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FormaFantasma

“we position ourselves to be real ignorant but in turn this motivates us to get out of this ignorance”

Formafantasma, led by Andrea Trimarchi and Simone Farresin, is an Amsterdam-based design studio that focuses on investigating the ecological and political responsibilities of their discipline. By placing research at the core of their practice, they create a holistic approach that aims to reach back into the historical context of material used by humans, and outwards to the patterns of supply chains that have been constructed to support and expand its use. Formafantasma’s work often investigates material’s effects on the biosphere and their survival in relation to human consumption.

NR had the pleasure to speak to Andrea and Simone for this issue. The conversation explored their practice’s journey thus far, the processes behind the research and commercial sides of their practice, and what they’re looking forward to in the future. They spoke in depth about designers responsibilities to understand the impact of the materials they use, and that they should be more transparent about the impact of their work. The duo placed emphasis how the lack of communication between practices, corporations and consumers often prevents meaningful large-scale changes to shift the industry towards a more sustainable future, and highlighted the role that designers can play in facilitating better communication in this process. Our talk also covered the Geo-Design masters course the pair currently lead at the Design Academy Eindhoven, which started its first academic year this year.

Andrea and Simone it’s a pleasure to have you with us today and thank you for this opportunity to have this conversation with you. I want to start by asking you about how you met and your journey together as Formafantasma so far.

Simone Farresin: Me and Andrea met in Florence during our bachelors studies. Andrea is younger than me and he really cares to say that. I was in my final year and I was starting to lose interest in design in terms of product design and object based design. When we started to hang out we were looking at many other things. We were going to art exhibitions together, we were traveling around in Italy checking out things we were both interested in. We started living together and realized most of our conversations were design related.

Andrea Trimarchi: And he was helping me throughout my projects. So we started to work together on projects, starting mostly with ones related to graphic rather than product design, which was quite fun because it was something we were doing in our free time. We decided to make this into a more programmatic experience, and while this process was happening we decided to apply to Eindhoven together. Strangely enough we applied with one portfolio for both of us, so the only way to take us was as a duo. And of course we were really interested in what was happening in design in the Netherlands, specially at Eindhoven, because there was an entire generation that were our generation that had studios there, and had created a community around the design field.

SF: It was different in Italy were although there was a fantastic history in design that continues till today, nevertheless the heritage from the past felt extremely heavy. And the Dutch have a tendency of looking forward instead of looking back. This was a reason were we wanted to come here, and its been an extremely informative period. Specially our time in the Design Academy (Eindhoven) were we always say that we received just the questions we needed. We were full of energy and potentiality, but we didn’t know were to channel that, and in the design academy the questions were raised were extremely critical, and in Dutch fashion quite brutal at times. Nevertheless it was invaluable experience because we were asked existential questions for designers rather than focusing just on how something is produced. For example “Why would you produce this in this moment in time?”, “How does it relate to the past development of the design discipline?” and “Where do you position yourself in the world as a designer?”. Although these questions can be overpowering for some, we felt that they were empowering us and encouraged us to establish an agency, and therefore became quite formative for us.

AT: And it really prepared us to the extent that the day after we graduated we opened our studio, and we started Formafantasma and so on.

I realize that its the 11th year anniversary of your studio so congratulations on that. As an aspiring designer it’s quite informative to look at your progression throughout these years, and how you’ve managed to position the research and commercial sides of your practice in a way that they inform each other. My most recent experience of your work was Cambio (Serpentine Galleries, London), and the project focuses on the use of wood as a material in the industry, and the impact it has on the environment. To me this project highlights the emphasis you place on reaching across different disciplines, and engaging with a variety of practitioners in your research development process. Can you explain why this outreach is vital to this process, and what quality it brings to your research driven work?

SF: I think it’s because when we look at the macro picture within which design preforms it becomes inevitably vital to reach out to other practitioners outside of our field to understand that macro view better. We are more and more interested in looking at design as not only a means to deliver services and products, but rather looking at design in a much bigger infrastructure. Which in relation to materials includes resourcing, distribution, refinement, transformation, recycling and so on. When you start to look at design within this broader system you can begin to question what design can do and cannot do, and in this process reaching out to other practitioners is a way to better understand the implication and consequences of design.

AT: Also because there is this big narrative that design can solve problems, and in a way it can. But it is important to acknowledge that it’s also true that it can’t simply because we don’t know a lot of things, and the only way of acting on this is to reach out to people that are much more informed than us. So in a way we position ourselves to be real ignorant but in turn this motivates us to get out of this ignorance.

While going through Cambio and the series of interviews you conducted, one of the things that resonated with me is that it was felt in some way that your interest in these ecological issues is driven by the consequences of being designers. This idea that a sense of responsibility transcends into establishing a holistic approach throughout your practice. To further understand this dynamic, what outcomes do you aim to achieve from your research driven work? and what is your process of reaching out to your partnerships to input this research into practice?

AT: Firstly I want to say something, I believe a problem within design is that it is complicit in a way in the disaster we are witnessing. This in turn makes the discipline quite interesting, and whatever we do that is not perfect it can’t be perfect because it sits between exploitation and the destruction of the world. It is in this liminal position were we see all things happening.

AT & ST: Potentiality and also disaster.

SF: Some of the projects we’ve done recently, for example Cambio and Ore Streams, are good models to display our way of operating when we do research. For us it is a way to present ourselves with an expertise that not necessarily people think we have. What I mean by this is that in a way these projects are responses to the questions we never receive from our partners. 

The questions we pose ourselves when we develop those projects are the questions we would wish to receive, and the challenges we would wish to be asked. But we are using this to show that we hope that the conversations we have with our more commercial partners , and partners in general, can grow in this direction. I think the more people get to know us, the more the questions we receive become sharper and pertinent for what we can do. Of course it is still a struggle because the infrastructure we were talking about before is not necessarily easy to penetrate, so even when you work with a partner, that does not mean that partner can make a change in that system even if they show willingness to. Nevertheless we always know that there is plenty that you can do as long as you accept the limitations of your own discipline.

AT: I want to add that while in Ore Streams it was much more difficult to get in contact for instance with electronic companies, with Cambio it made a complete difference because it was much more possible from a design perspective in terms of design companies. For instance, right now we are in discussion with a company that we are essentially continuing Cambio as an internal RND (Research and Development) were we are trying to apply the same ideas we discussed in Cambio within the industrial production realm. Even if a percentage of our research would be re-applied in this context we would be in any case really happy. We are beginning to see this shift in mentality.

Companies are starting to approach us because of the ways in which we work, as opposed to before were they were more interested in the more superficial side of the business and how our products were looking.

Nevertheless I think the a balance between the two needs to be established, and platforms were research is shared are definitely important. For example when we did Cambio we conducted a lot of interviews, read a lot of content and we could have kept to ourselves. But then what is the purpose? So when we put together the website we wanted to say that we’ve only represented a percentage of the topic, but it is up to the audience, if they are interested, to continue to look more in depth into the topics presented in our work. It is also a responsibility we must have to current and future generations, to be much more generous.

I think that this process of sharing was truly felt in the on- going conversations happening throughout Cambio, whether through the digital material or events taking place at the Serpentine. This seems like a good point to discuss the Geo Design masters you are currently running at Eindhoven. What a time to launch a course considering the current situation we’re living in!

SF: Tell me about it!

It would be great to further discuss your experience in Geo design thus far and your ambitions for the course. Also, to ask you how you think the pandemic has effected our relationship with ecology as designers, and shifted our approach in resourcing materials?

AT: It is unlucky to start this year, but in the Netherlands we’ve been lucky to do a lot of in person teaching considering the current situation. We had a whole first semester in person and now we are starting to do that again. Our experience of teaching has put more urgency on us on speaking of these certain issues and bring reform to the way in that we teach. 

SF: I would wish that more journalists would talk about Covid in relation to ecology and the climate crisis. I think most of us are aware that they are linked, but a great outcome of this situation is that it’s made the climate crisis physical and embodied. We are taking a virus around and because of it closing our environments, which has made it physical and this point is important. Sadly not enough discussion is going on about it. The conversations have been more about what you can do with a virus, and again compartmentalizing knowledge. It has not been about the ecosystem but it has been about the virus. But how can you look at the virus without looking at the ecosystem? It is clearer and clearer that entanglement is the way to look at things in terms of knowledge, development and so on. This is the most visible part of the pandemic.

In terms of design education the pandemic has made it very clear that design is an extremely humane discipline that needs physical interactions. Therefore, I think education online doesn’t work for design because it is not only about the passing of knowledge, but more about conversations, interactions, exchanging energies and having a connection to materials. I went back to teaching physically the other day at the design academy, and it was a joy to be able to do that again.

I think it has so much to do with human-scaled exchanges and the body language through which we communicate in a physical environment. As a student myself, these types of proxemic interactions are something I miss the most. I wanted to ask you on behalf of myself and many other aspiring designers at the early stages of their practice, what climate do you see us going into? and what insight or advise can you share with us to help shape our mindset for moving forward from this point?

SF: It is a difficult question. I think that it depends how you look at education. If you look at education in terms of forming professionals, I don’t necessarily believe in that. We don’t believe in professionalizing someone for a Job or a task. It is not the way we consider education, although there are other institutions that do that. I think as an advice it is important to keep the discipline closer to yourself.

AT: Don’t Compromise. For me this is extremely important because when you graduate you tend to gravitate towards whatever work comes into your hands because you need to survive. But most of the time this causes you to shift focus on the things that matter to you, and especially in the beginning you should never do that. I believe the most radical things you can do in design thinking should happen in the beginning because things get more sophisticated as you move forward.

SF: Some people think that you should be humble in the beginning and aim higher later, but it is the opposite way around. Because the more you grow the more you have necessities than in the beginning. When you graduate you have less compromises and responsibilities towards others than later on in your practice.

