation, believing that “Archive is also a bridge for solidarity; it’s how we learn our similarities and our opposing views.” It is an invitation to look closer, to remember, and to finally see the magic in our own shared histories. From the fashion narratives of Unity is Strength to the spiritual underbelly of Lagos in Lizard, leading finally to the tactile intimacy and international acclaim of My Father’s Shadow, Davies Jr. continues to dismantle the rigid structures of the gaze in favor of a deeper, more poetic truth.

Your journey began long before the world stage of Sundance. Was there a specific moment of visual awakening, perhaps a particular image or a ritual in Lagos, that first made you realize you wanted to be a witness to the world rather than just a participant in it?

I think my entry into film was actually quite serendipitous. I grew up watching films, of course, but my desire to actually enter the industry was a consequence of witnessing my best friend’s family life while I was in boarding school. I used to go home on weekends with different friends, and this one particular friend’s father was an editor for commercials and his mother was an artist. They lived this incredibly bohemian life with his two brothers, and I found that entire family dynamic so seductive. I was captivated by the idea of how one achieves that lifestyle. When I asked what his father did and learned he was an editor, I decided right then: “Okay, I want to edit. I’m going to try and edit films.”

During university, I took a filmmaking elective and I truly loved the process of editing; it was my favorite part of the entire curriculum. As I moved forward, I met other editors and began cutting my own projects as well as work for others, but I found that editing was an intensely emotional experience for me. It became difficult to maintain the necessary objectivity because I was so deeply immersed in the feeling of it. That led me to experiment with other roles,I tried being a videographer, I worked in costume, I tried production design.

In terms of cinematic influences, there are a few films that left a significant imprint on me, though I’m not sure if they were the direct catalyst for me wanting to direct. I vividly remember Mustang, the French-Turkish film. I remember falling in love with the visual language. It’s such a tragic film, yet it carries this optimism toward the end. I was profoundly moved by the perspective of the young protagonists; it reflected a certain brand of rebellion within a culture that people love deeply, yet they are struggling to find their footing within it in a modern context. Stories like that were incredibly important to me. I’ve also found myself deeply aligned with the ‘gentle supernatural’ you see in Mati Diop’s Atlantique. There’s a way she, and even Ousmane Sembène handles African narratives. I wanted to move away from those tired post-colonial shots of urban hustle and instead find a dignified representation that felt authentic to the Lagos I remember. 

You began your career assisting photographers like Alasdair McLellan and Tyrone Lebon, as well as working alongside figures like Jamie Hawkesworth and Dexter Navy. Were there specific moments on those sets where you realized that a director’s job isn’t just to look but to protect the intimacy of a frame? Are there cultural figures whose way of seeing still acts as a compass for your decisions today?

I definitely view the director’s role as one of protection. While every director has a different approach, I believe the job is to protect the collaborators. As a director, you often have the most agency on set; you curate a group of people who are there because of their merit and their desire to contribute to an idea. My responsibility is to create a safe space for that creativity, to be submissive to the idea itself and to ensure everyone feels empowered to contribute, whether they think an idea is relevant or not. There is no such thing as a useless idea if it serves the work. In fact, it is this collaboration that helps protect the intimacy too. 

In terms of a compass, I look to someone like David Lynch. Watching documentaries on his process, you see a man completely committed to the art first, protecting the work from irrelevant concerns like shot lengths or industry expectations. There is also Terrence Malick, who possesses a level of freedom and rebellion in his process that is entirely unique. And, of course, Andrei Tarkovsky, his work fundamentally changed how I think about image-making. He treated every frame like a painting and remained deeply submissive to his themes, ensuring the language of the camera and the language of the story were in total harmony.

On a different note, in terms of sheer inspiration, I have to mention Captain Fantastic. I thought it was the most “rock n’ roll” experience for a film; I was obsessed with how masterfully it handled the performances and the raw nature of the protagonist. I remember seeing it in Beirut when it came out and being so moved I actually messaged the cinematographer. It’s those kinds of works that stay with you.

You
ve expressed a desire to shed the auteur label in favor of capturing the sensuality of living. Looking back, did the industrys obsession with a static, perfect look force you to develop a more radical protection of the feeling, those unpolished and tender moments that fashion often airbrushes out? What specific sensibility from fashion, perhaps the ability to tell a story through a single texture, do you wish to see more of?

To me, filmmaking is entirely a collective effort. I don’t believe in the “Maverick” or the idea that one person is more special than the rest. The depth of the work comes from the willingness of everyone involved to contribute to the process. While there is a natural hierarchy, some people lead and others follow, everyone has a vital part to play in the ecosystem. Without that shared contribution, the material lacks the depth and the “feeling” I’m constantly chasing. I’m far more interested in that group energy than the label of an auteur.

Your 2017 film Unity is Strength for Kenzo was a significant precursor to your feature style. Working with Ruth Ossai and Ibrahim Kamara, you captured an inclusive beauty in the Igbo heartlands that felt radical for the time. How did that era, specifically the process of archiving local rituals through a fashion lens, prove to you that high fashion sensibilities could coexist with the grounded?

I love that reference because that project remains one of my favorites. I felt incredibly encouraged to be as free as possible. I’ve always been obsessed with subversion, the idea that while we might speak the same language, we use different semiotics to deliver a message.

What Unity is Strength demonstrated was that a setting might look “rural,” but if you frame it with a specific intentionality, it can feel futuristic or even ancient. Rituals and traditions pre-date modern culture, so I wanted to reintroduce these existing elements in a way that felt contemporary without “doing too much.” By introducing Kenzo, music, or graphic elements into a community of people simply having fun, the atmosphere shifts into something almost sci-fi.

Ultimately, we are always in a conversation between the past, present, and future. It all comes down to how the viewer frames what they are seeing. Someone else could film the exact same scene and make it look stereotypical or archaic, but I find an extreme magic in the ritual of the mundane. When you treat the everyday with that level of respect, you can find a very specific kind of alchemy.

You have stated that to be an artist is quite a privilege and to exist in privilege is quite political. In the context of the Nigerian diaspora and the global film industry, how do you navigate that privilege to ensure your work remains a site of resistance rather than just consumption?

That is a profound question. For me, it comes down to investigating the depth within an image and questioning what that depth allows the image to serve. I appreciate aesthetics, but I believe aesthetics must be modern enough to serve more than one purpose. If an image is purely aesthetic, beautiful as it may be, it exists only for that fleeting moment. However, when you layer an image with various cultural references and histories clashing together, it becomes democratic. It becomes a space where everyone can see an aspect of themselves. This allows a single, textured image to be reinterpreted by a multitude of people, making it far more dynamic than an image that simply fulfills a decorative purpose.

I am very sensitive to the idea of “throwaway” imagery. I want to create work that outlives its initial purpose, whether people recognize its significance now or in the future. In my background, it is vital that we create multi-functional, multi-dimensional images that can be recycled across different contexts. My navigation of privilege also involves a constant questioning of my own “eligibility” to create a certain image. If I feel I am the right person to make it, I then look for collaborators who are even more invested in that image than I am, ensuring the subject matter is filtered through a worldview that honors the community.

