Practice Architecture

«It’s this kind of interdisciplinary weaving together that is going to make change happen»

Founded in 2009, Practice Architecture is a London based firm adept at delivering various acclaimed cultural, community and residential projects. The firm has established itself as one that creates exceptional structures with a strong sense of place, and has a hands-on approach, getting involved from a design’s inception through to a structure’s completion, and help to curate both space and the activity it houses.

For their innovative Flat House project, the firm worked alongside hemp farmers and with sustainable methods of construction to construct a zero-carbon home in Cambridgeshire from prefabricated panels, all in just two days.

Their smaller scale Polyvalent Studio project was created within the parameters of the caravan act, meaning in most contexts it does not require planning permission. It was designed by students from London Metropolitan University and constructed within just 12 days, exemplifying the possibilities of low embodied energy design and the benefits of a collaborative working process in the industry.

Practice Architecture is currently working with food growing workers cooperative OrganicLea in developing a 10-year plan for the expansion of the infrastructure at their main site Hawkwood. The project will deliver substantial new educational buildings and volunteer spaces alongside a large community hall and kitchen, and the project will be built from natural materials as a self-build, working with the volunteers on site.

NR Magazine speaks with Practice Architecture to learn more about these projects, how they incorporate sustainable methods into their practice, and their ethos as a firm.

What inspired you to start working with cultural and community projects?

We started making things in London in a very informal way. We worked a lot with our peers and what we were doing was really part of a broader DIY culture within our community. In the absence of institutions that spoke to us, we made our own spaces in which to explore our own culture. This kind of work was only possible under the provision of it being temporary, but serendipitously, almost all the places we built in this era are still here.

We made our buildings in a very hands-on way, going on site ourselves, with friends and volunteers to build a project and used very basic tools and equipment to do so. This experience continues to feed into the work we do now, our understanding of materials and the way we design with others.

More designers are using hempcrete at the moment, and I’m familiar with artists using it on a small scale with pottery and sculpture, but nothing like on your Flat House project. What was the process like when building with this material on a larger scale?

The process began with the drilling of the seeds in the 30 acres of field that surround the house.  This was overseen by Joe Meghan, a hemp farmer who had supported Steve Baron the client and founder of Margent Farm in getting a licence and specifying the appropriate subspecies of plant.

Hemp is a very resilient crop, with long tap roots that help to rehabilitate and condition soils that have been degraded through industrial farming practices. It has a short growing season of 3-4 months, after which we were able to harvest the seed and stem and process it into usable oil, fibre and shiv (the woody core of the stem).

The project makes use of each element of the plant, with the oil being used by Margent Farm in health and body treatments, the fibre being made into a cladding and the shiv into the hempcrete insulation. Each element of the plant went through a different process, with the fibre being felted and blended with a sugar resin and the shiv being chopped and mixed with a lime binder.

We designed a cassette-based construction system using structural timber with hempcrete to form an insulated panel, refining the construction details with Oscar Cooper from Lignin Builds. The panels were constructed in a factory and dried before being brought to site and lifted into place over two days. The cladding was made a few miles down the road with the impregnated hemp fibre matt pressed to form corrugations. The cladding is very easy to work with as it’s light and can be cut using a simple hand saw. We were lucky that with so many elements of experimentation, everything went very smoothly, and the building came together as anticipated.

Aside from sustainability, what were the other aims and inspirations behind your Flat House project?

We wanted to demonstrate how, what are often thought of as traditional materials, can be applied in a very contemporary way using the latest construction technology. The project celebrates the simplicity of its construction and how few materials went into making it. The key thing with Flat House was not just to develop a building, but to develop a whole system that could be replicated at scale across the country.

The project has led to the establishment of Material Cultures, a research organisation that explores natural materials in the context of offsite construction. Could you talk a bit more about that?

Yes, Material Cultures is now doing the work of scaling up these ideas and applying them to large scale housing and commercial projects. We are working with a variety of clients and housing developers – people who are interested in doing things differently. Alongside this, we carry out research projects with a number of universities, developing full scale mock-ups and looking at the broader cultural context of the work we do.