AT: It is really important to analyse with a clear focus the reality of design. When we started it was 2009, right after a huge economic crisis, and we knew that to us it wasn’t even important or interesting to work in big companies. Of course we enjoy collaborating with certain companies, but it is important to realize that system of design is more based on royalties and lower pay. I think that this has become more relevant now than even before. I think it is important to understand that design as a discipline is tough and not for everybody, and it is also quite important to say this as a teacher to your students. The ones that go to much more of a authorial side are maybe the one percent, and there is nothing wrong with being in the other 99 percent and working for others. It is totally fine. The problem with universities nowadays that they aims to fulfil this idea that everyone can be an author.

I wanted to conclude by asking you about what you’re looking forward to in the near future? And what direction do you see your practice moving towards from this point?

SF: Let’s start from what is very close by. Cambio will travel, and its expanding in the way it was mentioned before by Andrea. It is travelling to Tuscany and it will expand there, and then to Switzerland and it will expand there as well into a new section, were we will do a extended third version of the catalogue. We are hoping for it to also make it to Mexico, but with the current situation that is a bit more uncertain and difficult to plan. But there is a touring of the exhibition. In terms of our practice in a much longer term, lets say the next ten years, we wish to continue working in the way we currently are, but possibly making the research projects more radical, and the commercial projects more commercial so we can make the radical projects more radical. And in the meantime find ways to input the research that we do. So not only present them and make them available to others. But also find applications for them.

Andrea and Simone I want to thank you both for your time and for joining us for this issue. It has been such an insightful conversation, and I look forward to following the development of your work and practice.

AT & SF: Welcome! it’s been a pleasure and we look forward to the issue.

Ewe Studio

“A horizontal approach of mutual learning, to promote and to translate a skill or knowledge into new meanings and possibilities”

Based in Mexico City, EWE is a design studio that celebrates the country’s rich history of artisanal practice. Tradition is interwoven with new ideas, combining innovation with heritage. The studio was started in 2017 by the Estonian curator, Age Salajõ, Mexican designer Héctor Esrawe, and Spanish industrial designer, Manu Bañó, whose varied backgrounds and expertise allow for their creative approach.

Their work falls somewhere between furniture and sculpture; beautifully-crafted objects that are also technically functional. By amplifying the skill of craftsmanship and the craftsman, their work is inherently collaborative – working with Mexican specialists to create ornate, yet organic, objects. The forms, shapes, colours and textures of their pieces recall the natural elements, something that is reflected in the studio’s approach to using four main processes – glass, stone, foundry work and wood.

EWE Studio’s limited-edition collections are part of a move in recent years to put Mexico on the world stage of design. Here, they explain how their process works and the inspirations that inform the studio’s approach to craft, heritage and their objects.

How do your different backgrounds and experiences influence the work of EWE Studio? 

What has made EWE a unique project is that combination; our origin, the skills, our individual knowledge and sensibilities. Our background and experiences are reflected in the way we approach everyday solutions, and through an open dialogue where those individual differences work towards a solution. 

How does collaboration tie into your work as a studio, and also with artisans in Mexico? 

Collaboration is an essential part of our philosophy, it is the axis of our project. A horizontal approach of mutual learning, to promote and to translate a skill or knowledge into new meanings and possibilities.

How do the four main processes you use (glass, stone, foundry, wood) individually and collectively represent the ethos of EWE Studio?

Those four have, so far, represented the expression of EWE, which by being a young company has created an aura focused on those materials. [That said] we are experimenting with many more materials.

What inspires the form and textures of your work at EWE Studio?

The forms and textures come from many angles; our heritage, the material itself, the sensibility to understand new possibilities out of a “found” moment or expression during visits to the workshops. We forge our inspiration from Mexican history and create new meanings and languages from that inspiration point. We love to mix raw and pristine textures and often keep parts of the stone surfaces as we found them. 

Since the studio began, have you adapted your processes for working together? How do you see the studio progressing and growing?

We have maintained the same creative process, with a deeper understanding of the soul of EWE. The studio has evolved, allowing us to integrate a small team in our everyday life besides design activities. We have assigned the efforts of production, administration, sales to each one of us. 

The three of us work very tightly together and with our team. We communicate throughout the day and are very much in the loop with different aspects of the studio. We regularly hold design meetings to create new work, but after that we all have different roles we play. EWE is a young studio but we have been fortunate to work with different galleries from around the world who are promoting and selling our work. 

Your pieces are a mix of sculpture and object – how do you see them being used?

They are pieces with an iconic and strong expression – pieces with character. Most of them are reinterpretations of an utilitarian background or a reminiscence of it. Many of our clients use them; some of them have them for contemplation. Even though we aim to create sculptural design, they are all functional. Even if the line between design and sculpture is blurry.

And how do you distinguish these pieces between art and design – does that matter?

From the start, EWE has been focused on promoting the skills of the artisans and create a dialogue with our heritage. Most of our inspirations comes from a utilitarian background, from elements that were used in ceremonies and/or worship.

Credits

Images · EWE STUDIO
https://ewe-studio.com/

Rina Yang

“the pandemic happened, and I think the drama world struggled more than commercials”

When she was younger, Rina Yang would keep in contact with her best friend in London by making, editing and sending ‘video letters’ from her hometown in Japan. Rina later moved to London to study and while there, saw an ad for a film school. The course was mostly theory with very little practical work, she told Lecture in Progress in 2017, but nonetheless gave her a reason to remain in the UK. Rina’s first roles in the industry involved working as a camera assistant on short projects. ‘I only did it properly for a couple of years,’ because as she tells me over the phone, it was a stressful role. But she did find common ground talking to directors during breaks about the creative processes behind the work. ‘I was better at that, than looking after the camera.’ And so, she pivoted – cutting her teeth in music video and short films jobs that her friends would ask her to work on. ‘One thing led to another,’ Rina adds – and she was able to carve out a space for herself as a director of photography (DP), a notoriously difficult role to break into and succeed in.

As a DP, Rina has worked on music videos for artists including Kamasi Washington, Vince Staples, Björk and FKA twigs (including the “controversial” and “risqué” ‘do you believe in more’ advertisement that twigs directed and soundtracked for Nike in 2017). Rina regularly balances projects across music videos, commercials and narrative work, a crossover she tells me is quite uncommon. And though her approach may differ depending on the project, her work consistently demonstrates an aptitude and eye for capturing the people and characters in front of the camera. A scene from the BBC’s Windrush drama, Sitting in Limbo, from last year, or the third series of Top Boy (for which Rina shot a number of episodes) are as beautiful and captivating as, say, a Rimowa commercial with Adwoa Aboah or her work for Sephora. 

Rina’s talent and vision as a DP have made her a sought after name in the industry – even at such an early point in her career. She was named by British Vogue as one of the 14 rising stars in the creative industries back in February, described as a “New Wave of boundary-breaking visionaries bringing fresh, exciting perspectives to the creative industries”. Her portrait to accompany the piece was shot by Campbell Addy who, like Rina, is part of a new vanguard of young talent. Last year, Rina was also included in the BAFTA Breakthrough list for 2020. Being recognised by organisations like BAFTA is great, Rina tells me, but it’s not something she’s had much time to think about, ‘I haven’t properly got my head around it.’ But, she adds, she definitely feels as though she’s at an interesting point in her career. That said, having faired the storm caused by the pandemic, Rina is now remarkably well-placed to continue to grow and nurture her skill. 

You’ve done a lot of commercial work with the likes of Nike, Rimowa and many others, and TV work for shows like Sitting in Limbo and Top Boy. How do you balance the different projects you work on? Is there something specific that draws you in?

I think the selection of the projects really comes down to your personal taste and what you find interesting. When I do commercials, I’m less selective because it is a very short commitment, and it’s a good opportunity to meet new directors and new collaborators. So I’m less picky and I’ll take the risk to work with new people. When it comes to narrative, it’s a whole different conversation. There’s a lot more boxes to tick to see if it’s the right project to do. It’s a different process, but I do like doing both. With my narrative work, you get paid less but I think it’s more of a romantic thing.

With that said, I love that your commercial work don’t just feel like adverts. They’re like short stories in their own way.

The directors and all the creatives I’m drawn to tend to have that kind of style. I don’t find the very straight up advertising that interesting. I mean, to be honest, sometimes we just do very boring commercials. You just don’t shout about it. But I think the ones that I get to shoot, they tend to be creative ads with slight narrative threads. And I’m grateful that I’ve been able to shoot some of them. You kind of flex your narrative muscle a little bit, but it’s a very different working environment in commercial compared to narrative. 

You’ve got a very distinctive use of colour, texture and lighting. How did you develop that style? 

When I started out my style was a bit more documentary because it’s hard to afford to do a big lighting setup. But even with documentary style, I don’t want it to look like what it looks like with the naked eye. So I try to heighten what you see, by using different lenses, or how you expose the sensor or the film – to add your take on the reality you see. 

As I progressed in my career, I could afford to have a good crew with me and all these big lights. And I guess that’s when I started using a bit more colour. I did go through a period of using a lot of colours because I kept getting asked to do that. I think with any artist or DP, we’re versatile so it’s nice not to get pigeonholed into one look. In general, I like to heighten the reality of a scene, and I think, “what if I did this” – I talk about a lot of what ifs, and still do some colourful lighting here and there.

So as a DP, how do you tell a story and create narrative?

How would I tell a good story? First of all, there has to be a good script, and there has to be a good director to execute that. I can only advise how I think we could shoot things, or collaborate with the director. In the beginning when I started out, it was quite hard to find directors on that level. One the hardest things in the beginning is to find a director who can execute the narrative in the way you see it, or better than how you imagined it. So I think I really collaborate with my directors, talk about how we see it. 

I guess it’s such a collaborative process; you’ve got to be able to work together well.