As a Black, African, British male, I don’t necessarily have the same excess of opportunity as a white European or American, so I am always thinking about how to speak to my community. It isn’t about being performative; it’s about being inclusive to ensure there is genuine depth in the objects and images we engage with.

Your work occupies a distinct psychological bridge between West Africa and the UK, often navigating the friction between colonial structures and indigenous reclamation. How do you cultivate a visual language that is legible to the traditional while remaining deeply resonant for a millennial diaspora that is constantly negotiating its own sense of belonging?

I am very sensitive to how we represent our experiences. Often, representation falls into two extremes: the “exceptional”,like Black Excellence or A-list celebrity, and the other side, which dabs in trauma, exoticism, or “othering.” I realized I was most interested in what exists in the middle. What about the people who don’t see themselves as exceptional or tragic, but are simply trying to get through their day?

I focus on the simplicity of the “middle section” of life, daily rituals like journaling or grocery shopping. This is a celebration of existence; it says that because we exist, our lives are important. I want to honor a language that celebrates this simplicity without leaning into the stereotypes on either end of the scale. The mundane presents a space where you can find magic. For me as an image-maker, there is so much beauty in simple things. I think of the Mona Lisa; aesthetically, it’s a very simple portrait, yet it has such depth because it captures the “horror of simplicity.” It isn’t trying to trick you; it is just a face that suggests the painter saw something profound in the person.

Culture is an evolution, not a static thing. People who try to hold onto culture as something fixed don’t fully understand it. Cultures have always intermingled and mixed. Perhaps planes and globalization have accelerated that, but it has always been a spiral of conversation rather than a linear history. My work tries to document that ongoing conversation, race, masculinity, being British, being European, and being African, all as one continuous, evolving spiral.

In Boot/Leg for Art Basel, you navigated a multidisciplinary context to explore the alchemy of Black people simply being together. This project seemed to mark a significant artistic evolution, moving away from high fashion toward finding magic in the mundane. How did capturing those everyday rituals and social signifiers prepare you for the tactile intimacy we see in My Father’s Shadow?

These are excellent questions; they really take me back through the work. As I mentioned, I am wary of focusing solely on trauma or the “exceptional.” I want to avoid the exotic lens. By focusing on the middle ground, the everyday rituals,I found a way to celebrate existence without it being quantified by something grand.

In Boot/Leg, capturing those social signifiers and simple concepts with a specific gaze allowed them to feel magical. This prepared me for My Fathers Shadow because it taught me that beauty resides in the most basic interactions. It’s that “horror of simplicity”, the idea that you don’t need to lure the viewer in with tricks. You just show the depth of the person or the moment.

Still from My Father’s Shadow (2026), Akinola Davies Jr.

In Lizard (2020), you explored the underbelly of a Lagos Mega Church through an 8-year-old girl. Does My Father’s Shadow continue this exploration of how massive institutions, be they religious or political, shape the secret and internal psychology of a Nigerian child?

I love this link. No one has asked me that before. I wrote Lizard to understand the psychology of a society that allows the events at the end of that film to happen, especially within the context of a mega-church where there is so much wealth and affluence tied to being “religious.”

If Lizard is a microcosm of that society, My Fathers Shadow is a much larger investigation of the forces at play. It explores the father’s struggle, having to be away from home, performing a “song and dance” just to get his wages, and the political unrest of the time. The children are the witnesses, wondering what is happening as they move through the city. The two films are definitely in a direct conversation with one another regarding how institutions and communal structures shape a child’s secret internal world.

Still from My Father’s Shadow (2026), Akinola Davies Jr.

You have a gift for capturing the perspective of children who are hyper aware of adult tensions they cannot fully name. Why is this silent witnessing the most effective way for you to address heavy themes like race and political collapse?

The concept of the “silent witness” is beautiful. I would like to refer to James Baldwin. When he was in Paris during the Civil Rights Movement, he struggled with his contribution until he was told that “the witnesses” are just as important. That stayed with me. We aren’t all “fire and brimstone” heroes willing to sacrifice everything, and I’ve realized that there is something subversive about simply living a long life and becoming a vestige of knowledge, an archive for your community.

A child’s perspective is uniquely unbiased. They are grappling with themes, politics, and institutions that they have to “learn” just as we did. These things aren’t natural; they are socialized. A child witnessing a situation and thinking, “This is actually quite dumb,” neutralizes the viewer’s perspective. You don’t have to be politically correct; you just say what is on your mind.

For example, someone asked me about including a disabled person in the film. In West Africa, there are many disabled people, but the infrastructure isn’t there like it is in Europe. I wanted to show that they exist and are an important part of society. I was able to have that conversation through a very small interaction with the children. Witnessing through a child’s eyes is an offer, it’s a pure way to ask the audience to reconsider where their own ideas come from.

A semi-autobiographical tale set over the course of a single day in the Nigerian metropolis Lagos during the 1993 Nigerian election crisis. The story follows a father, estranged from his two young sons, as they travel through the massive city while political unrest threatens their journey home. How did you begin the process of unearthing your own childhood memories of Nigeria then to build this narrative, and what was the creative evolution required to transform such a specific personal history into a mirror for the universal complexities of the Nigerian family today?

I don’t carry that responsibility alone; it has been a profoundly collaborative journey. My brother, Wale, is the lead writer, and our shared history is the bedrock of the film. Outside of the professional sphere, I’ve been in therapy for over a decade, which has been instrumental. It has allowed me to vocalize thoughts I might otherwise suppress for fear of them being “problematic.” Therapy doesn’t “fix” you, but it provides a toolkit to explain how you feel, allowing for a level of introspection that is vital when dealing with such personal material.

I’ve become very conscious of what I’m passing on, how my behavior affects those around me and what I might eventually pass on to my own children. Making My Fathers Shadow was an act of bridging the gap between my brother and me, creating an artistic precedent for our family moving forward. Even if we never make another film, this stands as a legacy for previous generations, for us now, and for our nieces and nephews in the future.

Still from My Father’s Shadow (2026), Akinola Davies Jr.

The film centers on the idea that choosing to care for family and choosing love is the ultimate revolutionary act. It goes beyond the stereotypical “I love you” and moves into the territory of: “I love you so much I want to be a better version of myself so I don’t pass my own grief and baggage onto you.” It’s about striking a balance, even while recognizing that we will inevitably mess things up.

The “absent father” becomes universal because it’s an exploration of our own lived reality. We lost our father when I was a baby, and our grandfather shortly after. I was raised by my mother and a matriarchy of grandmothers and aunts, so we always had access to our emotions. Yet, as you navigate the world as a man, you still have to grapple with the characteristic traits of traditional masculinity, the “provider” or the “womanizer.” This film is an inward reflection on how we hold that form of masculinity accountable. It is a conversation with grief and memory where we say: “We see it, we can call it out, and we are trying to be better.”