Material Cultures is exploring how regional specificity and a relationship to regenerative agriculture might shape the evolution of new housing typologies. The low carbon construction industry is still relatively embryonic, which means working across many fields and disciplines simultaneously to make things happen. That’s why we are really excited to be working with Yorkshire and the North East and ARUP to develop a regional strategy for a transition to a bio-based construction economy.

It’s this kind of interdisciplinary weaving together that is going to make change happen.

What does collaboration mean to you as an architecture firm?

For us architecture has always been as much about process as it is about built form. The design is material and construction led, which means really understanding how something is put together. 

«Each project is an opportunity to connect with different disciplines and expertise, to learn and test something.»

We have been really lucky to have amazing long-term collaborators such as Henry Stringer – one of the most inventive makers of things – and Will Stanwix who has over 20 years’ experience of working intuitively with natural materials.

We generally make places directly with the people that use them, whether that be through getting everyone on site during the build or developing genuinely engaged co-design processes.

How do you go about balancing space and intimacy with a project?

We are really interested in spatial qualities and the different ways in which we are acted upon or made to feel by a building. We look to create balance, often pairing close and intimate spaces with more open ones. Material plays a large role in this. Arriving at the Straw Auditorium project in Bold Tendencies you move from the harsh open floor plates of the concrete carpark into an intimate womb like space, enveloped by the tactile warmth and smell of an organic material.

What inspired you to work with cellulose-based materials for the Polyvalent Studio project?

The Polyvalent Studio project was developed with David Grandorge and students at the London Metropolitan School of Architecture. The project was a continuation of Practice Architecture’s work exploring natural construction at Margent Farm and shares a lot of the material technology developed with Flat House.

The building is designed within the caravan act meaning it can be moved in two independent modules and that it could be built without planning permission. It touches very lightly on the ground with timber footings that penetrate the soil line. These are made from Accoya, an acetylated timber product that can far outperform other timbers and represents exciting opportunities for the substitution of traditionally high carbon materials in exposed areas.

The studio was designed and built by students at London Metropolitan School of Architecture. What was it like working with students and completing the project in such a short space of time?

Building the studio together with the students was a really amazing experience. They brought so much energy, passion, and commitment. It is mournfully rare for architecture students to get an opportunity to use their hands and build things at scale.

«Building things is one of the most direct ways to learn how to design things, and the lack of genuine understanding of construction by architects is what leads to many tensions between professions.»

This project was established within the context of your research into natural materials and low carbon construction techniques like with Flat House. What other kinds of innovative solutions to sustainable construction are you hoping to work with?

We are always looking to learn about new materials. Currently this means exploring innovative straw and mycelium construction and looking at the role of chalk within structural and civil engineering projects.

With the theme of this issue being Identity, I’d love to know how you feel the firm incorporates sustainability and education into its identity.

For a long time, sustainability was something we did by default, but we didn’t really talk about it or have a way of articulating what we were doing. We saw our work as predominantly socially driven and about process – and the architecture and materiality as a means to an end.

It’s been interesting over the last few years to begin redressing and articulating an underlying intentionality behind our approach to how things are made. Underlying the design is a deep concern for how the things we make fit within a broader cycle and ecology of things. Where do the components come from and where do they end up? How can we be resourceful and responsible? It’s been great to begin to articulate these things and situate what we have been doing within other conversations around things like regenerative agriculture and the logic of global supply chains.

How important is adaptability to you?

We want to make buildings that can respond to their users. This means they need to be able to adapt and evolve. You can design in a way that either makes this very difficult or enables it. By keeping structure exposed and close to the surface and making the construction legible, it empowers residents and users to add, change and adapt.

Working with a food growing cooperative, your Hawkwood Plant Nursery project also champions natural materials and community collaboration. Could you talk a bit more about the aims for this ten-year plan?

It’s really exciting to be working on a number of large-scale food growing projects in London. These kinds of spaces are so important and so different from other types of green spaces such as parks.  They offer the opportunity for a genuine connection to soil and to land – one that is mutually nourishing and that brings you into contact with most important natural processes that we all depend on like the water cycle, photosynthesis, composting and soil formation.

Hawkwood and the other Market Garden City project Wolves Lane are leading the way in setting a precedent for socially and community focussed food spaces. We are looking to embed genuinely circular principles in the project, working with the resources available on site and integrating locally sourced natural materials wherever possible. The principal being that anything we are bringing onto the site can ultimately return to those natural cycles itself, in the form of mulch and compost.