Yeah, definitely. The level of collaboration is different in music videos, commercials and narrative. With commercial, they tend to come with already established ideas –  with exactly how they want it to look because they’ve gone through a lot of chats with the clients and agency, and they tend to have have every exact visual references that I will need to execute. So there’s no huge room for us to create the look from scratch. And then music videos, you can be a little bit more funky with it. And with narrative, if it’s a TV show and you’re the first block DP, you can create the look with your director and showrunner. If you’re coming into the TV show in the middle of it, then you have to replicate what’s been established. And then if it’s a movie, there’s a lot more room to experiment. That’s why a lot of DPs prefer to do movies and the first block of TV shows. 

Has the pandemic changed your work process and schedule much over the past year?

Before the pandemic, I was going to shoot TV shows or films in 2020. I was shooting a lot of commercials early in the year because I was going to work hard on commercials until the spring, so I could afford to do a film or TV show that I like. But then the pandemic happened, and I think the drama world struggled more than commercials, so they’ve been on pause for a lot longer than advertising. Now, I’m reading scripts and trying to decide what narrative projects I should do next. This past year has been an interesting switch I think, because I was going to shoot a drama this year, and after doing commercial for a year, I’m really ready to shoot another long project, TV show or movie. 

Does it help having the balance of both commercial and narrative work, and being able to fall back on one or the other?

For sure – I take influence from both commercial and narrative. But, you know, I do switch my brain; if I’m pitching for a film, I’ll switch my brain to a narrative aesthetic and approach. My visual references would be quite different from what I would put in for commercial work because I think the commercial world is more like eye candy. It has to be catchy because we only have a minute or so to tell something. You have to say something in a very short amount of time. But when it comes to narrative, there’s a lot more room to grow and develop.

Credits

Images · RINA YANG

Ishiuchi Miyako

“Photography is the work of evoking time using light”

The photographer, Ishiuchi Miyako, grew up in the Japanese port city of Yokosuka in the aftermath of the World War II. Yokosuka is one of the largest overseas US Naval base, and it was against this backdrop that Ishiuchi Miyako grew up. She went on to study textiles and weaving in Tokyo in the late 1960s, and whilst there, discover a passion for photography. Ishiuchi Miyako returned to Yokosuka in the 1970s to confront the place that brought joy (in the form of American exports like jeans and pop music), fear and anger, as a city overrun by the – sometimes sinister –  pleasures of the military occupation. Once there, Ishiuchi Miyako began documenting the city in grainy black and white images that capture a place shrouded in confusion surrounding its identity. Her images are scenes of a Japanese urbanscape, that much is clear, but the lingering presence of Americanisms here and there in oftentimes deserted scenes feels alienating and menacing. Ishiuchi Miyako titled this body of work Yokosuka Story after a hit Japanese pop song, and its release as a book in 1979 launched her career in a male-dominated field. 

Ishiuchi Miyako would later create a series of work around the time of her 40th birthday, in which she contacted women of the same age to photograph their hands, feet and bodies up close. The work, 1∙9∙4∙7, captures imperfections, wrinkles, and scars as evidence of the life’s impression on the human form, not quite young but not old either. What is striking about Ishiuchi Miyako’s photography is that many of her projects seem to inform the next body of work. After the book publication of 1∙9∙4∙7 in 1990, Ishiuchi Miyako turned her attention to another series, Scars – a tender exploration of scarred bodies. One particularly striking image, Scars #13 (Accident 1976), shows a woman’s torso in soft focus; a lengthy scar etched into the natural dip of her stomach. ‘While a person hopes to remain unblemished through life, we must all sustain and live with wounds, visible and invisible,’ the photographer explains in the afterword of the 2005 book, Scars; ‘It is an imprint of the past, welded onto a part of the body.’ 

In 2000, when Ishiuchi Miyako had been working on the Scars series for almost a decade, she persuaded her mother to take part – hoping to document scars from a cooking accident that left their mark on a large part of her body. Unbeknownst to both Ishiuchi Miyako and her mother however, the latter would be diagnosed with liver cancer not long after the photographs were taken and died within a short space of time. Left with her deceased mother’s belongings, Ishiuchi Miyako began working on her next series, Mother’s. In attempting to grapple with the grief she was experiencing, coupled with a complicated relationship with her parent, Ishiuchi Miyako turned to photographing the shoes, underwear, dentures and make up left behind. A hairbrush is captured with strands of her mother’s hair still entangled in its spokes. In one image, Ishiuchi Miyako photographs a snapshot of her mother from the 1940s stood in front of a vehicle. Her mother drove an ammunition truck during the war; another reminder of Japan’s fraught history.

Mother’s was shown in the Japanese pavilion at the 2005 Venice Biennale; it was after that that the photographer was approached by the Hiroshima Peace Memorial Museum to photograph clothing and accessories belonging to the victims of the atomic bomb. Without the familial connection to the belongings of a parent, in hiroshima, Ishiuchi Miyako forges a relationship with the objects themselves. For the series, the photographer carefully positioned each item of clothing – sometimes talking to them, the curator of the museum told Getty in 2015. The images are beautiful, affording an almost anthropomorphic feeling to a dress or a blouse. But these images are hard to look at too; after noticing the detail of a collar, intricate needlework or the vividness of a print, the eye turns to the tears and charring in the fabric. As Makeda Best, Curator of Photography at Harvard Art Museums, wrote in 2015, ‘These “scars” on the fabric serve as metaphors for the bodies of bomb victims and of a nation.’

Following hiroshima, Ishiuchi was commissioned by the Museo Frida Kahlo in 2013 to photograph 300 of the artist’s belongings, sealed in the bathroom of her home in Mexico until 2004. The result is a body of work that both forms a bond with the clothing of someone the photographer never knew, and begins to build an impression of a woman’s life. Over the course of her career, Ishiuchi Miyako’s photography has worked to leverage an intimate portrayal of women and womanhood, of time, suffering, loss and memory, into a world of brutality and hardship. 

Has your outlook as a photographer changed over time? 

Photography has always been a product of its time, and has always changed with the times. My photographs may change in superficial terms, but what I am basically expressing and my mentality remain unchanged.

You mention that it was photographing your mother’s lipstick that led you to take colour photography. What difference is there between shooting in B&W and colour, and what impact does this have on the final image? 

I can do every step by myself when I’m working in black and white. My ideal here has been to take full responsibility for every stage: shooting, developing, printing. When I’m working in colour, I just take the photographs and have the rest of the work done at a lab. When I started doing this, it was very refreshing to have the works be out of my hands and be able to look at them more objectively.

With black and white, I felt like I was clinging to the photographs throughout the entire process. When I started working in colour, I felt in a way as if I had been liberated from photography. Black and white is a world of artistic creation, while colour is the world of everyday life. At the same time, both black and white and colour are just approaches, and it doesn’t matter which you use.

The photographs of Yokosuka are commended for their grainy texture. What are the attributes that make a powerful image? 

The Yokosuka photographs are not intended to have a powerful impact. When I printed my first photograph, I realized that a photograph is a collection of ink grains on paper. I wanted to print those particles properly, so I developed the film at a high temperature. Grains are like units of time, and I tried to make prints as if I were counting them one by one.

I like the analogy between your background in weaving and the process of photographic development.

Do you think there’s something similar with the photographs themselves; weaving moments of time into history? 

Photography and textiles are very similar – they are both water works. It was a revelation to me that the colour-fixing liquid used for dyeing yarn and the stopping liquid used for photography are the same thing. Making textiles is very labour-intensive work. Photography is the work of evoking time using light. Both of them are jobs done by hand.

A lot of your work involves photographs of objects and possessions. Do you see photographs as being objects and possessions too? 

“A photograph is a narrative that documents and renders memory visible in two dimensions, transcending objects and possessions.”

Photographed subjects are given new value and meaning, and by becoming part of a photograph they become almost eternal.

Did you take a different approach photographing the possessions of your mother and Frida Kahlo, compared with the clothing of Hiroshima victims (whose identity we might not know)? 

/hiroshima, Mother’s, and Frida all share the same intent in that they focus on what has been left behind. I took the same approach to photographing these three subjects, but Mother’s began as my own personal project, then after being shown at the Venice Biennale it became a photographic work that transcends my own personal concerns, expanding from the private to the public. This later shaped the specific development of /hiroshima and Frida.

I find it interesting that you don’t attach messages or captions to your photographs. How does that relate to the objects (clothing/possessions) that you photograph? Do you try to interpret the meaning that their original owner gave them? 

I consider my photographs to be creative rather than documentary, and I take them from my own point of view and with my own values. I believe that adding a message or caption to my photos would take away the viewer’s freedom of thought. I want people to be free to see my photos from their own perspectives, and to attach their own words to them. 

I cannot photograph the past. My work is based on encounters with things left over from the past, but which are in front of me, in the same space and time, in the reality through which I am living in now. In particular, the bombed artefacts of Hiroshima cannot become part of the past.

/hiroshima is very different to Yokosuka Story – how do they capture the aftermath of the war in Japan and the country’s relationship with America? 

I made my debut with Yokosuka Story, a series that is kind of a personal sentimental journey.

“I was born in the post-war era and spent my adolescence in a community with an American military base, and I enlarged these prints to exorcise emotions like scars I felt I had received from the Occupied Japan city of Yokosuka.”

There is a connection between Yokosuka and the history of the atomic bomb dropped on Hiroshima, which played a huge role in ending the war, and which I documented about 30 years later. Yokosuka still serves as the home port for Asia’s largest nuclear-powered aircraft carrier. The post-war period is not yet over, and the reality is that Japan is still under US control. My photographic work, which started in Yokosuka, inevitably turned toward Hiroshima, and /hiroshima is still an ongoing project.