Ultimately, I want the audience to project their own concepts of memory into the film. I want to trigger a curiosity that allows for a dialogue between my story and their own lives. If the viewer sees a reflection of their own family complexities within our specific Lagosian setting, then the narrative has done its job. It’s about keeping that conversation open rather than closing the loop.

You’ve spent a decade recording conversations with your mother to archive your family history. How did these conversations shift your perspective from merely telling a story to protecting a legacy?

It began with the simple realization that she is aging. I wanted to archive her voice and her personality while she was of sound mind, so my children would truly know who she is. Beyond that personal anchor, it became a broader necessity. History often picks one static aspect of a culture and recycles it indefinitely, but culture is a constant evolution; it is a conversation that is always moving. People who view culture as static don’t fully understand what they are trying to hold onto.

In an African context, mothers often represent a sacred access point to feeling, nurture, and vulnerability. The older I get, the more the “patina” of the mother-child dynamic wears away, and she starts giving me the real “tea”,the true information. This archiving process is like a Russian doll; you archive, and then a few years later you go back and find even more layers. It made me realize that I am an archive, and my work is an archive. It’s about mixing those layers to create a multidimensional perspective. It’s not linear; it’s a spiral. That realization set everything off for me,it led into my explorations of community, masculinity, race, and what it means to be British, European, and African all at once. Archive is also a bridge for solidarity; it’s how we learn our similarities and our opposing views.

It is a remarkable story that you didn’t know your brother, Wale, wrote screenplays until a chance revelation at Cannes. When you finally read My Father’s Shadow, the first screenplay you had ever read, how did it change your understanding of your own family history?

I’ve always been comfortable with the idea of death, not in a reckless way, but with a certain fearlessness. However, when I read Wale’s script, it was the first time I had ever considered paternal vulnerability. It had never crossed my mind that my father could be unsure of himself or sensitive.

Still from My Father’s Shadow (2026), Akinola Davies Jr.

Wale and I actually had very opposing views of our father; he idealized him, whereas I held a lot of anger toward him. The writing process became an explosion of grief and a way to navigate those conflicting feelings. It was formative for both of us because it allowed us to see each other’s vantage points more fully. The process of creating this art allowed us to see one another,and our history,more clearly.

Costume designer PC Williams used your personal family photographs to recreate 1990s Nigeria. How did seeing your dreams being updated and worn by actors in the flesh affect your direction on set?

PC is the unsung hero of this film. Her work is so seamless that people often forget they are watching a period drama. That subtlety is the trademark of a master. It took what was in my imagination and grounded it into a shared reality. Everyone brought their own vantage point,PC was referencing her family while I was talking about mine,which allowed the world to germinate in a vast way.

We spoke a lot about “color therapy”,how certain colors represent different moods or cultural signifiers. We used costume to play into the psychology of the characters; for instance, the contrast between the brothers,one wearing a shirt and jeans while the other is in a more playful T-shirt,gives them immediate depth. The clothes became the uniform of our memory: tailored but loose, reflecting the specific conversation of that time in Nigeria.

You’ve described sound as the emotion of an image. How does the post rock score by Duval Timothy crystallize the specific emotional vibration of Lagos in 1993 and how did your fashion background influence this vibe led approach to sound?

My background in fashion gave me the privilege of being able to identify a rich, textured image,to find beauty first. My cinematographer and I treat every frame like a painting, and I wanted the sound to be a submissive accompaniment to that imagery.

Duval Timothy is incredibly talented; his music has a bittersweet quality that can seduce you and then push you away. I gave my collaborators a specific reference: a piece of fruit that looks normal on one side, but when you turn it around, it’s completely decaying. I wanted the instruments to sound beautiful but occasionally slip out of tune or fall into a dark mood. Duval and my brother both became fathers recently during this process, and you can hear that raw intuition and vulnerability in the score. It feels completely at home with the story we are telling.

As My Father’s Shadow moves into the world, what is the one feeling or shiver of recognition you hope the viewer carries away with them? Beyond the political history of Nigeria, do you hope this film offers a form of grace or absolution for those navigating their own shadows of absence and family grief?

I want people to see themselves in the film and project their own concepts of memory into it. I’m interested in triggering curiosity, I want to hear your “conspiracy theories” about what is happening. If I define exactly what the film is “about,” it closes the loop. I’d much rather someone come to me in five years with a completely different theory.

Still from My Father’s Shadow (2026), Akinola Davies Jr.

On a second level, I want people to recognize how connected our histories are. The contemporary history of Nigeria is bizarre and unbelievable, which makes it a fascinating place. There is a massive “brain drain” in Nigeria, with human resources spread across the globe, and there is a reason for that. The participation of the British, Italians, Americans, and Chinese in that history is much closer to home than people think. I want the audience to look past the politics and see the raw humanism. 

Having spent a decade on this debut and successfully bridging the worlds of high fashion and narrative feature film, where does your curiosity lead you next? Are you looking to further explore the alien space of the diaspora or is there a new sensory logic or institution you are eager to dismantle through your lens?

I want to travel more around Nigeria, learn about the different tribes, and connect with the diaspora globally. To become a master of this craft, you have to be open and put the time in. Whether it’s documentary, experimental, or commercial, I love the medium of cinema and want it to become muscle memory for me.

Right now, I’m following whatever feels most urgent. I won’t be a young man forever, so while I have this energy, I want to deal with the things that feel pressing, exploring how we decolonize our narratives and re-educate ourselves through a new sensory logic.

Credits

All images courtesy of the artist.
Discover more on akinoladaviesjr.com

Meriem Bennani

For My Best Family

Meriem Bennani is really funny. But don’t forget that it’s often said that the best humor comes from a place of truth. 

On talking about the process behind For Aicha, the film commissioned by Fondazione Prada for the event, Bennani (Rabat, Morocco, 1988) remarks, “I don’t know if everyone has this experience, but because I’m going back home [to Morocco to film], it feels like I’m a child again in my old room. I’m back to being a virgin, you know? But at the same time, I know I’m an adult. I make art. I can have these kinds of interactions. I think that makes my relationship to home more complex and dynamic and fun and helps it all come together.”

From 31 October 2024 to 24 February 2025, Fondazione Prada Milano hosts Meriem Bennani’s solo exhibition, For My Best Family. In this two-part show, Bennani and her collaborators bring to life cigarette-smoking jackals, rubber flip-flops, and a poignant nostalgia for home. The exhibition features the film For Aicha alongside the sprawling sound installation Sole Crushing, immersing viewers in Bennani’s playful yet evocative vision of family and belonging.

To see For Aicha, one must walk through the cacophonous installation, Sole Crushing, composed by Morocco-based music producer Cheb Runner (Reda Senhaji). The slap-slap of the flip flops, speaking to each other from polyphonic groups, traps the viewer in a lively conversation. The shoes are adorned with an eclectic collection of accoutrements: metal rings, a rainbow of plastic cord, and wooden nubs are the secret instruments in this orchestra. It’s like walking into a room with aunts fighting over a recipe, siblings squealing over a video game, or parents dancing to an old favorite song of theirs – there is an odd, yet familiar, feeling of absurdity that most only find in the comfort of their own homes. 