Credits

Images · PRACTICE ARCHITECTURE
www.practicearchitecture.co.uk

Reuben Selby

«making the industry ‘less worse’ is not enough»

Creative and modelling agency co-founder, fashion designer, sustainability advocate and researcher, set designer and collaborator… These are just a ‘few’ of the many shoes that took Reuben Selby’s work under the spotlight… Sounds a lot? Forget it. The designer seems to be only at the very first steps of a very promising career.

With Maisie Williams being his number one collaborator and girlfriend, the creative duo is actively challenging fashion normativity, making a change one step at a time.

When I first met Reuben and Maisie on a photoshoot set last fall, I remember them talking us through the message and intentions leading the freshly born brand. Today, Selby took a second to explain us the importance of collaboration, change and sustainability within his vision.

“Introspection is at the heart of the brand” suggests the designer, outlining the hopes and passions intertwined within his creations. What we are witnessing, it’s an inspiring act of love for creation, an invitation for reconsideration of our true identity.

Following a successful opening of FASHION FOR GOOD’s “GROW” exhibition, and an upcoming show planned to take place at the next LFW, we couldn’t be more excited to see what the future of the brand holds.

Where does your passion for fashion come from? What pushed you to start up your own brand?

My passion for fashion comes from my desire to create and bring art into the world. I wasn’t surrounded by fashion growing up, but I’ve always been fascinated by the idea of storytelling and building new worlds.

«I see fashion as one of many art forms that I use to express myself, which is also the true driving force behind my brand.»

For as long as I can remember, I have always wanted to run my own brand and curate shows.

What have been the greatest challenges throughout this past year?

Navigating the impact of Covid and Brexit on the fashion industry. I want the brand to be focused on fashion shows and collaborative projects more than bringing garments into production; however, the small runs we’ve planned to bring out have been massively disrupted.

What inspires you? What kept you pushing?

Striving for something bigger than myself is what truly inspires me. Creating an artwork that transcends, and connects deeply with an audience.

«I’m inspired to create new perspectives, to encourage people to look internally, in the hope to make the world a better place.»

We loved your latest homage to Christo and Jeanne-Claude’s legendary work. How has the collaboration come together?

Jeanne Claude and Christo’s work has always been a massive inspiration to me as an artist. However, only recently have I been able to come to terms with a deeper meaning to their work. Their pursuit of creating self-funded art on a grand scale is as equally, as admirable, of the work itself. The vision, the determination and drive resonate deeply within me: they reinforce the importance of being patient, reminding me how powerful an everlasting image can be.

You recently took part in FASHION FOR GOOD’s “GROW” exhibition in Amsterdam. Tell us more about your collaboration with Infinited Fiber.

Another core pillar of the brand is sustainability. Beginning with the brand’s conception, we felt responsible for building it the most ethical way possible. For our debut collection, we put a lot of work into the research and sourcing for partners to collaborate with. We were so inspired when we found Infinited Fibre: we thought of it as a fantastic opportunity to tell their story, and highlight their amazing work. Infinited fibre has a technology that turns cellulose-rich waste – a discard that would otherwise be landfilled or burnt into something precious – a 100% circular premium textile fibre. It reduces the world’s reliance on materials. We used the fibre for the cargoes and shirting in the collection.

The rumor has it we shall see a new collection coming up soon. Do you want to talk us through the inspiration behind it?

This June, we will be presenting our first show in London during LFW. I’m so excited for this project as I will be going deep into my cultural roots and my connection to the city. We’ve been working on this show solidly for seven months, compared to the two months that we spent on a daily show in Paris. We are taking things to a whole new level, and this will be the first time people get to see what our creative team is capable of. There will be a lot of raw energy and excitement, and I can’t wait for people to absorb it.

What statement lays at the core of your brand?

Introspection is at the heart of the brand. We often say we created the brand for introverts. To feel comfortable, without having to stand out or identify. The brand is the catalyst for self-expression: it aims to create an image that builds confidence, to push individuals to stay true to themselves.

Do you believe in change? What are your hopes for the future of fashion?