Credits

Images · ISHIUCHI MIYAKO
Special Thanks · THE THIRD GALLERY AYA

Félix Maritaud

“you just have to give it a space, a medium, the body”

Félix Maritaud has catapulted to success in French Cinema with his breakthrough role in Sauvage; solidifying him as one to watch. The Camille Vidal-Naquet directed film, depicted Maritaud as a male sex worker in the streets of Strasbourg in search for love. Maritaud’s ability to play emotionally complex characters has proved to be a reason why he is helping to change the landscape of French cinema and challenge Queer roles within. 

NR speaks with the actor about some of his most prevalent roles and the preparation behind the characters and where we can expect him in the future. For the 28-year old Saint Laurent muse, 2021 will be a fruitful year with projects such as L’énnemi de Stephan Strekker, and in Tom by Fabienne Berthaud.

Felix, It is great to speak to you. First of all, growing up, was there a significant role that inspired you to get into acting?

I won’t lie, I never thought about acting before some people asked for it, it just happened, and for good because i really do love this way to explore life through my body.

Before that I was more inspired by art history, artists, paintings, I’m not watching a lot of films, I don’t have many references about movies and cinema, I just participate sometimes.

One of your first roles was in ‘120 Beats Per Minute’ (2017) directed by Robin Campillo. It is a unifying movie between the personal and the political, tracing back the story Act Up Paris and the lobbying of their activists for adequate legislation, proper research and treatment for those with HIV/Aids. It also centers on the romantic lives of the characters in the movie. Why did you decide to pick this role?

First i always had been really moved and inspired by the history of the creation and actions of ACT UP, even when I was in fine art school at 19 with friends we did « anti-patriarchy » actions creating a group called ACT HOLE as a tribute to ACT UP activists, so when they called me to do a casting ( my first one) for the film i though i already belong to it. 

A standout performance for us was your role in ‘Sauvage’ (2018) in which you play the role of a young sex worker. Could you tell us about the preparation you had done prior to filming?

The casting process was quite long, the idea was really to create a body to the character, a way to move, to stand, to walk, to be naked etc. Camille hadn’t in mind a body like mine writing, he was thinking of a more fragile body type, even if i’m not strong btw, my body was imposing something that we had to adjust and adapt using dance workshops and lots of talks, practicing the body movement of the character on Paris streets,

“trying, trying things to find this strength into vulnerability that is what makes to me the beauty of this young sex worker.”

How was it working with Camille Vidal-Naquet, the film director of ‘Sauvage’?

It was really great, he really knew what he wanted about the film and the character, and we had a really friendly relationship, with all the team actually, so it created a space of strong artistic expression based on truth, empathy and love, because that’s what the movie is about. Camille is a really precise director, and on the other hand he is really open to what the team had to say, or propose.

You have mentioned previously that the character you played in ‘Sauvage’, stepped into your shoes rather than the other way around especially because of how specific the script was. Could you expand on this?

I don’t think of characters as persons you’re building entirely consciously, I don’t want to either. I think that what’s interesting to catch on camera is more an energy, something more fluid than a definition of codified, psychological things that people used to think as the way to define or describe characters.

I think that at a moment of commitment to a character, you can’t ‘control’ it anymore, you just have to give it a space, a medium, the body. So as it was a really intense role, and a really intense shooting too and as I trusted the script and Camille I just let the characters vibration the use of my body, it was really intense, but I did learn a lot from it.

So I’m giving space to my characters, I let myself be pure energy just to let them in, creating their own narratives with my body,

“I think of this job as a relationship, and I try not to impose things on relationships.”

You have also worked with Gaspar Noé in his medium-length movie ‘Lux AEterna’ (2019) produced by Saint Laurent’s creative director, Anthony Vaccarello. Could you tell us more about the movie and how it was working with Gaspar Noé?

I don’t know if I would say ‘movie’ to talk about this work of Genius Gaspar Noé, to me Lux Aeterna is a kind of a narrative manifest about creation of chaos with many levels of understanding. The movie makes me feel like a parallel to what movies are doing to life, changing perceptions of realness, creating a form of chaos as a distortion of an equilibrium between senses and the ‘ways it goes’.  

I like working with Gaspar, it’s really something. As Saint Laurent produced the movie, he had the opportunity to do what he wanted and express it really freely,

“I never saw a script, or texts to learn, pure genius energy.”

You have a strong affiliation with Parisian fashion houses such as Lanvin and Saint Laurent. How does fashion inspire you and your work?

I feel fashion is like a place in society where desire is key and expression of the self is at the center of purposes, style is a way to express people’s self. I met Anthony Vacarello during a radio show we were both invited by Beatrice Dalle, then he invites me to some shows and we get to know each other better, i really like his vision about desire, this provocative chic sexiness with beautiful fabrics and materials, I think he’s making women really powerful and sexy, I really do like what he does, I like wearing SAINT LAURENT leather jackets, its makes me feel so much strength. For Lanvin, I knew Bruno Sialleli from a long time maybe 10 years from common friends, I like his poetry, it’s soft, colors and shapes are soft and sometimes belongs to dreams, joyful ones, and as we have almost the same age we have lots of references in common, he’s a really nice guy.

Your latest role was in ‘L’Ennemi’ directed by Stephan Streker (2020), a movie encapsulating the idea that as human beings we are our own worst enemies in the end. The character you play, Pablo, was written with you in mind. Can you tell us a bit about Pablo and how you played him?

Pablo is jailed with the main character of the movie, they share the cell, it’s a really close relationship into space at first and then into minds, their relationship show a form of class warfare between them, an average politician jailed in front of a young guy, it’s a beautiful relationship and working with Jeremie Renier was a real pleasure, he’s a great guy and always ready to play what I do like a lot.

You have had a lot of success French cinema with these independent movies. Do you have any desire to break into international mainstream cinema?

I wouldn’t say mainstream as to me this word belongs to something I try to escape most of the time in my own life, but yes, I will do every project where i feel like it can reach a level of emotions and sensations i would enjoy, I have many projects to come outside of French films, I love to discover new horizons and way to create so I stay really open to new experiences.

What’s next for you?

You’ll see me soon in L’énnemi de Stephan Strekker, and in Tom by Fabienne Berthaud where I play a guy coming out of prison and finding out he’s a father with the great actress Nadia Teresckevitch, and in You Won’t be Alone, an Australian/American/Serbian horror movie by Goran Stolevski that is  gonna be legendary. At the same time I’m focusing on self stuff like artworks langage to understand more of life, creating pictures, poetry and having fun with DATAs.

Credits

Photography · MICHELE YONG
Fashion · MIREY ENVEROVA
Art Direction · LAURA GAVRILENKO
Grooming · MIKI MATSUNAGA
Creative Direction and Interview · NIMA HABIBZADEH and JADE REMOVILLE
Production · THIRTEENTH PRODUCTION

Sumayya Vally

Sumayya Vally From The Johannesburg-Based Architectural Studio, Counterspace, On Amplifying The Lived Experiences Of Those Who Have Historically Been Overlooked

When Sumayya Vally founded the Johannesburg-based architectural studio Counterspace in 2015, it was against the backdrop of a deeply entrenched narrative of western hegemony. As an architectural student in South Africa, at the University of Pretoria and then the University of the Witwatersrand, Sumayya found the curriculum pivoted around a western worldview. And as the name implies, Counterspace seeks to redefine such a narrative, to amplify the lived experiences of those who have, historically, been overlooked. Earlier this year, Sumayya’s efforts to incorporate marginalised and underrepresented architectural ideas into an existing lexicon were internationally recognised when she was included as one of the TIME100’s most influential people.

Sumayya’s architectural perspective is one shaped by her experience growing up in a place less openly inclusive, though equally diverse. Now 30, Sumayya’s early life was spent in the final years of Apartheid-era Pretoria. And as child, she experienced first-hand the impact that architecture and design can have on people’s lives. As South Africa nears 30 years since Apartheid’s end, it’s a country that remains deeply segregated by race, class and wealth. Architecture and city planning is not an innocent bystander here and have been used throughout history as tools for control, subordination, and exclusion. Sumayya’s exposure to this complicated reality informs the interdisciplinary, and often imaginative, work that Counterspace does.

In 2019, the studio unveiled Folded Skies – a series of three sculptural structures made from interlocking tinted mirrors. The iridescent glow captured in the surfaces of the structures appears to represent the history of a city built on the vast gold deposits discovered in Johannesburg in the 1880s. While the legacy of this glittering past is reflected in the city’s colonial architecture, Folded Skies recalls instead the ecological aftermath of the gold rush. The city remains blighted by toxic pollution emanating from the equally vast number of waste dumps left behind from abandoned gold mines. The presence of these dumps is a reminder both of the aphorism that ‘everything that glitters is not gold’ and of the country’s history of segregation and suffering.

Johannesburg was a city divided right from the start, with mine-owners, wealthy from the gold rush, living separated, then segregated, lives from a black population who were eventually forced into townships in the city’s suburbs. The hangover of that gold discovery continues to wreak havoc. The large domineering heaps act as a physical barrier between rich and poor, black and white neighbourhoods; a reminder that segregation still exists. Toxic fumes from the dumps, which are themselves now being mined for the fragments of gold they may contain, are carried south by the wind, poisoning the black communities who live in their path – environmental racism in practise. Though human-made, the waste heaps demonstrate how materials can be used to control, to divide, to enslave people; as tools to construct a built environment, or as resources to build global trade.

By engaging with Johannesburg’s complicated history, Sumayya and Counterspace’s practice is as much social history as it is about designing for a better future. Uhmlaba, a film made in collaboration with the Guggenheim Museum, will explore South Africa’s history of segregation using soil (as land) as both its catalyst and focus. The studio often uses film and photography (archival and contemporary) to animate their ideas; visual evidence to demonstrate the fluidity of life and people in an urban environment. And if Johannesburg exemplifies how the architecture is used to control and segregate, the architect’s plan cannot always anticipate the unpredictability of the lived city experience. Counterspace celebrates, and designs, with small acts of subversion in mind. And so, as Sumayya explains in our conversation below, a new approach to architecture and the way we look and engage with urban spaces begins with interweaving unheard and overlooked histories into the fabric of our built environments.