It’s this rubber, soul-filled arrangement, that got the docents dancing and even the most stoney-faced journalists chuckling. Chanclas, pantofole, slippers, and off-brand Havaianas reminiscent of summers past respond to the puff of pneumatic tubes to welcome all to Bennani’s solo exhibition.

Ascending into the upper level of the Podium space, visitors find a miniature version of Fondazione Prada’s, Cinema Godard. A portion of the theater’s chartreuse velvet chairs are waiting for audience members, ready to hold on to them as they sit for the 73 minute, animated work, For Aicha. Alongside co-directors Meriem Bennani and Orian Barki were Net artist John Micheal Boling and actor, filmmaker, and teaching artist Jason Coombs. From the labor of these four creatives, a micro production studio came together in New York for this project.

Created over the course of two years, the team produced work that sits familiarly in Bennani’s oeuvre anthropomorphic characters. Barki, who some might recognize as the other mind (and lizard) behind Bennani’s 2020 series, 2 Lizards, has a background in documentary filmmaking that contributes to the texture of the film. In this blend of cinematic styles — documentary, traditional filmmaking, animation — a layered, experimental work emerges.

For Aicha follows the journey of Bouchra, a 35-year-old jackal filmmaker living in New York creating an auto-biographical film about coming out to her mother. She (referring to both Bouchra and Bennani in this case) explore themes of queerness, coming out, and the profound effects of living between worlds—worlds shaped both by cinematic fiction and by borders such as those between the US and Morocco.

The film is filled with clever details that reflect the team’s shared experiences and the joys of working in animation. In creating the film, Coombs references a quote from Peter Chung: “I often remind myself that animation is the creation of the illusion of spontaneity. Because nothing is in fact less spontaneous than the process of animating.”

Nonetheless, For Aicha immerses the viewer in its narrative through a series of playful visual moments that are characteristic of Bennani’s style. A truck door printed with the image of toothpaste container folds open like a squeezed tube; a POV sequence of a descent down a glowing, singing elevator shaft; a series of high-contrast, fast-paced radio station introductions that harken back to talk-radio shows of the 2000s.

Even thinking of Bouchra’s presence, the tiniest of details were considered to construct her aura. Orian reminisces, “it was the folly artist’s idea to make the character of Bouchra very squeaky. She’s just wearing this leather jacket, but even that can create this presence for the character. When she sits down, she moves a tiny bit, and it squeaks.”

Integrated into the film are real conversation between Bennani and her mother, spoken in smooth, familiar, and affectionate French. This dialogue exemplifies how the film draws on documentary filmmaking techniques, not simply to replicate reality, but to use the very fabric of real life to evoke emotion. By framing these intimate moments in her animal kingdom, Bennani prompts the audience to reevaluate their everyday connections to home.

For long-time followers of Bennani’s work, her mother pops up in another Prada-related creation. Among a display of flying animated papers, her mom popped up as the star of the SS22 Miu Miu runway video

In discussing mothers, homes, and family, the team behind For Aicha reflects on how this work has affected their notion of what home is. 

Born in Isreal, Barki remarks, “in the past year, I’ve seen where I come from going down the drain, committing insane war crimes and genocide. Because of this—even unrelated to the film—my perception of home was shifting while making it.”

Barki later goes on to say on how the split of narratives in the film mimics the “split” sensation of diaspora. “In regard to living in a different country: at first, I expected that I’ll move to the new place [the US], and slowly, I will feel more like I belong in that new place, which I do. I realized that as more time goes by, I feel like I belong less in where I come from, but there’s never a full transfer. It’s just kind of like two vessels that becomes split, and this split is what makes you whole.”

Coombs follows up by adding, “one of the things that really drew me to this project was the beautifully complex, nuanced, philosophy and politics of both Meriem and Orian… It was really beautiful to be brought into this world, to be brought into their homes and their families, and see things that are so outside of my world. It’s been transformative for me. It’s hard to put into words exactly how home and family have changed, but they’ve definitely been very much affected by these two women.”

In discussing My Best Family, the team effused a sense of admiration for each other and their contributions. Bennani’s extensive collaborations on this project for Fondazione Prada embody the values at the heart of her exhibition—a sense of community and connection. In bringing together so many creatives, pulling in the voice of her mom and family, selecting a music producer from her own country, Bennani created a family within the exhibition space. 

Before leaving the interview, Barki says, “I’ll say one more thing! Today [30 October 2024] is going to be a very special event because our families came from all over to watch the opening of the film and be part of it. Also, about 30 of our friends from New York are here. In a real sense, that is just so fucking special!”

In a final remark Boling adds about Fondazione Prada, “yeah, so home’s gonna be here today.”

Meriem Bennani (Rabat, Morocco, 1988) lives and works in Brooklyn, New York. Her work has been exhibited at the Whitney Biennial, MoMA PS1, Art Dubai, Fondation Louis Vuitton, the Public Art Fund, CLEARING Gallery, and The Kitchen. Her animated series, 2 Lizards, in collaboration with Orian Barki, was premiered on Instagram in spring 2020 and was described by The New York Times as “hypnotic . . . deploying a blend of documentary structure and animation surrealism . . . both poignantly grounded in actual events and also soothingly fantastical.” 

Orian Barki (Tel Aviv, Israel, 1985) is a filmmaker based in New York. Barki both shoots and edits many of her raw character-driven documentaries. Her work 2 Lizards, co- directed with Meriem Bennani, was acquired by MoMA and the Whitney Museum for their permanent collections. Barki’s work has been featured on ESPN, PBS, Fader, Vogue, Nowness, Le Cinéma Club, Dazed Magazine, and more. 

Cheb Runner (Reda Senhaji) is a music producer based in Morocco. Inspired by various musical cultures, his sound is innovative and blends North African and European influences. 

John Michael Boling is a Net artist, former Associate Director of Rhizome, co-founder of the Internet surfing club NASTY NETS and co-founder of Are.na, a platform for creative research. 

Jason Coombs is an actor, filmmaker, and teaching artist from New York. He has produced several short films that have screened at festivals around the world. 

All images courtesy of the artists and Fondazione Prada.