I 100% believe in change, but I also think that change is not easy, and perhaps, it is sometimes not welcomed. For change to happen, it has to be approached systematically, we have to realise how things are intertwined first. We need more people coming together, collaborating, and solving challenging problems, rather than performing individually. Also, the focus should project onto the roots of the problem: making the industry «less worse» is not enough.

Production and consumption must be reduced, which means businesses and people need to reconsider their motivations, in order to ensure an ecological and abundant world in the future.

«It is my deep hope to center fashion around creativity and storytelling, rather than profit and consumption.»

How has Maisie supported you in becoming one of fashion spokesmen?

Maisie is my number one collaborator. She brings so much of the energy and drive that pushes me to create. Maisie has a beautifully contrasting mind to my own, and she constantly questions how things should be done. She broadens my peripheral view when it comes to conceptualising what we’re going to create. I often have such a clear vision and focus, meaning that I’m not looking at the things I’m unaware of.

«To have someone on your side always giving creative energy means you will never create something that isn’t exciting.»

What is next to come for your brand?

My focus for the brand is to do good, and this can take any form. We want to collaborate and create projects that inspire people, and that’s all.

Credits

Images · REUBEN SELBY
https://reubenselby.co/
https://www.instagram.com/reubenselby/

FormaFantasma

«we position ourselves to be real ignorant but in turn this motivates us to get out of this ignorance»

Formafantasma, led by Andrea Trimarchi and Simone Farresin, is an Amsterdam-based design studio that focuses on investigating the ecological and political responsibilities of their discipline. By placing research at the core of their practice, they create a holistic approach that aims to reach back into the historical context of material used by humans, and outwards to the patterns of supply chains that have been constructed to support and expand its use. Formafantasma’s work often investigates material’s effects on the biosphere and their survival in relation to human consumption.

NR had the pleasure to speak to Andrea and Simone for this issue. The conversation explored their practice’s journey thus far, the processes behind the research and commercial sides of their practice, and what they’re looking forward to in the future. They spoke in depth about designers responsibilities to understand the impact of the materials they use, and that they should be more transparent about the impact of their work. The duo placed emphasis how the lack of communication between practices, corporations and consumers often prevents meaningful large-scale changes to shift the industry towards a more sustainable future, and highlighted the role that designers can play in facilitating better communication in this process. Our talk also covered the Geo-Design masters course the pair currently lead at the Design Academy Eindhoven, which started its first academic year this year.

Andrea and Simone it’s a pleasure to have you with us today and thank you for this opportunity to have this conversation with you. I want to start by asking you about how you met and your journey together as Formafantasma so far.

Simone Farresin: Me and Andrea met in Florence during our bachelors studies. Andrea is younger than me and he really cares to say that. I was in my final year and I was starting to lose interest in design in terms of product design and object based design. When we started to hang out we were looking at many other things. We were going to art exhibitions together, we were traveling around in Italy checking out things we were both interested in. We started living together and realized most of our conversations were design related.

Andrea Trimarchi: And he was helping me throughout my projects. So we started to work together on projects, starting mostly with ones related to graphic rather than product design, which was quite fun because it was something we were doing in our free time. We decided to make this into a more programmatic experience, and while this process was happening we decided to apply to Eindhoven together. Strangely enough we applied with one portfolio for both of us, so the only way to take us was as a duo. And of course we were really interested in what was happening in design in the Netherlands, specially at Eindhoven, because there was an entire generation that were our generation that had studios there, and had created a community around the design field.

SF: It was different in Italy were although there was a fantastic history in design that continues till today, nevertheless the heritage from the past felt extremely heavy. And the Dutch have a tendency of looking forward instead of looking back. This was a reason were we wanted to come here, and its been an extremely informative period. Specially our time in the Design Academy (Eindhoven) were we always say that we received just the questions we needed. We were full of energy and potentiality, but we didn’t know were to channel that, and in the design academy the questions were raised were extremely critical, and in Dutch fashion quite brutal at times. Nevertheless it was invaluable experience because we were asked existential questions for designers rather than focusing just on how something is produced. For example “Why would you produce this in this moment in time?”, “How does it relate to the past development of the design discipline?” and “Where do you position yourself in the world as a designer?”. Although these questions can be overpowering for some, we felt that they were empowering us and encouraged us to establish an agency, and therefore became quite formative for us.

AT: And it really prepared us to the extent that the day after we graduated we opened our studio, and we started Formafantasma and so on.