Would you be able to share some insight into the upcoming film Umhlaba?

Umhlaba translates to land in Zulu. The land in South Africa, like many places in the majority world has been implicated in our histories of movement, dispossession and displacement, empire and extraction. The film considers the depths, scales and layers of connection (and violences) in our relations to land – through the narration of recipes, stories and ingredients that become part of our cultures and constructions of belonging – to the violence of breathing toxic dust and the zoomed out segregation and separation of bodies from land in Apartheid city planning. The film is a collage of these various scales and entities, and weaves together connections and links between what was assumed unconnected and innocent.

How did you develop the approach that Counterspace takes through research, practice and pedagogy?

Johannesburg has served as a source of immense inspiration for the practice. Because so much of the city exists below the surface, so many ritual, economic and other practices have developed incredible resistances and are able to surface and exist, despite being excluded by our city’s histories and infrastructures. There is so much that lives beyond the limits of traditional planning, design and beyond the tools of the architectural plan, section and elevation. These ways of being invite us to imagine different ways to draw – to find tools to learn, absorb, understand, listen to and interpret our conditions. Many of them are aural, oral, atmospheric – which has given rise to drawing through film, performance, choreography, the digital, sonic and atmospheric field notes, temperature, colour, etc., to develop an expanded lexicon and ways of reading and seeing Johannesburg.

What informs your approach as an architect to incorporate performance, the medium of video/film, cultural histories into the practice?

Rituals, ways of being and the lives of people in my city – and this intent to draw, make visible, amplify and sharpen aspects of our histories and cultures that cannot be included in the traditional tools and ways of archiving that the discipline and the profession of architecture has inherited.

Counterspace’s work delves into materials like sand, soil, everyday detritus, so I’d love to know what you see as the cultural importance of “material”? 

I very much see materials as shifting earth and land; constantly being negotiated, reconstituted and reconfigured. Whether implicit or explicit, all projects stake a political claim in their approach to materials. I am very interested in the use of detritus, in traces and reconfigured leftovers, in how these give us a reading of our relationships to the earth. Materials are not neutral – everything, from cane and cotton, to concrete and gold – is a reading of our ties to each other and our histories (and consequential futures). I am also interested in blurring the binaries that we have drawn between ourselves and the world we are in, and a part of. Johannesburg has also given me an implicit desire to be resourceful and to piece together a lot with very little.

How do you navigate the kinds of architectural malpractices/Western authority that shaped the studio’s raison d’être?

I see my practice as an effort to realise design languages from places of difference – different ways of being and seeing, different histories and stories – and in that sense it has always existed tangentially to the dominant canon. I think things are changing now, but for a long time this meant that the work was quite invisible to the dominant canon. I very much see myself as part of a generation and a movement working to translate and embody our own positions of difference and bring a critical mass of them into the world. Any identity that is different to the dominant discourse is a lens with which to see the world from a different perspective – which is so needed, now more than ever.

It’s interesting to think of spaces where people gather as places that weren’t always envisioned as serving those very purposes. How did growing up around Johannesburg shape your understanding of this?

Our city, of course, has a history of clandestine meeting and organising – from pirate radio setups on kitchen tables to underground jazz during Apartheid. The city has such a divisive understanding of what public is and looks like. In many regards, we never had public spaces that are truly designed for everyone and that have truly drawn on our ways of being and our understandings and cultures of what ‘public’ is and looks like. But, in many other ways, the resilience of practices and gathering that exist outside of, and despite formal limitations, has been a revelation. Being able to see and read these, and learning from the atmospheres and spaces that are created by people and their practices of gathering and constructions of belonging – whether at a carwash, at a petrol station, for a lunchtime gathering, or church on a patch of leftover veld grass in the centre of the inner-city – has been deeply fundamental to my practice.

 

Kevin Saunderson

“no matter how big we became, it was always a struggle back home”

Back in June, Kevin Saunderson of Inner City made headlines when he claimed, in an interview with Billboard, that the music industry had failed Black artists. And he’s got personal anecdotes to back that up – recalling, over the phone to NR, the time himself and fellow Detroiter, Derrick May, played a festival in Australia almost ten years ago. The pair found themselves playing a stage with around 200 capacity; the Canadian EDM producer, Deadmau5, was on the main stage, playing to an audience maybe 20, 30, 40 times the size. 

It’s a story that captures dance music perfectly in a nutshell. Back in the 1980s, it was Kevin, Derrick and their high school peer, Juan Atkins, who pioneered and popularised techno in Detroit; young, Black producers making music for people like them. ‘Our crowd was 90% Black,’ Kevin explains – sure, the crowds were smaller than they are now, but that’s because EDM music exploded into a billion-dollar industry. An industry whose most well-known faces are male and white; Deadmau5, Skrillex, Diplo, David Guetta, and so on.

What’s the solution? Kevin thinks that it starts with promoters, agents and general management because, at the end of the day, ‘they’re who put music in front of you.’ There needs to be more Black management in the industry to ensure that people of colour are getting more opportunities and not being ‘taken for granted’; he sees it as a collective responsibility to bring other artists up. All that said, Kevin sees the scene as being in a good place, pandemic aside; there’s a more diverse sound coming through the next generation, much more so compared to back in the day. 

Kevin was born in New York, before moving to Belleville, a suburb in Detroit, as a teenager. It was there that he met Derrick and Juan, and it was also there that, together, the three would define the sound that became Detroit techno. The 1980s provided the perfect environment for a new genre to grow; in Chicago, there was house – pioneered by the likes of Frankie Knuckles and Marshall Jefferson, and in New York, there was disco (and later, garage). Though the scene in New York pivoted around gay culture, Kevin would travel back and forth from Detroit to New York for the music, going to legendary clubs like Paradise Garage to see Larry Levan play. It was an inclusive scene in an otherwise segregated music world;

“I was always inspired to make music for everyone because I was inspired by New York where it didn’t matter who the music was for.”

When Kevin formed Inner City in 1987, he brought that inclusive nature of the disco scene to the techno sound he’d found in Detroit. 

At the time, music by Black artists was regarded with hostility in America – something Kevin and Inner City found ‘no matter how big we became, it was always a struggle back home.’ It was when the band’s first hit single, Big Fun, recorded with vocalist Paris Grey, was included on British DJ, Neil Rushton’s compilation album, Techno! The New Dance Sound of Detroit (1988) that Inner City found success. And though Inner City’s second hit single, Good Life, is now recognised as a definitive anthem of the era, Kevin notes that no amount of global success changed their prospects back home. Artists who’d found success in the UK and beyond were met with doors slammed in their face back in the States; ‘they’d hear that agents are full up, “our rosters are full.”’ 

It never put Kevin off. Since those early days, he’s produced under many different names, from E-dancer to KS Experience, and in 2019, he brought Inner City back from retirement with the help of his son, Dantiez, and the singer Steffanie Christi’an. Back in August, the band released their first album as a new formation (and Inner City’s first in almost 30 years). We All Move Together is a celebration of dance music, from its formation in Kevin’s early career, to the present day. After being shown a clip of the actor and DJ, Idris Elba playing Big Fun by his friend Dennis White (Inner City’s original tour manager), the idea was floated to bring him into the mix for the album. ‘When I saw that, it sparked something to contact Idris.’ The result was the album’s opening track of the same name, in which Idris provides a spoken word history of the dance music industry. The album plays like a crossover between old and new, sidestepping the otherwise white-washed EDM scene. 

Working with Dantiez and Steffanie has given Kevin the chance to shape Inner City for a new audience, whilst being able to also keep its legacy going. When it comes to Steffanie’s vocals, it’s been great to create new songs that are shaped around her voice; ‘at the beginning, it was just previous stuff and that’s always difficult for anybody trying to sing someone else’s song.’ Kevin’s also open to using technology differently to the first-time round.

“Technology back then was more hands on, more hardware-based – you had to touch something. Software imitates what was done in the past, it’s recreating what I created.”

It was because of the technology that he got into producing in the first place, using sequencers like the Squarp, and drum machines like the 909, 808, 727. 

Kevin ‘appreciates both ways’ now – sure you ‘had to put the work in with the old ways,’ but newer software, like Logic and Ableton are shaping the future. It’s clear that Dantiez’s influence has rubbed off on his dad; it’s something Kevin has been sure to emphasise since Inner City reformed. And it makes sense because, at the heart of his music and the philosophy that underpins it, is a desire to push forwards. It was the futuristic sound of the German band, Kraftwerk, that had a huge influence on Detroit techno. How did a band from Dusseldorf end up on the radar of a teenager living in the suburbs of Detroit? Via the radio station of the Electrifying Mojo, who had a profound effect on Kevin, Derrick and Juan.

“Kraftwerk used technology to make music and it was so future sounding”

—Kevin explains. It provided the tools to create a definitive sound of the era, one that was able to reach a global audience without interference from the music industry guard. Risen from the ashes of a city decimated by the decline of the car industry that revolutionised the twentieth century, came a genre of music that would change the world once again. And, as Kevin points out, the legacy remains; ‘Detroit is Detroit – DJ’s always want to come to Detroit to play.’ 

Credits

www.instagram.com/kevinsaunderson
www.kevinsaunderson.com
Words · ELLIE BROWN
Photograph · Scott Sprague
Thank you to the Prizm Network

Kaytranada

Pivotal points and personal breakthroughs

As the sun sets earlier and the air gets colder–as the weather folds–Louis Kevin Celestin (also known as Kaytranada) is returning to Los Angeles to pick up where he left off pre-pandemic, with a new understanding of himself. When the coronavirus broke out, he was in the midst of lining up studio sessions with artists, shooting a new series of visuals, and transitioning to a more collaborative creative process. Bubba–his sophomore album–had just been released and he had tour dates booked around the globe throughout the year. Be that as it may, he had to wrap things up and return to shelter in his Saint-Henri apartment. The pulse and tempo of his raw and distinctive take on out-and-out dance music would also have to stay confined in the custody of TikTok dancers for the time being. 