  1. Meriem Bennani portrait shot by Valentina Sommariva
  2. Meriem Bennani. Research for Sole Crushing, 2024. Courtesy of the artist.
  3. Meriem Bennani. Research for Sole Crushing, 2024. Courtesy of the artist.
  4. Orian Barki, Meriem Bennani, John Michael Boling and Jason Coombs. Stills from For Aicha, 2024. Courtesy of the artists
  5. Orian Barki, Meriem Bennani, John Michael Boling and Jason Coombs. Stills from For Aicha, 2024. Courtesy of the artists

Discover more on fondazioneprada.org 

Meriem Bennani: For My Best Family
October 31 – February 24

Address
Fondazione Prada
Largo Isarco 2
20139 Milan

Kliwadenko Novas

“innovation is not coming from technology but by having the chance of approaching the building process with more freedom”

Sweeping shots of golden arid landscapes, wild salty Pacific bays, and the rise of the rocky Andean mountains serve to juxtapose the modern architecture nestled in the wilderness. This is one of the documentaries by Kliwadenko Novas,  an audiovisual production company formed by Katerina Kliwadenko, a Chilean journalist, and Mario Novas, a Spanish architect. Since 2015 the duo has been developing an investigation into architecture and urbanism in Latin America, a region they have a special interest in due to its state of “constant crisis that forces it to reinvent itself.” In addition to this, they also focus their projects on “people capable of redrawing the limits of their disciplines and questioning what they do”. NR Magazine joined them in conversation about their work.

What was it specifically that inspired you to create these documentaries about architecture and urbanism in Latin America?

In 2014 we did a one year trip crossing the region starting from Guatemala to Southern Chile. This is a part of the world we really tried to get to know better. Having a common language that allows us to interact properly with everybody is a huge advantage in order to film and interview. This led us to develop a two-year-long research project on its contemporary architecture scene as an editorial work. This kind of matched with the 2016 Venice Biennial when the director has been Alejandro Aravena. There was this momentum of Latin America that attracted lots of views and we thought that the right format for portraying this project would be a documentary. The documentaries format enables a collective experience for viewers when they are screened and this helps to diversify the type of public it reaches. Otherwise, the traditional forms of publications are just consumed by architects.

You describe Latin America as a region in constant crisis. How do you think that affects architecture in these countries?

This means the future is somehow uncertain. Facing this, architects try to develop their profession in different ways, some of them really disruptive and radical. What we’ve found, when we discover some of the new lines of work like one from Al Borde in Ecuador, Solano Benitez in Paraguay or David Torres in Mexico, is that they enjoy architecture in a wider sense. On one hand, they are involved closely in the management of the construction which is an aspect that makes the profession really exciting, and on the other hand, they have to deal with such hard budget restrictions that the solutions have to be innovative. We see it as a change of the architects’ role which enables them to make architecture not only behind a computer screen, but by being on the construction site and related to their clients more closely.

You come from quite different backgrounds as an architect and a journalist respectively. How does that affect your collaborative process when creating these documentaries?

Us architects are often trained in school to express ourselves in quite a strange way. When you read the explanations of a project in the architectural media it sounds over intellectualised or over sophisticated and without any need. So having a journalistic approach means that the way we portray projects can reach the wider public.

I would say now, reading the question again, we are not as aware that we come from different backgrounds anymore. In our daily routine, we switch continuously from our role as a couple, to our role of teammates, and to the role of parents. And we are always trying to keep every sphere safe from the other-one.

Regarding the films, our creative process is really organic. We both carry out all the different phases, from the script to the editing, together.

Are there any new technologies that you are aware of which you think will change how architecture will be approached in Latin America in the future? 

In terms of new construction technology, you have to realise there are not the same as in Europe or in North America for the high budget buildings. Having such a high percentage of inhabitants who can not afford those kinds of constructions, I would say innovation is not coming from technology but by having the chance of approaching the building process with more freedom. Not having so many rules creates a really good environment to try to solve problems in an original way.

Your documentaries also focus on social issues in Latin America. Do you consider them as a form of activism that will help to shed light on, and bring attention to these issues?

We try to create documentaries with a positive approach that show how people solved certain aspects of their personal and local environments. We like to use those examples to show the public the act of taking care of local problems, no matter where you live. Because surely there are many things to solve and improve in our environment. Portraying architects who do it in their areas within their conditions and expertise is a way of saying that if they can, so can you, regardless of whether you live in Miami, Zürich or Melbourne. Ultimately it is about showing ways of coping with life.

In your documentary Do More with Less you explore housing issues for those living under the poverty line. By 2030 two billion people are expected to be living in slums, so you think that indigenous practices of building homes can be used to tackle issues like these in Latin America?

We think solutions have to come from local knowledge. Every part of the world is so different that in certain aspects indigenous practices could be part of a solution. If they did it over 500 years and it is still working, why not? But as I said, every case is different, so a way of facing these issues could be by creating structures to allow collaborative processes, where everyone can bring in their knowledge.

Which architectural project/work stood out to you the most in your work? 

I would say the SESC Pompéia, a project built in 1977 by Lina Bo Bardi in Sao Paulo. Everything you Google about this project, or from the work of Lina Bo Bardi will blow your mind.

What difficulties have you faced while creating your documentaries and how did you overcome those challenges? 

Acquiring funds is our biggest problem. So one way to solve this is to keep production and post-production budgets really low by doing most of the work ourselves. We are still looking for the right partners who can see the opportunity in joining in with these movies.

In a broad sense, how do you think architecture in Latin America differs from its North American and European counterparts?

As I said before, there are fewer rules especially in rural areas that affect the construction process. And, in general, Latin American governments do not provide an equal distribution of wealth. This creates a large economic gap in society that has to be effectively resolved in another way. In our opinion, these two factors are the origin of the architectural examples that interest us in this region.

What advice would you give to young creatives who are looking to get into the fields of documentaries/filmmaking and architecture?

The advice to learn by doing. Focusing on some local issues means they don’t need big production budgets to travel for the opportunity to start filming and editing. This is a way to find your own point of view and voice as creators, to develop an original and outstanding film. In the end, it is not specific advice for the field of architecture. We believe that it is a subject that can be portrayed from many angles so there is still much to discover.

Do you have any projects you are working on at the moment and what are your plans for the future? 

We released this year a six-episode series called Architecture On The Edge. Commissioned by Shelter, which is the only streaming platform focused just on architecture and design content, it is about six constructions located in remote scenarios of the Chilean landscape.

Now we are completing two interactive documentaries which are to be released by the end of this year. One, called Raw Land, portrays an education model capable of renewing the profession of the architect and the rural context in which it is held. A building process of an architecture student’s degree project settled down in Southern Chile, on a waste territory far away from the world. And Making Meaningful Things Happen on the Fuerte El Tiuna Project in Caracas, Venezuela. Portraying politics of the everyday through this 15 years old project as a form of resistance by proposing in such a polarised country.

Credits

Images · KLIWADENKO NOVAS

Fernando Livschitz

“Take a camera or computer and do things that motivate you. Do, do, do and do, that’s the way.”

A whale splashes about with its calf in a garden swimming pool, a speed boat spins in circles upon a galaxy of stars, and famous buildings just up and float away. These are just some of the worlds Argentine filmmaker Fernando Livschitz brings to life in his short films. “His stories unfold organically showing the extraordinary as something ordinary and common. Going deeper into reality through the wonder that is in it by creating a charming and mind-boggling mood.”