I realize that its the 11th year anniversary of your studio so congratulations on that. As an aspiring designer it’s quite informative to look at your progression throughout these years, and how you’ve managed to position the research and commercial sides of your practice in a way that they inform each other. My most recent experience of your work was Cambio (Serpentine Galleries, London), and the project focuses on the use of wood as a material in the industry, and the impact it has on the environment. To me this project highlights the emphasis you place on reaching across different disciplines, and engaging with a variety of practitioners in your research development process. Can you explain why this outreach is vital to this process, and what quality it brings to your research driven work?

SF: I think it’s because when we look at the macro picture within which design preforms it becomes inevitably vital to reach out to other practitioners outside of our field to understand that macro view better. We are more and more interested in looking at design as not only a means to deliver services and products, but rather looking at design in a much bigger infrastructure. Which in relation to materials includes resourcing, distribution, refinement, transformation, recycling and so on. When you start to look at design within this broader system you can begin to question what design can do and cannot do, and in this process reaching out to other practitioners is a way to better understand the implication and consequences of design.

AT: Also because there is this big narrative that design can solve problems, and in a way it can. But it is important to acknowledge that it’s also true that it can’t simply because we don’t know a lot of things, and the only way of acting on this is to reach out to people that are much more informed than us. So in a way we position ourselves to be real ignorant but in turn this motivates us to get out of this ignorance.

While going through Cambio and the series of interviews you conducted, one of the things that resonated with me is that it was felt in some way that your interest in these ecological issues is driven by the consequences of being designers. This idea that a sense of responsibility transcends into establishing a holistic approach throughout your practice. To further understand this dynamic, what outcomes do you aim to achieve from your research driven work? and what is your process of reaching out to your partnerships to input this research into practice?

AT: Firstly I want to say something, I believe a problem within design is that it is complicit in a way in the disaster we are witnessing. This in turn makes the discipline quite interesting, and whatever we do that is not perfect it can’t be perfect because it sits between exploitation and the destruction of the world. It is in this liminal position were we see all things happening.

AT & ST: Potentiality and also disaster.

SF: Some of the projects we’ve done recently, for example Cambio and Ore Streams, are good models to display our way of operating when we do research. For us it is a way to present ourselves with an expertise that not necessarily people think we have. What I mean by this is that in a way these projects are responses to the questions we never receive from our partners. 

The questions we pose ourselves when we develop those projects are the questions we would wish to receive, and the challenges we would wish to be asked. But we are using this to show that we hope that the conversations we have with our more commercial partners , and partners in general, can grow in this direction. I think the more people get to know us, the more the questions we receive become sharper and pertinent for what we can do. Of course it is still a struggle because the infrastructure we were talking about before is not necessarily easy to penetrate, so even when you work with a partner, that does not mean that partner can make a change in that system even if they show willingness to. Nevertheless we always know that there is plenty that you can do as long as you accept the limitations of your own discipline.

AT: I want to add that while in Ore Streams it was much more difficult to get in contact for instance with electronic companies, with Cambio it made a complete difference because it was much more possible from a design perspective in terms of design companies. For instance, right now we are in discussion with a company that we are essentially continuing Cambio as an internal RND (Research and Development) were we are trying to apply the same ideas we discussed in Cambio within the industrial production realm. Even if a percentage of our research would be re-applied in this context we would be in any case really happy. We are beginning to see this shift in mentality.

Companies are starting to approach us because of the ways in which we work, as opposed to before were they were more interested in the more superficial side of the business and how our products were looking.

Nevertheless I think the a balance between the two needs to be established, and platforms were research is shared are definitely important. For example when we did Cambio we conducted a lot of interviews, read a lot of content and we could have kept to ourselves. But then what is the purpose? So when we put together the website we wanted to say that we’ve only represented a percentage of the topic, but it is up to the audience, if they are interested, to continue to look more in depth into the topics presented in our work. It is also a responsibility we must have to current and future generations, to be much more generous.

I think that this process of sharing was truly felt in the on- going conversations happening throughout Cambio, whether through the digital material or events taking place at the Serpentine. This seems like a good point to discuss the Geo Design masters you are currently running at Eindhoven. What a time to launch a course considering the current situation we’re living in!