2020 was meant to be everyone’s year, but our most ambitious intentions subsided to a transformative journey of trials and tribulations as things went a whole other way. Abundant introspection has brought many of us to retrace our own pasts and re-imagine our futures in tides of hope and fear. The conversation Kevin and I shared was the occasion to revisit pivotal points of his life and personal breakthroughs of the past year, as well as the impact it has had on where he stands today, in the world and within himself. 

Born in Haïti and raised on the outskirts of Montréal, his notion of belonging has been in continuous motion over the years. Grappling with his perspectives on queerness lead him to find multiple groundings for his identity, as an artist and as a person. Growing into the power of only saying “yes” when he means it, of setting boundaries and maintaining them has meant asserting a much truer self. After spending the summer re-connecting in different ways–with nature, with friends, with other creatives, with himself, with film, with literature, and so on–he is back in phase with his own rhythm. 

Over the years, you’ve shared with me how touring and the acclaim that has come with it has been a source of relief at times, and the cause of distress at others. How has your relationship with being on the road shifted? 

In 2014, I was going on my first tour. The ‘If’ and ‘Be Your Girl’ remixes were buzzing, I had shows in Montréal getting sold out, people were showing up, it was kinda crazy, everything was growing at the same time… so my first tour in Europe was… a first tour. It wasn’t a disaster but my manager and I were learning a lot, especially my manager because I was always counting on him. I’d never been to Europe. I went to London first to just chill then we went to Italy for the first show and the hotel was in the middle of nowhere in some outskirts really far from the city and I was like “what the fuck, that’s Milan?” *laughs* […]. 

Touring was like an escape for me; when I went to LA for the first time, I met my label and the Soulection people, and it was like wow I’m finally there. When I’m in LA, I’m in a good space that’s nourishing to me, good vibes.. that’s what I’ll pay attention to– seeing, things I’m aware of… I used to not deal with it the right way and wouldn’t do much out there, now I’m trying to be more present mentally and trying to be less shy too, not that there’s something wrong with being shy– just not overthinking or holding myself back. 

All this LA shit happened before my first European tour actually, which is crazy. I was in LA, I was finishing school, which I didn’t even finish… I got the Boiler Room LA offer, then I went to Europe that summer. I came back to Montreal and right off the plane I had to head for Murale Festival, one of the first ones. That’s when I saw that a lot of people were there just to see me, there were so many people dancing to my shit, I played some unreleased stuff that later became hits.

A true homecoming. So when did the feeling switch up? 

Yeah, so when I went back on tour, my first album wasn’t out yet, I had only released 2 singles with XL– so I was on tour with no new music, which really bothered me because I was either playing other people’s music or songs from 99.9% that wasn’t even out yet, and people wouldn’t recognize [them]. 

I would often tell my manager ‘I can’t do this anymore’ and he would be like ‘hang on man, you can do it’, to a point where I got really sick on tour– overworked, stressed, I couldn’t eat, and thank God my brother was there because it really saved me.

“I would be trembling with shivers, I had to perform sick and go right back to bed shaking, throwing up my meds, I couldn’t eat, I had to force myself to eat soup… at the same time I was drinking a lot and I didn’t know that drinking was gonna kick my ass the way it did, like every night getting drunk, my head was hurting, it was killing me… there was so many things that I didn’t realize, I was kinda overweight too… I was not well.”

All that back to back stress accumulating into a burnout… how did you cope with that? 

I stayed home for much of 2015, I had money though, which was cool, so I was really like “okay this career shit works, I’ll be back on tour later on”. It was bitter-sweet because I loved to perform but I didn’t like traveling from a city to the next, so it would’ve been a lot better if I had like 3 days off in Berlin, because I wanted to see Berlin, I wanted to see Philadelphia… 

I had to take a long break, I was at home, I really wanted to move out and get my own spot– my mom couldn’t understand it– but I was like ‘I’m still sharing my room with my brother and I’m 24 years old this is ridiculous’… I hadn’t come out of the closet yet, so that was just before I put out 99.9%. 

So while there was so much changing on one side of your life, it was more of the same on the other 

Yeah so then I stayed home, worked on the album; I didn’t even work in the studio with anyone on that album, I mixed it by myself and then I turned it in, and the album came out in May 2016, a couple of weeks after the article where I came out. 

I came out years before but I had to re-come out again– because I had told my family I was bi to be more acceptable, but

“it got to a point where I told them ‘I’m not gay anymore, I’m delivered’, forcing myself to not-be-gay and to have girlfriends, because my friends would ask me ‘so when are you gonna have a girl?’, my uncles, everybody was worried for no reason, like, mind your business.”

Did that help you understand yourself better? 

I mean, there was a typical identity of being gay, so I wasn’t sure of myself because there weren’t gays like me that listen to Madlib or like Mobb Deep or Tribe Called Quest or M.O.P., raw shit like that– that’s what I listen to every day. I got my own divas that I like but it’s like Mariah Carey or Janet, she worked with J Dilla you know– because they’re hip hop. 

Yeah, even Mariah singing over Shook Ones or Cam. 
While a lot of people have been adapting to the concept of remote working, you’ve said you like working that way better from time right? 

Yeah I mean at the time I used to, but I don’t want to do that anymore, because I always know [how it’s gonna turn out] when I work remotely, so now I really wanna be out there and create with the artists, its more fun. And I used to get too much in my head when I would try to create with an artist and that wouldn’t come out as nice but yeah I know now I’m not gonna just work remotely, and it worked ’til covid happened– like I was ready, I put out Bubba, which was what I really sound like personally, so people reached out and those that did because of the album, it made me more confident to just do my thing, so that was working out until covid happened and I had to go back home. 

It’s ironic that right as you were becoming more comfortable with that way, everything had to shift back to remote working. 

Yeah, it makes me forget that I was that way, that I was ready to work with people. Some days I’m like– I’m going to LA soon, so– I forgot– I feel like I’m back to my old ways. 

So let’s revisit how the year went down; how did going into lockdown unfold for you? 

Okay, so– the pandemic was hard for me. I had a tour planned after putting out Bubba in December, so I was ready to go on tour for April-May-June then go to Europe after that– I had my whole year planned. I had done the Australian tour in January, which was amazing but a lot of problems came after that and everything kind of went down. 

I was in LA when the pandemic happened and I was working with people, on what was perhaps going to be the second part of Bubba that I was talking about, which didn’t happen because I had to go home right after doing the Need It video, and things went downhill… 

I went through a breakup in June, and that really messed my head up at a crazy level and I don’t know why, it’s funny because I didn’t need anybody but the breakup was hard to take, and day-to-day life, making beats, was harder than it used to be, I really lost myself. 

I grieved for I guess 3 weeks then I got up like, you know what– I’m not gonna spend my whole summer crying and shit– so I went to my friend’s studio. Alex from BADBADNOTGOOD got a nice farm somewhere in the countryside and we took shrooms, made a lot of beats. He has a beautiful spot, a bunch of vintage synths, a nice lake in the back, all to him and his fiancé… it’s amazing, his dogs are very nice, his cat too, that’s the best shit ever for me… I regret not going earlier or more, but next year I definitely will. Even when we’re not making music, we’re just listening to records, we talk about records a lot, so he just brings out the dopest Brazilian records.. and we just sunbathe and drink wine. That’s the fucking Life, I swear.. so it was really that state of mind… 

“I tried to distract myself from this breakup and I managed to have one of the best summers I’ve ever had still. Maybe less beats, but all the beats that I made were made on purpose and were dope. I found a new formula, I felt elevated.”

Your creative process? 

Yeah, my approach is so different now, and I sample less too, which is crazy.. all my records are just sitting there not being sampled it’s just weird. *laughs* Now I just rather create my own samples and add drums at the end and its a completely original production. It feels great to have that. 

A lot of things have been leading you back to yourself. 

Yeah, sort of.. even this breakup made me want to go to therapy, so I started therapy for the first time and it really blew my mind. I didn’t know why self-love was so important– why loving myself was so important… seeing friends that remind you that you’re the shit, because I was so invested in my relationship. When I was freshly single it was like “okay I gotta find distractions I guess“; good distractions– my friends really helped me, all the people that were there for me this summer, I didn’t know I had that many true friends. 

Having folks really show up for you. 

Yeah, so on top of that it just feels good to have that, and realizing in the long term, “okay this is connected to what happened before: this is why I act this way, this is why I react this way to this breakup“, its all related to what I’ve been through before, and who I am today. It was really an awakening I had inside of me, being in touch with myself and now I feel good about being by myself too. 

What are some self-care habits that have helped with that? 

Meditating, reading at least 15 minutes a day, making beats, reaching out to people and collaborating more, going to the farm, spending time in silence. 