Indeed, his works are inherently surrealist by nature, incorporating the mundane with the absurd, but there is an inherent youthful playfulness to them that offsets their obvious technical conception. They invoke all the innocent creativity of a young child, who has been set loose in reality and has been given the power to make it their plaything. In doing so they remind us all of the freedom of childhood imagination, unconstrained by adult worries such as gravity or logic.

Livschiz’s films are viral by nature and have been seen by over a hundred million people. He has directed all over the world, winning The Young Directors Award at the Cannes Lions and worked with well-known brands including creating the opening credits for CBS’s The Late Show with Stephen Colbert.

How long does it take for you to make each project/video and what’s your artistic process when coming up with ideas for your work? 

It could take one day or months to make a project. there is no logic there.

Usually, I start from a small idea or concept I want to show and then the process can lead in other directions.

Which is your favourite project and why? 

I’m not sure, maybe “Buenos Aires Inception Park”. This project is 10 years old, and it has opened all kind of doors in my career.

You stated that during lockdown you didn’t feel very positive because of the current situation, is that what inspired you to make Anywhere Can Happen, which is a very uplifting and positive work. 

Well, I’m not sure if it was the lockdown period. Life is complicated beyond this crazy time. I feel we can see things as different, more positive.

Which was the most difficult project you worked on and how did you overcome the challenges you faced while making it?

Each project has its complications. When I start with a project I’m not sure how I’m going to do it. As I progress, I discover the complications. Sometimes I feel that my work is based on gradually solving the problems that arise.

Is there anyone/anything in particular that you draw inspiration from (ie, literature, films, artists, creators etc) 

Yes, lot’s of artists: Slinkachu, Michel Gondry, David Lynch, Tim Burton, Leandro Erlich, Pablo Rochat, Fubiz, Vimeo Staff Picks, Nowness.

How do you think working on an international level affects the creation of your work? 

I think it affects it in a positive way. The greater the knowledge, the greater the possibilities.

What advice would you give to young creatives looking to work in animation and film? 

Do not wait for things to come from outside. Take a camera or computer and do things that motivate you. Do, do, do and do, that’s the way.

In the BTS of Lost in Motions, I saw your daughter helping you to spray paint the individual pieces you used to create the stop motion. Do you often include her in your creative process? 

Yes!, she has an innocent view of things and life and I love her opinion. She has great ideas.

You have a background in photography and design how did you transition into creating these kinds of works? 

I think in my work, everything is connected. Photography, animation, analogue, digital, design, music. What I do now came from all those backgrounds.

Are you working on any projects at the moment? What can we look forward to seeing from you in the future? 

Yes, I am working on several projects. But shhhhh. I can’t talk about them yet.

Rubberband

“if you want to be happy, the easiest way is to not think about yourself”

Tension. Building. The forces at work are pulled taught, the feeling of potential flexes itself and finds relief in the ensuing moment almost effortlessly, the open palm closes. Final form is evasive because purpose is always readjusting itself, writhing, stretching to capacity but never beyond. The shapes we find ourselves in become mirrors for empathy when we understand the rubberband. 

Simon and Jason, the New York City director duo that has chosen this monocher, are two parts to a whole and reflect the oscillating balance innate to its name. The body of work that they’ve created ranges from music videos featuring rising talent, to profile vignettes of big name talents like Offset and Solange, to campaigns for Reebok starring industry heavyweights like Pyer Moss and yet, regardless of conduit, rubberband. aims to embody the ineffable. Their dynamic works as pairs of hands extending outward from a two-way mirror, coalescing at unlikely junctures, tangling before realization, unafraid of the openness that subjectivity invites. Arranging gesture amongst shadow, sound as intent and light with colored emotion, Simon and Jason design narratives that utilize specificity to speak to a kind of universality that recognizes vulnerability as truth. We speak with the duo over FaceTime during quarantine from our rooms, scattered across the city, together but apart. 

I know you both grew up either in NYC or within its vicinity and continued to remain in its orbit throughout your time spent at New York University where you met studying film at Tisch. New York, the city itself, is such an iconic, visual fixture that anchors the plots of so many movies and I’m wondering how it shaped your own lenses as you grew into your own as directors and as rubberband.?

S: I grew up outside of the city in New Jersey and I also lived in Italy for a bit when I was really young. My parents are professors, my mom is an art historian so I spent a lot of time in museums and there was a lot of discussion of art in the house. Living in Italy, immersed in the world of cathedrals and frescos, Michelangelo and Brunelleschi and Giotto, going to the museums, experiencing all of these things at an extremely young age I think really shaped my worldview. Those years informed what I wanted to do with my life— it was the thing that spoke to me most and I think film, beginning with making skate videos as a kid and all that kind of stuff, was just a natural progression from those formative experiences.  

J: Yeah, neither of my parents were involved in art or film. My dad leased shopping centers and my mom was a menswear buyer for Ralph Lauren so I never had any classical or specific sort of art’s background. I got to carry the Thomas Walther internship at MoMa when I was in college. The internship was my first, direct experience in that kind of space and previously, I assumed that art was mainly about aesthetics, which of course it is, but working there I also got to see how important the historical doctrine of art was.

I really feel like growing up in the city was sort of the antithesis of film and inspiration in a way.  The first jazz album I ever listened to, which is definitely a cliche, was Miles Davis’ Kind of Blue. I remember listening to Blue in Green on a computer when I was like 11 and thought that this is what New York sounded  and felt like. I think that the synesthesia that occurred was a weirdly fundamental part of forming how and what I wanted to make. As Simon and I have grown together in our work, Simon is this very intellectual guy in terms of ideas and I think I am much more of a physical entity, which creates this sort of synergy. I think there’s this other part of film that a lot of people like to look over which is that film is a very physical process. You have to physically do it. I used an analogy a while ago, which Simon has heard a million times so he’ll probably laugh at me, but film is analogous to making a chair, making a bench or building a sculpture. 

Yeah I just interviewed director Jonas Akerlund, and we were talking about the distinction between art and entertainment and how he sees film to ultimately lean more towards the latter than the former. On the other hand, with rubberband. in particular, you guys are specifically interested in the emotional propensity of filmmaking to evoke, mirror and create universal commentary on the human condition which to me, points to veering on the side of art. Can you guys walk me through your understanding of it all — emotionality, art, entertainment — and how you maintain a sense of integrity whilst in the mix?

S: They’re a lot of people who view those things as mutually exclusive, as if entertainment and art somehow can’t coexist and I don’t know if there’s a lot of benefit to that distinction or if it’s necessarily true. I think a lot of the art that shaped my life is both entertaining while also speaking to me on a level that transcends explanation. There’s something about the feeling that it evokes inside you and that becomes the magic of the thing. Jason and I joke about this a lot because I think there’s a real pitfall to over-intellectualizing while you’re making something. Whenever we go into a project we have a really strong conceptual understanding of what we’re trying to do but any attempt to define what you’re doing too specifically just seems inherently limiting. By defining something as entertainment or art, you’re automatically limiting the potential of what that thing can be. It’s not that we’re against labels, we just don’t think about it that much, we focus on making sure there’s something interesting about this idea and we both feel it.  