SF: Tell me about it!

It would be great to further discuss your experience in Geo design thus far and your ambitions for the course. Also, to ask you how you think the pandemic has effected our relationship with ecology as designers, and shifted our approach in resourcing materials?

AT: It is unlucky to start this year, but in the Netherlands we’ve been lucky to do a lot of in person teaching considering the current situation. We had a whole first semester in person and now we are starting to do that again. Our experience of teaching has put more urgency on us on speaking of these certain issues and bring reform to the way in that we teach. 

SF: I would wish that more journalists would talk about Covid in relation to ecology and the climate crisis. I think most of us are aware that they are linked, but a great outcome of this situation is that it’s made the climate crisis physical and embodied. We are taking a virus around and because of it closing our environments, which has made it physical and this point is important. Sadly not enough discussion is going on about it. The conversations have been more about what you can do with a virus, and again compartmentalizing knowledge. It has not been about the ecosystem but it has been about the virus. But how can you look at the virus without looking at the ecosystem? It is clearer and clearer that entanglement is the way to look at things in terms of knowledge, development and so on. This is the most visible part of the pandemic.

In terms of design education the pandemic has made it very clear that design is an extremely humane discipline that needs physical interactions. Therefore, I think education online doesn’t work for design because it is not only about the passing of knowledge, but more about conversations, interactions, exchanging energies and having a connection to materials. I went back to teaching physically the other day at the design academy, and it was a joy to be able to do that again.

I think it has so much to do with human-scaled exchanges and the body language through which we communicate in a physical environment. As a student myself, these types of proxemic interactions are something I miss the most. I wanted to ask you on behalf of myself and many other aspiring designers at the early stages of their practice, what climate do you see us going into? and what insight or advise can you share with us to help shape our mindset for moving forward from this point?

SF: It is a difficult question. I think that it depends how you look at education. If you look at education in terms of forming professionals, I don’t necessarily believe in that. We don’t believe in professionalizing someone for a Job or a task. It is not the way we consider education, although there are other institutions that do that. I think as an advice it is important to keep the discipline closer to yourself.

AT: Don’t Compromise. For me this is extremely important because when you graduate you tend to gravitate towards whatever work comes into your hands because you need to survive. But most of the time this causes you to shift focus on the things that matter to you, and especially in the beginning you should never do that. I believe the most radical things you can do in design thinking should happen in the beginning because things get more sophisticated as you move forward.

SF: Some people think that you should be humble in the beginning and aim higher later, but it is the opposite way around. Because the more you grow the more you have necessities than in the beginning. When you graduate you have less compromises and responsibilities towards others than later on in your practice.

AT: It is really important to analyse with a clear focus the reality of design. When we started it was 2009, right after a huge economic crisis, and we knew that to us it wasn’t even important or interesting to work in big companies. Of course we enjoy collaborating with certain companies, but it is important to realize that system of design is more based on royalties and lower pay. I think that this has become more relevant now than even before. I think it is important to understand that design as a discipline is tough and not for everybody, and it is also quite important to say this as a teacher to your students. The ones that go to much more of a authorial side are maybe the one percent, and there is nothing wrong with being in the other 99 percent and working for others. It is totally fine. The problem with universities nowadays that they aims to fulfil this idea that everyone can be an author.

I wanted to conclude by asking you about what you’re looking forward to in the near future? And what direction do you see your practice moving towards from this point?

SF: Let’s start from what is very close by. Cambio will travel, and its expanding in the way it was mentioned before by Andrea. It is travelling to Tuscany and it will expand there, and then to Switzerland and it will expand there as well into a new section, were we will do a extended third version of the catalogue. We are hoping for it to also make it to Mexico, but with the current situation that is a bit more uncertain and difficult to plan. But there is a touring of the exhibition. In terms of our practice in a much longer term, lets say the next ten years, we wish to continue working in the way we currently are, but possibly making the research projects more radical, and the commercial projects more commercial so we can make the radical projects more radical. And in the meantime find ways to input the research that we do. So not only present them and make them available to others. But also find applications for them.

Andrea and Simone I want to thank you both for your time and for joining us for this issue. It has been such an insightful conversation, and I look forward to following the development of your work and practice.

AT & SF: Welcome! it’s been a pleasure and we look forward to the issue.

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