Team


Photography KANE OCEAN
Fashion SAMUEL FOURNIER
Interview ALEX MOHAMMAD
Creative Direction NIMA HABIBZADEH and JADE REMOVILLE
Grooming CAROLE MÉTHOT
Prop Stylist ANA LONTOS
Photo Assistant SAM NOVACK
Dove Provided by Alan Greenberg
Stream BUBBA now


Designers

  1. Full Look CALVIN KLEIN JEANS Jewellery Talent’s own
  2. Full Look CALVIN KLEIN JEANS Jewellery Talent’s own
  3. Full Look BOTTEGA VENETA at HOLT RENFREW Jewellery Talent’s own
  4. Jumper CHARLES JEFFREY LOVERBOY Trousers ECKHAUS LATTA
  5. Full Look BOTTEGA VENETA at HOLT RENFREW Sunglasses LOEWE at HOLT RENFREW
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  7. Full Look THOM BROWNE at HOLT RENFREW Mask RAF SIMONS
  8. Full Look EMPORIO ARMANI
  9. Jacket and Trousers MARNI Shoes GUCCI at HOLT RENFREW

Collard

“I think it’s okay to just be easier on yourself now”

Josh Collard, the singer from South London better known by his alias, Collard, has just returned from Milan when we speak via video call. He’d been flown out to perform at the Bulgari event for MFW. It was the first time he’s been able to play live since lockdown hit, and though it may not have been the dream show – ‘I only got to do three songs, it was great but, you know, no one knew who I was really except the people that booked me.’ It was, he says, a tough crowd, but it was also likely the first time in half a year that the fashion set would have been able to see each other. He had good fun though; ‘it was just nice seeing my guitarist again as we’ve not had a reason to be face to face yet.’ 

Collard’s upbringing is one of the first things you’ll find when you Google his name; brought up in a strict Mormon household, too much of a troublemaker to be baptised at the age of eight (then becoming convinced he was a sinner), surrounded by music by the likes of Janis Joplin, James Brown and Prince. He joined the hip-hop collective Last Night in Paris at the age of 19, but it wasn’t really him. ‘I was doing crazy performances that I didn’t enjoy, that didn’t feel was a direct reflection of me. I felt like I was always up there emulating something else. I’m not a jump about person – there was a lot of jumping about and rapping. I’ve got asthma; I’m a two-stepper slow grinder, that’s what I do.’ And so, he left.

‘I didn’t have my own intense love creatively for a genre,’ he recalls, rather a ‘love for different genres and different music that just felt like a hobby.’ He was just recreating what was popular, musically, at the time and not really pushing the limits of his potential. That changed on a trip to LA with his producer, Zach Nahome, where he began to experiment more and veer away from the realm of hip-hop and into the territory of a more eclectic mixture of soul and smoother R’n’B. ‘It wasn’t until LA that I let the shackles go a bit.’ And 2019’s Unholy, Collard’s debut release, encapsulated his new sound perfectly. The album received rave reviews, and comparisons to a modern-day James Brown of sorts – James Brown with the addition of a feature with rapper, Kojey Radical.

When listening to Unholy, it’s possible to hear all the different elements that come together in Collard’s current sound; the influence of Motown, the references to religious themes, and the inherently twenty-first century twist. He speaks about creating something that takes from the past, with a modern outlook – something you can propel forward and make completely your own. That, Collard notes, is how music changes to reflect a new era, through exploration and design. He has a keen eye for detail, appreciating the visual side of making music as much as the sound – which is apparent in the way he enthuses about scrolling through albums on his phone, being visually stimulated by seeing the artworks, condensed and filed. 

When it comes to the visuals that supplement your music, is there anything you gravitate towards?

I like uniform, order, structure. I like the kind of Wes-sy Anderson aesthetic, or Stanley Kubrick, where everything’s got a purpose; all the colours have got a purpose, it all makes sense and it’s all uniform. I liked the shoot [for NR, at Purpose: The Archives in Tottenham] because I think it worked with my creative direction; the colours were pretty uniform, the backdrop was pretty uniform, the grey, the cement, everything. It looked pretty futuristic in a way. My favourite city is Stockholm – that place feels like a glimpse into the future. I’d say that visually, that’s my thing: with my creative directors, everything is about accentuating my love for uniformity and the need for things to make sense and kind of mesh. That’s what I’m visually attracted to.

Do you apply that same logic to making music, or are they quite separate approaches?

Yeah, no – it’s not chaotic at all. It’s actually very uniform in terms of my layout. What I think about might be chaotic, or the situation might be chaotic, but I like to get it into a neat form so I can contain myself, you know? I like to start with the chorus – I always go with the chorus first – and once I’ve got the drift of what I’m really piecing together, that’s when I get into the verses. And I still love a uniformed 3:20 song. I love it you know; when it sounds like it could be at the end of a movie, or something like that, and you’ve got to fit within the constraints of that, which is beautiful. That you can fit something so wild, so personal, and you know, say the most out of this world things (which I sometimes say in my tracks), but fit it into this orderly fashion – that’s how I create for sure. 

A lot of stuff has happened this year, and in light of that, it would be interesting to know if the past seven-eight months have changed how you make music and your outlook on things?

I think my outlook has changed because I realised I wanted to be more present in music. I do like uniformity; I do like creating catalogues, but I think it made me want to explore different ways of presenting myself and my music. Not so rigid, and not so time-consuming. I’m excited to do another album, but I’m also dreading it, you know? I can’t speak for other people but, for me, it’s such a – it’s a positive, but positively-draining process that I don’t know if I want to dive back into. So, having the quarantining time and then not having to release anything [at that moment], I got into a thought process where I was like, this doesn’t need to be for a catalogue, maybe it can be just a theme. Just two songs; you love it, just put it out. Every artist’s thing is that they won’t make anything as good as the last song that did well, but I think if you get caught in that loop, you really stop yourself from just putting your art out there. Not that you should be hitting it all the time with “content, content, content,” but I think it’s okay to just be easier on yourself now. I think that was a big thing for me to learn, so I think that’s my plan in future – I’m going to fall into making an album, but my releases are just going to be fluid and what feels right.

Have you been able to making anything in the past couple of months? 

So, I didn’t get into the studio for a while because I work really closely with Zach and, at the time I was like, if I’m working, I’m only working with that guy because I know him and he’s a very hygienic man – you know what I’m saying. And we waited because he’s got a household and I’ve got asthma so we chilled for a while, but since we got back in, we’ve been able to actually make quite a few songs. We haven’t stopped. That’s just the way we work though; we get in, make three-four songs, you know – so we got right back up to speed at least. I’ve been working with him for a decade – nearly a decade now – so the process is always easy to get back into. I mean, it was the same as how we always work: just me and him, so with social distancing, I mean, maybe I spent a bit more time in the booth while he was in the control room, but that’s about it. 

You mention being a bit more fluid when it comes to making music now, but the sounds and themes of Unholy were quite specific to that album, so are you likely to consider veering off to explore other topics or inspirations? 

Yeah, I think that’s the bit I’m trying to protect right now and not force. It’s not the continuation of the sound, but the continuation of the narrative; I don’t want to force the narrative on the next album. So, it’s about figuring out what will fit for this one, what I want to talk about. I think, in terms of organisation, I don’t want to see myself swaying from a 10-track album: and the timings, I love an interlude dead in the middle. I don’t think I’ll change from that format, it’s a nice “Collard” format. But who knows? Sometimes, I’m two songs in, like with Unholy, it was after one and a half songs that I realised what it would sound like. Once I’ve found those one or two songs and the narrative for the next album, I’ll know what to do and what direction to go in. And obviously I’m not trying to make a carbon copy of Unholy, but in terms of musical components – a live sounding album will never leave me; I just love instruments too much. 

So, when we eventually get back to live shows that aren’t just a one-off like Bulgari, what will you be looking forward to? 

The whole band getting back together; I love my band. Signing with a major label [Virgin], I was lucky enough to get what I wanted in terms of my live set up – so I have the whole works. But, the drum solos, the guitar, hearing new music live, even just being able to rehearse and perform that. There’re talks of a show at Jazz Café next year, so I’d be super excited about being on that stage. Headlining would be amazing because that’s the first place I ever performed. I’m looking forward to that, hearing new songs and performing new songs, just even rehearsing new songs cos everyone in my band’s so good. Sometimes, I don’t even want to sing I just want to hear how it all falls together – I’m excited for it.


Team

Photography DAVID REISS
Fashion SAM CARDER
Interview ELLIE BROWN
Creative Direction NIMA HABIBZADEH and JADE REMOVILLE
Grooming EMILY PORTER  
Set LUCY WHEELER
Photo Assistant TAYO NELSON Fashion Assistant Harley O’Connor
Discover more of Collards music on Apple Music
Listen to Collard’s curated playlist for NR



Designers

  1. Jumper and Shirt QASIMI Gilet CP COMPANY Chinos NAPAPIJRI Shoes JIMMY CHOO
  2. Jumper MARNI at MATCHES FASHION Trousers EMPORIO ARMANI Earpiece RATHEL & WOLF
  3. Coat EMPORIO ARMANI Hooded Shirt LANVIN Trousers PRADA at MR PORTER Boots JIMMY CHOO
  4. Shirt Jacket JACQUEMUS at BROWNS FASHION Long Sleeve T-Shirt HOMME PLISSE ISSEY MIYAKE
  5. Trench Coat FENG CHEN WANG
  6. Trench Coat FENG CHEN WANG Necklace BLEUE BURNHAM Jumper HOMME PLISSE ISSEY MIYAKE
  7. Jumper RAF SIMONS at MATCHES FASHION Trousers HOMME PLISSE ISSEY MIYAKE Ring BLEUE BURNHAM
  8. Bomber Jacket and Trainers DIOR T-Shirt Y/PROJECT at MATCHES FASHIONTrousers PRADA at MR PORTER
  9. Jumper RAF SIMONS at MATCHES FASHION Trousers HOMME PLISSE ISSEY MIYAKE Ring BLEUE BURNHAM
  10. Coat and Boots EMPORIO ARMANI Polo Shirt PRADA at MR PORTER Trousers CP COMPANY

Goldlink

“It’s just that algorithm of life, greatness takes time”

Nostalgia knocks on D’Anthony Carlos’ front door with branlike knuckles. Memories materialize into wispy shapes and heavy eyelids flutter conjuring the fading, fluorescent pink lights reminiscent of discos past. Blink twice and the heavy strobes from sold-out shows and basement parties alike flash as he drifts in and out of jet-lag induced sleep still hours before dawn. The DMV (meaning places accessible in Washington DC, Maryland and Virginia by the metro) native is better known as the Grammy-nominated rapper, Goldlink. He’s home for a few days between touring with Tyler, The Creator on his US Igor tour and gearing up for his personal biggest tour to date of the European continent to promote the release of his newest album Diaspora, and he’s trying to recalibrate. Having become a household name in the hip hop industry having birthed sans uterus a genre of his own called “future bounce,” Goldlink splices thumping house, eyes-wide-open club and silky R&B, to create an auditory landscape solid enough for his hometown to call a foundation. An identity turned dance floor. 