J: I think that’s a really good point. I think whether you define it or not, everyone sort of has a philosophy about how they work and it might not be a thing that they’re even conscious of. In regards to intentionality with style, you should more so just act in the stream of how you feel and that’s what style is. I don’t think style’s about you trying to push a thing further than it’s supposed to be. You could talk to someone like Matthew Barney or Joe Swanberg about what film is to them and they would tell you totally different things, or they might tell you the same thing, but the way they get to those ends is totally different and that’s kind of the beauty of everything — that it’s totally subjective. There’s no universal truth in any of this. People are just trying to get at something that they feel and they’re acting in the course of action that they think is the most direct to get to that result. To think about why too much is sort of self-defeating because you’re immediately comparing. It’s a lot less about thinking and it’s way more about just doing something, just do it in a vacuum, do it in your room, do it wherever, whenever and see what happens.

S: Yeah our philosophy surrounding all of this stuff is sort of just be as open as possible and always foreground that idea that all we know is that we know nothing. When we make something — every single person who watches it, they’re having an entirely unique experience with that object. We realized that this idea of control or ownership of what you make in a certain way is like holding onto water, you’re just letting this thing go and you have to see how people receive it.

“Part of the fun is when someone comes to you with an experience of your work that is completely different because they bring themselves into it.”

We’re always wary of absolutes and people who have these really rigid philosophies and create these kinds of binary distinctions, something about it never really feels right.

J: I would rather be a hypocrite than a person that thinks they’ve had it right since the beginning. Everything that we say is subject to us changing our minds five minutes from now.

Yeah it creates space for growth and what you guys are saying about this kind of pervasive openness, truly letting go of expectation, authority and ownership in a way — does that feel radical to you? What feels radical in filmmaking?

J: To what Simon said earlier, to define it as radical seems besides the point almost to me. I don’t think anyone that does anything that’s really special sets out to do something special, they just do it. Now we make films, we fucking advertise for clothing companies at the end of the day and so we’re certainly not doing what Gandhi did, but I think that this sentiment of acting in accordance with what you think is correct and holding steady to it eventually leads to one of two things happening: either one, you prove yourself correct, or two, you prove yourself wrong and whilst in pursuit of that thing, you actually find a different angle to approach it in. People refuse to ever admit that they were wrong and it’s totally really prevalent in society right now. We’re 26 years old and we have so much left to know and to stand steadfastly by something that you essentially stab your flag in I think is insane. Anything that you learn at any point can change your outlook on everything so the idea of being radical, the idea of trying to do something new is I think a result, it’s not intent. You intend to do something that you think very specifically about, and you try, and then you either fail or succeed and you move on. And I think that keeping those goals very physical and logical ends up being a lot more interesting than trying to keep them like huge and grandiose.

S: In that question of asking about the idea of being radical, it presupposes an intention that to Jason’s point A) I don’t know that we necessarily think about, but I think also B) I think the thing that we’re ultimately chasing is pretty ephemeral. I think it’s about making something that just really embodies the ineffable in a way. It’s not necessarily this thing that can be articulated, it’s more about trying to create something that captures a set of feelings, or evokes those feelings in a way that feels sort of externalized. We all have this reservoir of feeling inside of us and I think a lot of those feelings can’t really be given form just through communication or interpersonal relationships, some of them can only be explored through making things. That feeling, that sort of harmony of looking at something we made knowing that it captures a feeling we were trying to excavate is how we define success artistically.

There’s also like a level of awareness inherent in all of that too. I mean, even just this notion of wanting to give form to the ineffable through visual transference reifies this need to be understood and to reflect understanding. It leads me to wonder what you think the  relationship is between directing and curation? Both are ultimately tools and choices as means to this end.While curation has become a buzz word nowadays, it still enlists this idea of bringing footnotes, aka inner emotions, turmoil, things that we can’t place, to the fore.

J: My fifth-grade teacher, Mrs. Maloney, who is like a very old woman, wise, silly and had these weird, Coke bottle glasses and she was the first person to say that cliche that you write what you know. Your experiences bleed out into all things. Curation as a conscious thing, it’s a function of how you get from A to B and it seems, again, something that’s sort of like antithetical to what we do.

S: If you’re going to make something, explicitly or implicitly in your decision making, it will reveal something about you because there is authorship in making. What we really take incredibly seriously exists on a craft level because the things that we make are the sum of their parts. No methodology is superior to another but we really enjoy bringing a certain level of intentionality practically speaking. It’s not necessarily like excellence because I think that’s impossible to quantify in a craft but we just really enjoy going in and nerding out about all the different details, which is what people seem to respond to but that’s just how we would do it anyway. It’s not as much of a conscious way of working as much as it is an organic process regardless that feels pretty natural. 

J: Yeah I think curation is the idea of crafting an image and we’re not very interested in that. I think we’re more interested in seeing what inherently comes to us and what the image ends up being versus trying to shape the image in a direction that is ultimately not very natural for us to exist in. If we end up having an image that’s lame or whatever people interpret then that’s what we are, that’s what we have. To fight against that is silly because you can’t be anything other than who you are. Ultimately the sum of those things is like what we interpret as curation.

“It’s not about crafting a thing, it’s more about just putting the thing as it already exists, it out there.”

Yeah it’s an openness to vulnerability, to share, to be honest. What is your relationship to vulnerability in relation to masculinity? Not just in your work but in your personal life and identities as well.

J: Masculinity as it is defined is a societal term. We see James Bond and we think that’s what a man’s supposed to be — but the only reason why we think that is because someone told us that that’s what a man is supposed to be like, right? It’s not like there’s an inherent masculine quality.

S: What’s really beautiful too about the way we work is that most of the stuff that we do involves the making of it for and with someone else; and that collaborative nature is the most exciting aspect of what we do. But yeah sure the emotionality might be considered antithetical to prototypical “masculinity” During a very short window of time, we are able to form an incredibly intense connection with someone and that has a certain degree of a vulnerability built into it. We’re able to step into other people’s worlds and learn to exist in their universe. Entering into that space requires you have openness, empathy and compassion for who they are. It’s a lot of sensitivity, a lot of humility, a lot of leaving your own ego and their own preconceptions of you at the door. Collaborating internationally with such a wide number of people has yielded this beautiful result of mapping a three dimensional understanding of the world through what we do. 

J: I also think vulnerability is ground zero, right? Like emotion, earnestness and trying to be honest are the only things that anyone can try to do with any of this stuff. Emotional vulnerability is kind of like the same thing as saying you’re telling the truth, right? Vulnerability is a universal language. Telling the truth is a universal language. Simon and I tend to think that people are a lot smarter than a lot of people give them credit for and I think bullshit is immediately detected. You know when something is lying to you. People are emotionally vulnerable about the things that are specific to them and the more that you can identify with someone’s specific emotions, weirdly enough, you end up speaking to a larger group of people. Specificity is the heart of universality. the more that you can communicate honestly on a very rudimentary level, the more universal you get. I think this kind of understanding is something that we like as part of our philosophy for the time being.