When Goldlink’s home, he doesn’t leave the house. Success becomes clear when he returns to standing in front of his bathroom mirror, where his reflection remembers and exhales on its own. If the shower’s running the steam gathers to spell out retribution. He’s come to understand the rest of the world by first understanding his city and considers comparison to be a fruitfully empathetic lens. The DMV’s rich culture is steeped in its “Chocolate City” roots, wrought by fables of the American Dream, gentrification and dancing feet that echo the drum snare. He strives to preserve the city’s original vibrance by coloring sound with feeling and you can bet that it evinces in shades of brown. Having grown up as a product of divorced parents in the District’s darkest years as the grim reaper plucked lives with outstretched hands and eyes closed, Goldlink turned to music as his forever sensei. Through it he’s been able to find the answers to the lingering questions of ‘why me?’ as his path is hand laced with perseverance. This unwavering dedication to his community has in turn grown to understanding that sometimes to love home, means having to leave it. Growth is not only an open wingspan, it is the flight itself, a reinvention without reincarnation. 

Whether it’s from reading previous interviews or dissecting the verbal homages that live between the bars of your lyrics, it’s no surprise that home and the DMV, not only mean a lot to you but it’s a defining factor of your identity.

Home for me is the space that you’re most comfortable being in. A place that you can reset yourself you know. That’s really it, I’ve been a lot of places that feel like home but there’s no place like home really. 

When you’re kind of talking about resetting yourself I think it’s this idea of like holding up the mirror per se. I don’t know if it’s this way for you, but for me and being from Hawaii, it’s going to my grandma’s house or something like that. What does resetting yourself look like? 

Yeah it’s chopping it up with the homies, seeing my son, seeing my family, resetting in that. It is the mirror aspect you were talking about and being able to look at and see yourself clearly in that mirror. It also allows you to see all the things that you’ve been able to accomplish while you were away and it’s the perfect time to do that. 

Right and I feel like it’s also this level of honesty that you’re forced to face and it causes you to question what your personal definitions of fulfillment and success are. For you, you’re an artist, a musician and pioneer per se but you’re also a father, a son, a friend. Have your definitions of success and fulfillment changed at all?

It hasn’t changed much. It’s changed a few times throughout the course of my career but it’s kind of stayed the same recently. I think it’s as simple as focusing on something, accomplishing that task and that’s generally what succeeding means to me. Success can be anything really, it doesn’t have a linear definition as in like, oh this is what it is. I feel like I’ve just set certain goals for myself, accomplished them and then reset new goals and then I try to accomplish those things next. 

Right and it exists in tandem with a level of perseverance. In regards to your music you’re always striving to have people understand how you grew up, your home, things like that but where does this need to be understood come from?

Being understood is a basic human need because it’s what we need to be supported. I also know that there’s a balance to it. People won’t understand everything, let alone understand it right away so I never really look for the acceptance of understanding immediately depending on what it is that I want to do. When I released Diaspora, I understood that it would come with delayed gratification. I ask myself if what I’m doing serves a purpose immediately and then if it will continue to serve that purpose in time.

What do you what do you mean by delayed gratification? 

I am much a delayed gratification person because I understand where music is going, I understand the trajectory of things and I make it a point to do a lot of research to remain ahead of my time. Sometimes you need to be ahead of your time to serve a purpose in the landscape of today. We need those unsung heroes and I try to be that as much as I can. 

And with Diaspora too I feel like you know obviously At What Cost from 2017 was so much about home, life in the DMV, creating that sound and then with Diaspora it seemed like you were extending outwards. Was it more so about just taking the next step in your career?

Yeah, it felt like the next step. It was like I tried to find myself locally and then was able to travel internationally to understand myself and my home even better. 

Yeah there’s something to be said about leaving home and what it does to your own understanding of yourself. 

I mean I still haven’t left but I’m okay with leaving because you have to grow as a person. I don’t feel like people should stay somewhere if they feel like they can grow somewhere else but you just stay where you’re needed. I’m never going to leave home entirely and I’m not confined to the definition of what leaving is, there’s multiple definitions of what leaving can mean. If you really love your home, you have to leave it to make it better. If I left and go around the world and compare my home to things that are happening in other cultures to understand and get a better read of why my home works the way it does. You know in order for you to change something entirely, you have to understand it from an external point of view. 

Right. What does growth mean to you and is it always synonymous with change? 

Yes. Like in order for me to grow I have to change so I think change and growth are like the same thing, not always but they should be. 

How are they different?

Growth and change? Well, in order to grow you have to change. In order to change, it doesn’t mean you have to grow. It’s not like backwards compatibility, it’s not like it works only one way.

Yeah but it’s interesting in conjunction thinking about this idea in tandem with the concept of diaspora and the array of experiences that both differ from and are similar to our own. What does diaspora mean to you? 

To me now, it really just means that everybody and every community is experiencing the same social economic problems and are dealing with it in the same way but they’re just different things. That’s really what diaspora means and we’re very much connected. You might do a Harlem Shake but in Hawaii you call it something completely different thing and in DC, we’ve got our own version too but we can understand each other and empathize through our own lenses. 

You’ve mentioned having to deal with survivor’s guilt and the inherent inequalities of the American Dream and now that you’re in the spotlight it must feel like it’s been magnified. I think it doesn’t really necessarily go away, maybe it changes but I think it sticks with you.

Yeah it just kind of changes. Instead of being weird about it and feeling guilty, that guilt grew into me doing something about it, whatever that may be. It’s asking yourself, “that’s how you feel, now what do you want to do about it?” My answer was that, I’m going out and trying to make it fair for kids like me to be able to find a place to make it feel like they’re a part of something.

“I want to create the necessary stepping stones to making sure that that guilt continues to transform into something positive really.”

This issue is obviously called the reinvention issue and I think it’s interesting to think about reinvention in relation to sacrifice. 

Ultimately it just depends on what you’re trying to accomplish in everything because everything is some sort of sacrifice and we all make sacrifices. I sacrifice my time, often my social life, to make sure that I accomplish my goals. I don’t feel any guilt anymore, I felt it at the time, just because I felt like “Why me?” I found all the answers to those questions. So it’s like I don’t feel that anymore and it doesn’t make sense to feel that way anymore actually.  If you want to succeed, you decide to make the necessary sacrifices to get to that goal and you keep working through that goal indefinitely, and when you succeed where is the guilt? What is the guilt? 

Right but it’s also perhaps also having to feel guilty for your success sometimes right? 

Right, it’s just knowing that I’ve done everything I’m supposed to do to succeed. I knew what I wanted. I went to go get it by any means necessary and I worked really hard. I don’t smoke. I don’t drink, I’m not fucking, I’m just working and trying to be great. But what happens? You succeed at writing poems.

I felt guilty because it was so surreal, I’m going back to the community, writing the song, but why me? Why me? I have to tell myself it’s because you fucking tried and you cared. You did everything right. So you just succeeded. 

Yeah. And I know you also talked about this whole idea of taking the slow road versus the fast road.

“Reinvention takes time but in a world of instant gratification we don’t give ourselves the time to process things.”

A lot of great people take the slow road. It’s just that algorithm of life, greatness takes time. Nothing and I mean nothing in the world comes fast and works forever. I don’t care what, who, and how you are, it’s never going to work. Things need to balance and things need a base. When you go too fast, you’ll miss it all. You’ll miss the hard part of things. You’ll miss the important thing that create sustainability. That’s why you can’t just be the greatest pianist overnight. You don’t know what it feels like to not be great. You don’t know what it feels like to lose. You don’t know what it feels like. Or, Steve Jobs is a perfect example of that, people like Jay-Z and Kanye West are good examples of people who take their time, every time they did something it felt like it was the first time but then when you look up it’s been 20, 30, 40 years, they take their time to learn something new. To continue to grow is a hard thing to do. There are certain things you can’t cheat, the universe you can’t cheat. If you think of anything that’s worked immediately, it never works forever, ever. It’s like a rule of thumb. I just always make sure that I’ll take the right road. 

I think the misconception about me is that I could have blown up a really long time ago but I didn’t because that’s not what I wanted to do. It’s not that I can’t get on a track with Beyonce — granted that’s a hard thing to do. But it’s just like how am I going to enjoy being on Beyonce’s song if I’m one or two tapes in? That’s not smart.  Beyonce has been making it for 25 years and that’s because she’s doing something right consistently and it still feels like she hasn’t dropped the biggest album of her career because she continues to grow, it’s amazing to see. It only feels like she can only get better. So that’s why a lot of the greatest people told me to take your time, so I take my time.

Yeah. And I’m wondering do we go through multiple reinventions or just one turn of the tide?

You go through multiple reinventions throughout your career, you can reinvent yourself as many times you want as long as you decide to grow. You’re not going to be the same person as you were when you’re 20, you’re going to be different when you’re 25, 32, you should decide when to be different, to reinvent. It’s nothing changing. It’s just adapting.

Team

Photography · BRENT CHUA
Creative Direction · NIMA HABIBZADEH and JADE REMOVILLE
Fashion · LUCAS CROWLEY
Grooming · MARCO CASTRO
Interview · LINDSEY OKUBO

Designers

  1. GoldLink wears custom pieces made for his current tour through- out.
  2. Full Look ANN DEMEULEMEESTER

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