Right and I literally had those same thoughts in my notes: specificity as universality. But in regards to your process, knowing that you guys try to pre-visualize everything, is this where specificity comes in and are you only specific to ensure a certain result? I can imagine that things have a way of manifesting differently quite often.

J: We make plans so we can break from them. Plans are like shopping lists. You make a good plan, you get all the ingredients on the list, you know whatever meal it is that you’re going to make is going to be tasty, nutritious or whatever it is that you’re going for. But then you go to the store and you see something that’s in a season, it’s better, and you want to incorporate it because you’re acting in the moment and seeing something new. 

S: Yeah I think it’s just as simple as preparation in your mind’s eye can only come so close to the living, breathing reality of making something. Whenever you’re on set there is this really heightened awareness that everyone has. We have this limited window of time to make something and that kind of situation breeds a certain energy where people are reacting to a very real set of circumstances that go beyond words on a page or images in a bank of references.

“It’s really all about being able to have a clear vision for what it can be but also being open-minded enough to completely let go of that when it’s unfolding before your eyes.”

It’s interesting that you mentioned the word authentic because it has become such a buzzword throughout agencies and industries alike. You’ve worked with big name talents like Offset, Solange and Pyer Moss for established companies like CR Fashionbook, Calvin Klein and Reebok who have clear visions and metrics for success. How do you approach these projects that are so ROI driven with honesty, openness and vulnerability being your ethos? Do they always work with or against each other?

S: I think a really important thing to know is that film inherently is contrived; especially if you’re talking about a big campaign like some of the ones you mentioned. For example we did a campaign with Moncler and you’re talking about over 100 people behind the camera, trucks backed up outside the studio. There’s no illusion that when you walk on set we’re going to somehow mold it to feel real. The way that I think about it is that everyone at all times is performing, consciously or unconsciously. I don’t think that there is necessarily this fight between the real you and the performative you. I think we’re all in some state of performing to try to engage with whatever the thing is that we’re in communication with. Just recording human behavior at the end of the day. 

J: At one point a year or so ago, we kind of looked at each other and realized that while there’s a certain minimum level of talent threshold, beyond that it’s more so about who you are as a person. When we were younger we tried to talk shop with creative directors, artists and brands and ended up figuring out that they way more interested in things like what restaurants we really liked, or an album we thought was cool and it ended up being a lot more about identifying with people on a personal level than the technical aspects of making a film. People like Quentin Tarantino or John Waters are very specific personalities and they get very specific things from people and not necessarily for any craft reason. They are this person and rather than try to act against who they are, they try to act into it and that’s how they get all this interesting stuff that we are so captivated by as a society. It’s much more about who you are as a person than being talented.

“The talent lies in the response you get from the people around you to who you are.”

You guys are talking so much about relationships with people but obviously we have to focus on the one that is right here, the one that exists between you guys. To what extent do you guys see each other as mirrors for one another?

S: We often joke about the ideation process as creative arm wrestling because we both see the world differently. At a certain point we gave up trying to pull the other person into our world and started to embrace the weird intersection of these two distinct world-views and creative energies and realized that the thing that we’re making, neither of us can make individually. Oftentimes things that are seemingly at odds with each other aren’t allowed to co-exist or come together and we like challenging that. As Jason said, we’re best friends and a big part of it too just having a lot of fun. We’ve learned to trust and respect the weird collaborative energy.

J: You inevitably become a mirror for each other. Simon’s qualities and my qualities become reflected in each other. There’s a real serious emotional support system that almost supersedes everything else. It’s caring for this person as a human being and then also caring about them in a creative aspect. Simon has my back, Simon would jump in front of a train for me and I would jump in front of a train for him and it goes beyond being creatively interested in something. It goes to a sense of love and that’s a unique part about what we have for each other. I think that that makes the work specific, maybe not better, but it makes it specific. I’m very proud of that specificity in our work.

That’s beautiful. To what extent you guys think empathy is a choice and how do you choose it every day?

S: One story I think a lot about involves the writer of Jurassic Park and his agent who came to visit him when he was terminally ill. The parting words of the writer were, if you want to be happy, the easiest way is to not think about yourself. I don’t know how you recalibrate your way of being, that’s a relatively hard thing to do, particularly as you get older. Solipsism, prioritizing oneself over others is a sure way to fall into a lot of really unfruitful and unhealthy feelings like envy, or lack of worth that in turn lead to difficulty with self-love. If you realize that the internal self is a very fixed thing that isn’t necessarily susceptible to all of the energy outside of you, you can create a sort of force field for yourself. I think anything that you see or feel negatively about in another person is really just a reflection of something that you see in yourself that you don’t like. I’m not saying I’m an expert on this or anything like that but I think it’s important to remember is that life’s hard, we’re all fragile, we’re all struggling and we have to use these truths as a bridge between people.

J: My simple addition to this is that I think empathy is a function of age. My dad, who I love a lot, is a very selfish person but to be fair to him and to everybody, inevitably we all only have our own eyes to see the world through, making empathy a choice. He acts in his own self-interest by caring about others. His empathy is a function of his selfishness, in a strange way. I don’t think altruism exists but as you get older, you see more things. I really hope that I am three times as empathetic as I am now when I’m 75. As a young person, it’s really easy to see our whole lives in front of us and to be very aware of that and thus care a lot about ourselves and I don’t think there’s anything wrong with that. We are the only things any of us really have physically. But as Simon said on your deathbed, you can’t stack your money and fall asleep on it, you can’t take it with you. Inevitably the only thing you have is your relationships with people. It’s not the number in your bank account, it’s the number of people at your funeral. Hopefully it grows with age, hopefully with more intelligence and the more things you know, the more you end up realizing that caring about other people is the same thing as caring about yourself.

Credits

www.rubber.band.com
www.instagram.com/jasonfilmore
www.instagram.com/simondavisfilms
www.instagram.com/_rubberband
https://vimeo.com/422144005?embedded=true&source=vimeo_logo&owner=45274582

rubberband. is a directing duo comprised of Jason Filmore Sondock + Simon Davis, operating out of New York City. They met in NYU Tisch’s Kanbar Institute of Film and TV in 2011 and have been directing to together under the moniker since the end of 2015.

Their commercial work includes work for clientele such as Under Armour, Calvin Klein, Fender, Moncler, LIFEWTR, Burberry, Away, Raf Simons, and Alexander Wang. While their music work has included artists LCD Soundsystem, glass animals, Goldlink, ZHU, Alunageorge, and Bryson Tiller.

Their commitment to soulful, earnest filmmaking and forward thinking aesthetic design has garnered them attention from major publications (Rolling Stone, Huff Post, Buzzfeed, Hero Magazine, Last Mag, King Kong, Hypebeast, Complex, The Fader, Dazed, and I-D Mag) and garnered many festival selections (SXSW, LAFF, Cleveland, Sur e’Art Montreal, SUFF, and many others) and awards. 

Subscribe to our
Newsletter